Digital Marketing for Hair Salons and Barbers

PPC (Pay-Per-Click) is a type of online advertising where you pay each time someone clicks on your ad. 

It allows you to reach potential customers who are searching for keywords related to your business, even if they’re not already familiar with your brand. By creating targeted ads and bidding on keywords related to your business, the PPC team here at Yell can ensure that your business appears at the very top, ‘advertising’ section of search engine results when potential customers are searching for hair salons or barbers in your area.  

You won’t be relying on chance or luck to draw new customers – instead, we’ll identify the right people to see your ads, based on their demographics, interests, and geographic location so traffic to your site is qualified and relevant. We’ll also shape the style and content of your ad to appeal to your ideal audiences. This means each click to your site could be from a potential customer in your area, with an increased chance of converting to an appointment.  

We’ll regularly review your campaigns to find ways to adjust and improve your results to improve ROI. Plus, your ads can start driving clicks from the moment they go live, so you could see instant increases in visibility and traffic to your salon’s site. 

Hairdressers and barbers can benefit greatly from posting on social media platforms. They can show off their salon, share before and after photos (top tip: you can add up to 100 photos on your Yell business profile!), and provide styling tips to connect with their followers. This helps them attract more clients and build a stronger online presence. By actively posting on social media accounts, hair professionals can increase their visibility and reach a larger audience. 

However, sometimes it can feel like a full-time job, and takes time and energy away from your client work. Plus, it can be difficult to know if you’re reaching your potential customers in the right location for your salon. Social media advertising is a data-driven way to target your key audience with precision.  

With Yell’s social media advertising services, which come as part of our Accelerate solution, we’ll use demographic and interest-based targeting to ensure your ads are seen by the people who are most likely to become your customers. We’ll also use retargeting to reach people who have already expressed an interest in your business, but haven’t taken the next step to book an appointment.  

Unlike traditional forms of advertising, you don’t need an enormous budget to see results. We can create a budget that fits your needs and monitor your results live. This helps us improve your ads for better outcomes. 

With more people selecting and booking with businesses online, reviews are becoming increasingly important for potential customers looking to make informed decisions. 

By securing, responding to, and managing your online reviews, you can curate a positive online reputation that will set your salon apart from your competitors. With our online reputation management services, you’ll have access to a specialised online portal that consolidates your online reviews, making it easier for you to monitor and respond to client feedback.  

We also offer a social posting management system, so you can link your social networks into one easily accessible place, making it quick and easy for you to engage with your customers.  

Plus, with our listings management service, we can create business profiles for your salon or barbershop across a network of major websites, apps and directories including Google Business Profile, Facebook, and more. This will ensure your key contact information can be easily found by your customers, with all details synchronised from your Yell business profile so you know they’re correct and up to date. 

Search Engine Optimisation (SEO) is a marketing approach that focuses on ensuring your website appears at the top of search engine results when potential customers search for keywords related to your business. 

It requires the right strategies and tools to improve your website’s search engine rankings and boost traffic to your site. If your website appears at the top of search results when a potential client searches for a term like ‘hair salons near me’ on Google, then that customer is more likely to click on your website and learn about your services than if they have to scroll or go to other pages.  

That’s where Yell’s managed SEO services come in – we’ll identify the right keywords for your business and will optimise your website to help improve your visibility on search engines. As a result, your website could drive more appointments, more referrals, and more revenue for your salon or barbershop.