Landing pages have always been designed with one clear purpose in mind—drive a specific action. Whether it’s getting customers to call, fill out a form, book online or buy, landing page wireframes have focused tightly on that one primary goal.
That focus can be effective, but it may also limit opportunities for a customer to convert in the way they prefer.
Available with our Accelerate solution, landing pages are a powerful tool in helping customers get seen and get leads fast. But recent insights have shown us there’s room to go even further.
What The Data Tells Us
Websites still focused around a main intent (such as form fills), but that also include multiple contact options throughout—like clickable phone numbers in the header, a contact form on the page, and email options in the footer—gives visitors flexibility to take the action that works best for them.
Find out how we worked with Tyne & Wear Garage Doors Ltd to improve their visibility and lead generation, optimising their website for search engines (SEO) to attract more potential customers.
So What’s Changed?
To close that conversion gap, add secondary contact methods to your landing page templates. That means:
- Primary intent stays the same (e.g. driving calls or bookings)
- Additional contact methods are now included as supporting actions (like email, forms, or click-to-call)
- Visitors have more choice—and our customers have more chances to capture leads
What Do You Need to Do?
Keep those conversion conversations going—and build landing pages that not only look great, but work harder too.
Simply:
- Continue to have valuable conversations with customers about their main contact preference
- Choose a website design that is focussed on that contact method
- Ensure your Call to Actions (CTA’s) are aligned with your primary contact method
- Where possible include multiple methods of contact so customers can reach you using their preferred contact method
Website Performance Report
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Why This Matters
With the right approach and a bit of patience, you will see how digital marketing helps small businesses win new customers and stay competitive.
Download our digital marketing guide to find the digital marketing approach that works best for you.
Attract, engage & convert customers with a compelling, on-brand website. Our experts will bring your vision to life, creating a website as unique as your business. Every page is built to user experience (UX) best practices as well as to be mobile and search engine friendly, accessible, and secure.
