The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.
“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]
On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]
Outsourcing things like complex accounting functions and marketing campaigns are almost a no-brainer in business. But if you’re struggling to find the time for all-important fee-earning work, it may be time to outsource a little more. The decision of which jobs to keep and which jobs to outsource can be a tough balance to strike. […]
So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]
When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]
Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]
Copywriters are smart people (what do you mean, I’m biased?). They’re so smart, they can listen to your vague directions and turn them into magic – but they do need those directions as a starting point for writing great copy. Here’s my outline of a brief you can give any copywriter and expect good results. […]
AKA: why you may not be able to write your website yourself, in a spare hour, with one eye on Britain’s Got Talent. Copywriting is way too important to skip over – and a lot of us are guilty of doing just that. Being able to write and being a writer are different things You’re […]
In this final part of the series, you’ll discover how to conduct yourself when meeting the bank manager to discuss your application for your start-up business loan. Read Part One: How To Apply For A Business Start-Up Loan Read Part Two: How To Apply For A Business Start-Up Loan Part 2 – Tell Your Story […]
Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business. I’ll concentrate on PPC and SEO for Google for this article as […]