From invisible to in-demand: Walkerhire’s 4.5-month ROI turnaround with Yell
Business: Walkerhire Ltd
Industry: Builders’ merchants
Location: Chesterfield, Derbyshire
Goal: Get found online and drive more local, high-quality leads
RESULTS IN 4.5 MONTHS WITH YELL
📊 MARKETING PERFORMANCE: 17,280+ APPEARANCES ➡ 670+ CLICKS ➡ 119 LEADS ➡ 41 ESTIMATED BOOKINGS
💰 £4,100 TOTAL ESTIMATED PROFIT
✅ 119 HIGH-INTENT LEADS
🔁 146% ROI FROM SOLUTION – £1.46 GAINED FOR EVERY £1 INVESTED
🧱 “MORE ENQUIRIES, MORE FOOTFALL, MORE SALES” – RESULTS THAT MATTER FOR A BUILDERS’ MERCHANT
💻 NOW RANKING ON PAGE 1 OF GOOGLE LOCALLY FOR KEY SERVICES
background
The challenge
Walkerhire Ltd has been a trusted, family-run business in Chesterfield since 1989 – supplying quality building materials and landscaping tools for projects big and small. But by early 2025, they were struggling to get found online.
Director Rachael Walker says, “As a builder’s merchant, we were looking for a marketing partner who truly understood our industry and could help us reach the right customers – and Blaine delivered exactly that.”
Rachael connected with Blaine Osbiston, their local Yell account manager, who carried out a full marketing audit and tailored a solution around their goals.
“From the very beginning, Blaine’s customer service has been outstanding. He took the time to understand our business goals and tailored a digital marketing campaign that fits our needs perfectly.” – Rachael
“We couldn’t be happier with the service we’ve received from Blaine and Yell. Their approach is professional, results-driven, and genuinely helpful. Blaine is always available to answer questions, explain results clearly, and tweak the campaign to make sure we’re getting the best results possible. Most importantly, the investment we’ve made in digital marketing is paying off.”
their solution
How we helped
🔍 Targeted ads on Google & Facebook to attract ready-to-book local customers
🌐 SEO-optimised website built to convert visits into enquiries
📍 Listings on 50+ directories, including Google, Facebook, Nextdoor, and Waze
📱 Free app to easily manage reviews, social, and track performance
🤝 One point of contact for ongoing support and strategic guidance (hi, Blaine!)
results & improvements
Walkerhire’s digital marketing wasn’t just improved – it was transformed.
With a cost-per-lead of under £24, nearly 18,000 local appearances, and a 17.7% conversion rate from click to lead, they’re now seeing consistent, measurable growth – with room to scale.
They needed just 240 leads per year to break even. At their current pace, they’re projected to exceed 317+ leads annually – smashing that target and driving real profit.
FINANCIAL GROWTH
💰 £4,100 TOTAL ESTIMATED PROFIT
✅ 119 HIGH-INTENT LEADS
🔁 146% ROI FROM SOLUTION – £1.46 GAINED FOR EVERY £1 INVESTED
BUSINESS TRANSFORMATION
🏗️ NEARLY DOUBLED JOB CAPACITY – PROGRESS TOWARD THEIR 20-JOB MONTHLY TARGET
⚒️ THE RIGHT TYPE OF WORK – BUILDING SUPPLIES & LANDSCAPING MATERIALS
🧱 “MORE ENQUIRIES, MORE FOOTFALL, MORE SALES” – SUSTAINABLE, MEASURABLE GROWTH
DIGITAL PRESENCE & TRUST
👀 17,280+ POTENTIAL CUSTOMERS REACHED IN HIS AREA
🖱️ 670+ MEANINGFUL INTERACTIONS WITH HIS MARKETING
💻 PAGE ONE GOOGLE RANKINGS – FINALLY SHOWING UP WHERE IT MATTERS
Rachael concludes, “We’re seeing a noticeable return on investment – more enquiries, more footfall, and more sales. It’s clear that the money we’re spending is working hard for us, and that’s a credit to Blaine’s expertise and ongoing support. We highly recommend Yell and Blaine to any business looking to grow through digital marketing.”
“I’ve had a great experience working with Walkerhire. From the start, Racheal and Richard were open to ideas, willing to collaborate, and trusted the process. It’s been genuinely rewarding to see their business grow as a result of the work we’ve done together.”
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Ready to attract more high-value customers?
Rachael put her trust in Yell – and within 4.5 months, she’d generated 119 high-intent leads, £4,100 in profit, and a 146% return on investment. Let’s do the same for your business.
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