Facebook advertising with targeted lead generation

Facebook offers a chance to revolutionise conventional marketing strategies, positioning your brand at the cutting edge of creative storytelling and innovation to engage with the contemporary generation.  

Even after the introduction of iOS 14, Facebook Ads remain the supreme tool for high conversion rates. Why continue to invest your marketing spend in subpar marketing strategies when you could be excelling with ads created by a leading Facebook advertising agency?

1. Reach a wide audience 

Facebook boasts a global user base exceeding 2.6 billion. 

This surpasses all other social media platforms and is possibly only second to Google’s search users. 

2. Great for B2B and B2C audiences 

The B2B space is competitive, which means B2B marketers must be aggressive when leveraging Facebook. However, with appropriate audience selection, advertisement layout, communication, and user experience on your site outside Facebook, there’s undoubtedly a chance for success. 

At the very least, B2B marketers should contemplate Facebook remarketing. 

We frequently overlook the fact that a B2B target remains the same, even when they step out of their office or are browsing online during brief breaks amidst their work commitments. 

3. Full-funnel targeting 

Among all online platforms, Facebook might be the only one that effectively serves users at every point of their interaction journey. 

Facebook’s advertising structures, targeting features, and assessment tools are well-suited to any marketing approach. 

This proves beneficial whether a user is in the typical initial phases, leisurely browsing and commencing their research, or ready to engage in a transaction. 

4. Impressive audience controls 

From remarketing, to targeting specific interactions on your page; Facebook audience settings provides impressive audience control.  

Here are some of the audience types available: 

• Fans: Your Facebook followers. 
• Friends of Fans: Individuals who are connected to those who follow you. 
• Behaviours or Interests: Users who fulfil the requirements you’ve chosen based on self-declared criteria. 
• Remarketing: Users who have previously visited your site. 

5. Competitor targeting 

Not many platforms will allow you to advertise to audiences of your competitors. On Facebook, you are not allowed to specifically target followers of other brands on Facebook. Nonetheless, you can still aim for users who have shown interest in specific brands. This is called a lookalike audience. 

Creating a well-known brands lookalike audience, helps get your advertising in front of a very large user database. Quite often, to get hold of this type of audience data would require a large fee. 

6. Variety of ad formats 

There are 4 main types of ad types available for users, which are carousel, video, image and collection. Within each ad type there are a variety of sizes, formats, descriptions and more. These ads will go to a variety of locations within the Meta network, spreading your ads far and wide. 

7. Measurable performance 

Facebook’s reporting tool has a large database of metrics that are perfect for understanding your adverts performance. These include actions users can take before leaving Facebook (e.g., reach, ad engagements) to off-Facebook events (e.g., conversions, revenue). 

Using third-party analytics for basic conversion metrics is okay, but Facebook’s pixel is essential for optimising campaigns automatically. 

Facebook uses this information to target the best user profiles for ads. It will continue to show ads to the same users if pixel information is not provided. 

8. Keep your existing audience engaged 

A significant advantage of advertising on Facebook is that it cultivates and aids in expanding your Facebook followers and fan base. 

Driving traffic, engagement, and conversions to your referral site is crucial, but it’s equally significant to consistently interact with and sustain your Facebook audience. 

Consider your Facebook profile as an additional online platform for your business – a further digital representation of your enterprise. 

Just like your website and any physical presence, some users will inevitably lose interest in engaging with you over time. Regardless of the main goal, Facebook advertising invariably provides the crucial additional advantage of expanding your fan base and offering your current followers fresh content to ponder. 

Simply being a follower doesn’t guarantee that one will see all updates. Even a paid campaign aimed at followers doesn’t ensure that all followers will be reached. However, it does bring you significantly closer, encouraging users to frequently visit your profile on their own accord. 

Finally, maintaining your Facebook presence also provides an indirect advantage of boosting your organic search visibility. Facebook promotions can aid in amplifying your social signals (such as shares, likes, and comments), which can indirectly impact your search engine optimisation (SEO) rankings. 

9. Pixels 

As a reputable agency for Facebook ads, we’re leading the way in Facebook’s most recent advancements, from pinpointing audiences to monitoring results. The Facebook Pixel is an indispensable monitoring instrument (code) developed by experts at Facebook. 

By integrating it into your website (rest assured, we can handle this for you), the Pixel can aid us in observing your site’s visitors and utilising this information to track conversions from your business’s Facebook Ads. Essentially, having this data readily available enables us to pinpoint the appropriate audiences for your upcoming ads and retarget those who have previously visited your site. 

The information from pixel data indicates that they have an interest in your offerings (otherwise, they wouldn’t have visited your website in the first place!). However, the truly ingenious part is that we can now showcase your products to those customers who, for one reason or another, didn’t complete a purchase or reservation during their initial visit.  

There could be numerous reasons, but the key point is that we now can reconnect with them and reassure them that you’re still around and have something valuable to provide! As an agency specialising in Facebook advertising, there’s no greater joy for us than helping you to convert an intrigued user into a devoted client. 

A PPC campaign is a type of online advertising. In this model, a company pays a fee each time someone clicks on their ads (other campaign strategy types are available). This can help your business attract more customers.  

You can run PPC ads on Google, Facebook, Bing ads and more. They appear on search engines, social media platforms, and the Google display network.  

We will create ads targeting your specific audience in a PPC campaign. These ads will target keywords that are relevant to your products or services. We will bid on these keywords to ensure that your ads reach the right people.  

When someone looks up certain words or phrases, the ad placements might appear at the top of the search results. It could also appear on the side of the page. The goal of a PPC campaign is to attract qualified leads and drive conversions through targeted relevant advertising.  

It is important to look at using a specialist Google Ads agency that specialises in day-to-day ad account management – like Yell! In fact, we’re one of Google’s top partners in the UK³.

A digital marketing strategy is a plan that outlines the steps a company will take to reach its marketing goals. You can do this by using online channels and technologies.  

To succeed, you need to identify your target audience. Create engaging content and utilise social media, SEO, and other tactics to market your talents and business. This will help you reach and engage with potential clients.  

Should you aspire to elevate your brand on Facebook, Yell is your ultimate choice. We are not just another regular agency – we specialise in creating and managing paid search, social and display marketing. 

Yell has 50+ years of experience in championing local business. Our experts in digital marketing work hard to help your business grow. We’re here to help you generate leads and increase revenue using industry knowledge and skills. 

We analyse data, using advanced tools and technology to take your campaigns to the next level.  

Our method guarantees that each campaign is not just aesthetically pleasing, but also strategically designed for interaction and tangible outcomes. Choosing Yell for Facebook marketing gives you more than just a service. You get a dedicated team focused on improving your brand’s online presence. They utilise creativity, expertise, and practical knowledge to propel your brand’s triumph on Facebook.