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Tina Bradford, general manager of family run business The Blind Spot, talks about how their investment in Yell’s Accelerate solution has proven effective, providing valuable customer feedback and significantly improving the website’s appeal and user engagement, leading to a notable increase in conversions.

From the Yellow pages to becoming No. 1 for managed digital advertising for local businesses among direct competitors1 and one of Google’s top partners2 in the UK, we’ve spent decades helping local businesses thrive. 

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FAQs

Is a website digital marketing?

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A website is a crucial part of digital marketing as it serves as the foundation for many strategies and is often the first point of contact for potential customers. You could have the best SEO and PPC strategies in the world, but if your website isn’t up to scratch, you could struggle to convert traffic into leads or sales.

SEO content generally refers to written text on a website or webpage that’s created to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO content is usually to target specific keywords and phrases that people are searching for to drive more relevant traffic to a website. In the case of accounting, tax, or financial services, this could be a blog post about the importance of keeping financial records, or advice around the impact of tax reforms. By creating regular, fresh content about topics related to your business, you’ll be highlighting to search engines that you’re relevant and useful for these topics.

The time it takes for SEO to show results can vary depending on several factors, such as the website’s current search engine ranking, the level of competition for the targeted keywords, and the quality and amount of SEO work that’s being done. In general, it’s likely to take anywhere from several weeks to several months for any SEO efforts to start showing significant results. However, it’s important to note that SEO is an ongoing process, and it’s unlikely that a website will see immediate and sustained results.

There are a variety of ways to measure SEO success, but some common metrics include:

  • increased organic traffic
  • higher rankings for relevant keywords in search engine results pages (SERPs)
  • an increase in the number of keywords that a website ranks for

You can also track metrics such as the bounce rate and average time spent on the site, as well as conversion rates from organic traffic, to get a complete picture of the effectiveness of any SEO strategy. Overall, the end goal of SEO should be to increase the visibility and authority of your website, thus making it more likely to rank for relevant keywords and drive more traffic and conversions.

PPC stands for pay-per-click and is a digital marketing process in which advertisers pay each time a user clicks on one of their ads. The fee is usually determined by a bidding process, with advertisers competing against each other to have their ads appear in the top positions on search engine ad spaces, social networks, and even in editorial advertising spaces. PPC can be an effective way to drive traffic to a website and generate or increase leads, sales, or other conversions. However, it’s a complex and continuously changing field, requiring constant monitoring and optimisation to make sure you are getting the best results for the money you’re investing.

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Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:

  • 50-point audit of your online presence & reputation (like a digital MOT!) 
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  • Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa 
  • App to request reviews, manage details, create invoices & more 
  • Time for any questions 
  1. Those that target local businesses regardless of industry (MBrain 2023) ↩︎
  2. Google, 2024 ↩︎
  3. Yell internal data July 2023-June 2024 ↩︎