From 6 to 64 quotes p/m & climbing: How We Clean Group unlocked growth with Yell
Client: We Clean Group
Industry: Commercial Cleaning
Location: Scotland
Timeframe: 12 months
Premier Yell Services: Website · SEO · PPC · Online Presence · Social Media
Graham & Alexis put their trust in Yell – and within 12 months, they grew from 6 to 64 quotes a month, gained higher-margin jobs, and built a lead machine that runs on results. Let’s do the same for your business.
background
The challenge: A real risk to growth
We Clean Group is a well-established Scottish cleaning business with more than 27 years in the industry. Like many others, they saw demand drop off after Covid – and their usual lead generation methods simply weren’t delivering.
“We tried all the old-fashioned ways… door to door sales, email marketing, telephone, even had a guy for SEO. We were getting nowhere fast.” – Alexis Colquhoun, Head of Commercial
By early last year, they were generating just 10 quotes in three months.
“We were sitting in Q1 looking at the numbers, and we were never going to hit our targets. We just weren’t bringing in enough quotes.” – Graham Paisley, Director
Their website wasn’t performing. Their SEO provider couldn’t keep up. And they were seeing natural churn in contracts without enough new leads to replace them. They needed to make a change – and fast.
thE solution
Choosing Yell: A leap of faith
The team spoke to four different marketing providers. Some were small agencies, others were freelancers.
“Yell were the dearest one on the table. Signing up meant committing £4,000 a month. It felt like a £50,000 gamble.” – Graham
But what stood out about Yell wasn’t just the offering – it was the people.
“We didn’t just buy Yell. We bought Aaron. He gave us that confidence. That even if he was on holiday, the work would still get done.” – Alexis
“It has been a privilege to have worked with the team at We Clean Group. When we initially started working together, I was surprised to note just how many services they provided and areas they covered that were not represented online; their hard work and representation offline did not reflect this. We agreed upon a plan that ensured the company would continue to grow and reach its full potential. Compared to 12 months ago, We Clean Group has transformed as a company online. It is an honour to support a business that truly believes in the values and standards that they offer. We Clean Group continue to support businesses in Scotland through the many commercial cleaning services they provide, demonstrating their potential, flexibility and high standards. I am proud to say I have played a part in their journey.”
the results
A 10x increase in monthly quotes
In just 12 months:
- Monthly quotes jumped from 6 to 64
- High-margin, one-off jobs became the majority
- Lead handling became more structured and effective
- Less stress finding leads, more time to focus on the business
- Confidence in ROI led to increased marketing spend
- Social media added 1,000+ extra website visitors in a month
“A year ago, we were getting 6 quotes a month. This June, we had 64.” – Graham
“If you’d asked us last year if 100 quotes a month was possible, we’d have laughed. But that’s the goal in the next 6 months. It blows my mind!” – Alexis
Higher quality work, better returns
Before Yell, most enquiries were for regular office cleaning – steady, but with low margins.
“It’s absolutely flipped. Now the quotes have gone up and the variation has widened. It’s all good news from us!” – Alexis
“And that’s the higher margin work for us. That specialist work brings in 2.5 to 3 times the profit.” – Graham
The business isn’t just getting more leads, they’re getting the right kind of leads.
A team effort built on trust
“We’re not the easiest client. We’ve got high standards, and we know what we want. But the Yell team has always listened, advised, and delivered.” – Alexis
From Aaron’s relationship-building to Jade’s PPC performance and Remy’s social media impact, the results have exceeded expectations.
“Jade’s results were significantly better than our last agency. And Remy’s social work got better results in six weeks than we expected in four months.” – Graham
“We don’t trust easily. But we trust them – because they’ve earned it. That came with a lot of back and forth, and them delivering everything they promised they’d deliver.” – Alexis
Planning for the future
We Clean Group are now increasing their marketing budget and focusing on growing their high-margin work – all without needing to expand beyond Scotland.
“We’re turning over about £2.3 million now. We could easily grow another £1 to £1.5 million in the next couple of years without leaving Scotland. And if we do that, the transformation in the business will be huge.” – Graham
Final word
“We’ve been in business for 27 years. And I’ve definitely wasted a lot of marketing spend over that time. I’m pleased to say that’s not the case with Yell.” – Graham
“It’s been better than we could have ever imagined.” – Alexis
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Graham & Alexis put their trust in Yell – and within 12 months, they grew from 6 to 64 quotes a month, gained higher-margin jobs, and built a lead machine that runs on results. Let’s do the same for your business.
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