About the customer
Business name: Vishomil Limited
Business category: Care home group
Location: Brighouse, West Yorkshire
Objectives: Increase local awareness and drive more calls and visits
- 5 minute read
total leads
people reached
referrals per month
length of solution
background
The customer’s problem
Vishomil Limited operates two residential care homes. Their focus was on St Winifred’s Nursing & Residential Care Home in Brighouse, which needed full occupancy. Known for its secure, relaxed, and homely environment, St Winifred’s wanted to ensure that local families knew about its services.
In January 2024, their account manager, Paul Winrow, conducted a full marketing audit and recommended a tailored Amplify digital marketing solution to boost their visibility and lead generation.
John Field-Lee, Registered Manager at St Winifred’s Care Home, says, “We engaged Yell to build and launch a website for our service, with the goal of improving our online presence and increasing independent referrals to the home. The Yell team worked closely with us to define our requirements, refine content, and create a site that met our needs. They’ve continued to guide and support us in using it effectively.”
What the customer says…
John Field-Lee
Registered Manager, St Winifred’s Care Home
“Since going live, we’ve seen a considerable increase in direct enquiries. Previously we were receiving 2 enquiries a month, and now we receive 4-5 enquiries a week. The website has also assisted us with increasing the number of private clients we support. Previously we had 5 private clients, and we have now doubled this number since the site launched. The Yell team have been wonderful in assisting us at each stage. They are helpful, approachable and adaptable.”
their solution
How we helped
To boost their visibility and lead generation, we:
- Designed & optimised a new SEO-friendly website, making it easier for families to find them and book visits.
- Showcased their facilities – nutritious meals, engaging activities, day trips, and on-site services – across their website and business profiles.
- Highlighted key selling points, such as their 30+ years of experience, a CQC ‘Good’ rating, and a highly skilled team.
- Featured customer reviews, building trust for families seeking care for loved ones.
- Integrated strong calls to action throughout their site to drive calls, emails, and visit bookings.
- Provided the free Yell Business app to help them easily request new reviews and quickly share engaging social posts with one tap.
Results & improvements
Since launching their Amplify digital marketing solution a year ago, Vishomil Limited has seen remarkable growth:
✅ Doubled private clients – from 5 to 10
✅ 10x increase in residential care self-referrals – from 2 per month to 20!
✅ Now at full capacity with a waitlist, which was essential for their business
📞 65+ leads in a year – averaging 5+ per month (or at least 1 per week!)
📊 A huge leap from just 10 leads the year before
🚀 15,200+ local people reached
📈 4,245 engagements with their marketing – a 43% increase from 2,967 the year before
Their success has been so transformational that they now plan to expand their digital marketing strategy to include their second care home.
What their account manager says…
Paul Winrow, Senior Account Manager
“John and Bipan were fantastic to work with, so open to suggestions and committed to making this a success. Together, we’ve seen incredible results for St Winifred’s, and we’re all over the moon with how their website has boosted local awareness, referrals, and occupancy – making a real difference to their business. I’m excited to see the same success as we expand to their other care home.”
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