Digital Marketing for Law Firms

Where SEO focuses on boosting performance on search engines, PPC (Pay-Per-Click – also referred to as paid search) helps put your legal firm in front of potential clients in a range of other locations across the web through the Google Display Network.
Our PPC services offer a highly targeted marketing approach, which helps to identify your audience, create appealing, bespoke ads, and place them in the right online spaces. These could include editorial and news sites, or the ad sections of search engines, to reach your potential customers and drive more leads. We’ll manage your ad budget and oversee the management of your campaigns to ensure they’re driving the maximum value for your legal firm.

Internet users each have their preferences for how they like to browse and consume information online, with video becoming an increasingly popular medium.
It’s a versatile tool for increasing engagement and showcasing your skills, knowledge, and expertise. Perhaps you’d like to introduce your team to potential customers, show off your professional offices, or simply explain your services in a visual or spoken format. Video is an ideal way to showcase your credibility and describe how your firm can benefit clients. Our video services include a range of options, including drone filming and animation, so we can be flexible in finding the perfect format to suit your needs. Then the footage is yours to use across your website, emails, socials, and other marketing materials.

Internet users across the globe spend time on social media every day.
This provides legal firms with an excellent advertising opportunity that can increase brand awareness, expand reach, and engage with potential clients. You can use these spaces to share news or blog posts, create opinion pieces, and show off great reviews and results. Not only can you boost your website traffic and client base as a result, but this can also help you recruit new team members and stand out from your competitors. With our social media advertising services, we’ll support with the creation of ads to appear on Facebook and Instagram, using paid slots to highlight your firm’s expertise and skills to your audiences as they scroll.

Solicitors and legal advisors are in a competitive market, especially when it comes to Internet marketing, so it’s important to ensure your firm stands out online.
One of the best ways to do that is to showcase positive reviews and testimonials of your firm across a range of online channels, highlighting examples of customer satisfaction and reinforcing your credibility. This could be the difference between a client picking your firm over a competing company. Our Reputation Management solution will help make monitoring, managing, and responding to customer reviews across a variety of platforms easier, by combining them into one specialised portal. On top of this, we can also ensure your law firm’s contact information is featured in a network of websites and directories. Plus, you can consolidate your social profiles into our central dashboard, so you can engage and connect with your customers from one place.

Whether a potential customer is just starting to consider the need for a legal firm or is at the stage where they’re confident in what they need, search engines like Google are often one of the first ports of call for researching and discovering useful services.
Search Engine Optimisation (SEO) is a marketing approach that focuses on helping your firm’s website appear higher on search engines when users type in key terms that relate to your business. For example, if you’re based in Bristol then perhaps you want to be in the top position when a user searches for ‘solicitors in Bristol’. If you’re specialised, then you may want to be particularly visible for searches like ‘commercial law’ or ‘divorce law firms’. With our SEO packages, we can work with you to understand your business and identify the keywords you should be visible for. Then we can make sure your website is set up in the best way to rank better for these terms in search engines, both in terms of technical structure and online content. Depending on your priorities, we can even focus our strategies on reaching clients in a specific geographic location, so you can ensure you’re visible to your exact target market.