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Tired of missing out to competitors
and feeling invisible online?

Watch our video to see how we make it easy to attract more customers and drive real results.

https://yell.wistia.com/medias/ne0f4r5szn
Tina Bradford, general manager of family run business The Blind Spot, talks about how their investment in Yell’s Accelerate solution has proven effective, providing valuable customer feedback and significantly improving the website’s appeal and user engagement, leading to a notable increase in conversions.

From the Yellow pages to becoming No. 1 for managed digital advertising for local businesses among direct competitors1 and one of Google’s top partners2 in the UK, we’ve spent decades helping local businesses thrive. 

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FAQs

What is SEO content?

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SEO content refers to the text on a website or webpage that is created to enhance its ranking and visibility on search engine results pages (SERPs). The purpose of SEO content is often to target specific keywords and phrases that people are searching for, to attract more relevant traffic to a website. For instance, in the dentist and orthodontist industry, this could take the form of a blog post discussing the significance of good oral health, or providing information on specific treatments like dental implants. By consistently producing fresh, relevant content related to your business, you signal to search engines that your website is a credible source of information for these topics.

Likely, your surgery will only appeal to potential clients within a specific area, so there’s no need to spend time and money marketing to people outside your geographic location.

Local SEO is the process of optimising your online presence to attract more business from local customers. For a dentist or orthodontist surgery, local SEO has the benefit of increasing visibility in local search results, making it easier for potential patients to find your practice when searching for dental services in the area.

This can be achieved through tactics such as claiming and verifying your Google My Business listing, optimising your website for local keywords, and acquiring local citations and reviews. By boosting your rankings for relevant locations, you’ll be more likely to drive qualified traffic with a higher chance of leading to an appointment booking.

For a PPC ad to be successful, it will ideally link through to a relevant page that’s related to the content of the advert – it’s more likely to appeal to your reader and convert to an appointment if it offers a seamless experience. As such, PPC experts like the team here at Yell will make sure that the page is targeted to the right demographic, with clear calls-to-action and propositions. We’ll ensure images and text are used in the right way to engage with the reader and encourage them to convert. We can then use analytics tools to track the performance of your landing pages and continually test and optimise different elements to see what works best.

Lead generation involves attracting potential customers and capturing their contact information. This could come in the shape of a website contact form, a phone call to your dental practice, or a query via social media. These individuals, referred to as leads, have expressed interest in your services and have the potential to become customers. In digital marketing, leads can be generated through searches on search engines or clicks on PPC ads that direct users to your website.

The team at Yell has years of experience in all areas of digital marketing and we can use our industry knowledge and expertise to help increase leads and revenue for your dentistry business. We have access to cutting-edge tools, technology, and platforms to maximise the performance of your campaigns and strategies, and we can use data-driven insights to measure and improve results.

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Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:

  • 50-point audit of your online presence & reputation (like a digital MOT!) 
  • Recommendations, advice & tips to improve your marketing 
  • Copy of ‘Local Digital Marketing for Beginners’ eGuide 
  • Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa 
  • App to request reviews, manage details, create invoices & more 
  • Time for any questions 
  1. Those that target local businesses regardless of industry (MBrain 2023) ↩︎
  2. Google, 2024 ↩︎
  3. Yell internal data July 2023-June 2024 ↩︎