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https://yell.wistia.com/medias/ne0f4r5szn
Tina Bradford, general manager of family run business The Blind Spot, talks about how their investment in Yell’s Accelerate solution has proven effective, providing valuable customer feedback and significantly improving the website’s appeal and user engagement, leading to a notable increase in conversions.

From the Yellow pages to becoming No. 1 for managed digital advertising for local businesses among direct competitors1 and one of Google’s top partners2 in the UK, we’ve spent decades helping local businesses thrive. 

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FAQs

How to improve SEO?

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If you’re looking to improve the SEO performance of your law firm’s website, you’ll need to work through several steps including:

  1. Ensuring your website is technically set up to be visible to search engines
  2. Understanding which keywords you want your site to be ranking for
  3. Optimising your website for these keywords, making sure to avoid spamming
  4. Create regular, fresh content, usually on a blog, to answer relevant queries around these keywords
  5. Improve your link profile by securing links to your site from other sites across the web

Lead generation is the process of creating more business and being contacted by potential customers. Someone who fills out your website contact form phones your law firm, or asks a query over social media could be considered a lead, as they’ve shown interest in your services. They’re not yet a customer, but they are showing strong signs that they could be. In digital marketing, this could be someone who has clicked on your website on a search engine or on one of your PPC ads to go through to your website.

Unfortunately, there’s no shortcut to improving your SEO performance. Some quick fixes may boost some rankings, but to see the best, long-term effects, you can expect SEO to be an ongoing marketing tactic. The time it takes can depend on your current rankings, how competitive your market is, and how much investment you make from both a time and financial perspective. If you’re hoping to rank for extremely niche keywords, for example in a particular specialism in a small location, you may see faster results than if you’re hoping to rank for high volume, less specific terms like ‘law firm’. Generally, you can expect it to take from several weeks to several months to start seeing significant results.

PPC (Pay-Per-Click) management is the process of overseeing a company’s online advertising plans and budgets. Because PPC involves bidding against competitors for advertising spots, this needs to be an ongoing process as the costs and opportunities can be constantly shifting. PPC professionals will keep constant checks on your company’s paid campaigns to make sure the overall expenditure is kept as low as possible while driving as much value (usually in the form of traffic or leads) as possible.

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  • App to request reviews, manage details, create invoices & more 
  • Time for any questions 
  1. Those that target local businesses regardless of industry (MBrain 2023) ↩︎
  2. Google, 2024 ↩︎
  3. Yell internal data July 2023-June 2024 ↩︎