Expertly managed display advertising campaigns

The visual nature of the ads can attract the attention of the audience and all display advertising tends to serve one of three purposes: 

1. Brand awareness – to increase and maintain your company’s online visibility. 
2. Acquisition – to encourage direct action, like ‘buy now’ or ‘click here’. 
3. Retargeting – reaching back out to people who have already visited your site, inspiring them to return. 
4. Reach – ads can be shown across a wide variety of search engines, platforms and websites. 

Display ads can generally be bought on a cost-per-impression (CPM) basis where you pay every time the ad is shown, or on a cost-per-click (CPC) model where you only pay when someone clicks on your display ads. 

Cookies across the internet collect data on how web users are browsing, where they’re based, what their interests are and so much more. Display advertising uses this information to target your ideal audience with your ads – you just need to set up a campaign and select the options that best suit your business.  Then you can show the right kinds of adverts to your ideal audience in the places on the web they’re most likely to visit, for example editorial or news sites and blogs.

There are a host of different types of display ads you can use to reach potential customers. For example: 

1. Banner ads – usually image-heavy ads that tend to sit across the top or down the sides of a web page. 
2. Rich media – often requiring a level of user participation, your audience can interact with the advert as well as click through to your site. 
3. Native ads – these fit to blend seamlessly with the websites they appear on, often looking like part of the original site. 

So why might display ads be the best approach to promote your business or drive traffic to your site? Here are just a few of the benefits: 

1. Flexibility: We’ll choose the format and style that best suits your company – the opportunities are endless and this allows us to be really creative when promoting your business online. 
2. Targeting options: We can make sure only the right people are seeing your ads with careful targeting – it means it’s useful to your audience and you’re less likely to waste ad spend. 
3. Reach: Your business can appear to potential customers across many popular sites and in a variety of different ways – in ways they might not have discovered your business otherwise. 
4. Measurability: We’ll constantly monitor and review your campaigns to gain an understanding of which ads are performing well and tweak any that aren’t providing results. You get access to an easy-to-understand analytics dashboard where you can quickly see how your advertising is performing.  
5. Awareness: Don’t wait for people to search for you or your products – create awareness and desire with your target audience. 

We have over 50+ years of experience in championing local business, and we’re one of Google’s top partners in the UK⁶. We have dedicated teams of digital marketing experts who use in-depth industry knowledge to increase leads and revenue. We have access to innovative tools, technology, and platforms to maximise the performance of your campaigns.  

Drive more of the leads you really want with expertly managed ad campaigns. You get an easy-to-understand dashboard so you can track the effectiveness of your ad campaigns, and regular catch ups with your account manager to discuss performance and answer any questions.