When Paul Mariner launched Tyne & Wear Garage Doors Ltd in 2022, he had 40 years of experience – but was starting from scratch with his own business. By early 2025, he was generating over 50+ leads every month, had over 400% more enquiries – and even had to hire more staff to keep up.
So how did they do it? And more importantly – how can you?
In this post, we break down exactly what worked, why it worked, and how your garage door business can get similar results – without needing to become a marketing expert.
Search engine optimisation (SEO) that works
We optimised their website for Google using targeted, local keywords like “electric roller garage door installer in Tyne & Wear”.
What you can do:
- Add specific local search terms to your site headers and meta titles
- Mention every area you serve – not just your main town
- Use alt text on photos with relevant services and location keywords
What to avoid:
- Generic “garage door services” pages with no local relevance
- Old or missing page titles, headers and meta descriptions
Showcasing what makes them better
What we did: We built clear, benefit-led pages highlighting their USPs: fast turnaround, 40+ years of experience, and trusted installations of roller garage doors.
✅ Quick win: List your unique selling points clearly on your homepage and service pages. Include customer photos, reviews, and guarantees.
Smart advertising on the right channels
What we did: We ran multi-channel campaigns across Yell.com, Google, Facebook and Bing – all geo-targeted to their service area and optimised for conversions.
What you can do:
- Run Google Ads for terms like “garage door repairs near me” or “garage door stuck”
- Use Facebook Ads with real job photos and strong calls to action
- Try retargeting ads to people who’ve visited your website but didn’t enquire
What to avoid:
- Boosting random posts on Facebook without tracking ROI
- Spending without knowing your cost per lead or conversion rate
Massive local reach through listings
What we did: We listed the business on 50+ trusted platforms including Google Business Profile, Facebook, Nextdoor, Waze and more – ensuring consistent info across them all.
📍 Tip: Your name, address and phone number (NAP) should match exactly across all listings. It helps SEO and builds trust.
A dedicated marketing partner
What we did: Paul worked directly with his Yell account manager, David, who helped review data, track performance, and improve campaign results – without Paul needing to manage it day to day.
✅ “Done-for-you” support meant he could focus on jobs, not learning marketing.
“Since moving our marketing into a Yell solution, we’ve seen a massive increase in traffic to our site and leads – so much so that we’ve had to grow our workforce to keep up with demand!”
– Paul Mariner, Owner, Tyne & Wear Garage Doors Ltd
The results in just 6 months
🔹 304+ leads
🔹 400% more enquiries
🔹 110,000+ people reached
🔹 Hiring more staff to keep up with demand
ROI snapshot
| Metric | Result |
| 📈 Cost per click | £1.50 |
| 📞 Cost per lead | £10.10 |
| 💰 Avg. job value | £1,400 |
| 🔁 Return on ad spend | Over 13x |
“The customer already had a strong website with us, but the transformative point came when we moved them into a full solution – it was almost overnight, the huge improvement in enquiries coming through.”
– David Chambers, Digital Account Director, Yell
3 takeaways for garage door businesses
✅ You don’t need to do it yourself – you need the right team
✅ Getting found in Google isn’t optional anymore
✅ Reviews, ads, SEO, and listings all need to work together
Want results like this?
Whether your business is just getting started or ready to scale, a managed digital marketing strategy can take the pressure off you and deliver serious results.
Book your free 30-minute digital MOT
We’ll show you what’s working, what’s not, and how to get more leads with less stress.
