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FAQs

What are the best ways to promote my interior design business online?

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Each interior design business is unique and will have its strengths. It’s worth taking these into account when promoting your company, as the needs of your customers may be different from others. However, some solid steps to take when increasing online visibility include:

  1. Create a website – this is your online showroom, where you can display your portfolio, explain your services, and provide contact information. Make sure this is well-designed, easy to navigate, and mobile and SEO-friendly.
  2. Utilise social media – whether you’re posting yourself or making the most of advertising space, social networks are perfect for promoting visual content like interior design. Share photos, inspiration, tips, and advice, and make sure to engage with your followers as much as possible.
  3. Start a blog – not only will a blog help to establish your authority and expertise within the industry, but it’s also an excellent opportunity to showcase your portfolio and provide behind-the-scenes glimpses of your work. Plus, a good blog, optimised for the right keywords, can boost your success in search engines.
  4. Register with online directories – making sure your business is listed with the right directories will help potential customers find you when they’re searching for local interior designers.
  5. Advertise online – Pay-Per-Click (PPC) and social media advertising is a highly effective way to reach targeted clients based on their demographics, interests, and location.
  6. Rank well on Google – Search Engine Optimisation (SEO) has steadily become one of the most powerful tools for expanding your reach and client base. Optimising your site to help it rank in top positions on search engines like Google will dramatically increase traffic and revenue.

Yell’s digital marketing services can help you with most areas of online promotion – get in touch to find out more.

There are a host of different factors that can affect how much you should allocate to your Pay-Per-Click (PPC) advertising campaigns and each business’ budgets will be completely different. Issues such as how competitive your market is, which platform you’re using, the size of your target audience, and your advertising goals can all make a major difference when planning your potential costs. If in doubt, start with a small budget and test your campaigns before investing more. Ultimately, PPC experts like the team here at Yell will be able to help you optimise your campaigns and ensure you’re getting the most value out of your budgets.

In an industry that’s as visual as interior design, you’re spoilt for choice with the types of videos you could create to promote your business and expertise. Examples include:

  • Behind-the-scenes peeks of your work
  • How-to videos with design tips and tricks
  • Interviews with your team and/or happy customers
  • Virtual tours of your projects
  • Advice pieces

Online reviews boost trust and help to define your business’ credibility, so it’s worth taking the time to engage with your customers and request reviews. Firstly, you want to make sure you’ve done exemplary work, so you can be confident that the reviews will be positive. With good relationships in place, you can then simply ask your clients to review your business. Also, by making sure your business has profiles on relevant trade websites, directories, and review sites, you’ll be providing more opportunities for your customers to give feedback. Make sure to respond to customer reviews, both positive and negative, professionally and courteously to encourage more feedback in the future.

Thanks to our years of experience, the digital marketing experts here at Yell can bring extensive industry knowledge to your interior design business, which they use to increase traffic, leads, and revenue to a range of small businesses. With access to the latest tools, technology, and platforms, we can maximise the performance of your campaigns and strategies, while delivering data-driven insights to measure and enhance our work, making sure we’re providing maximum value to your company.

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Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:

  • 50-point audit of your online presence & reputation (like a digital MOT!) 
  • Recommendations, advice & tips to improve your marketing 
  • Copy of ‘Local Digital Marketing for Beginners’ eGuide 
  • Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa 
  • App to request reviews, manage details, create invoices & more 
  • Time for any questions