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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


How The Pandemic Has Helped Some SMEs

In a lot of ways, 2020 has sucked for all kinds of businesses. I’m not here to Mary Poppins a terrible situation. But in amongst all the bad news, some rays of light have strayed across my screens. The small and mid-sized businesses that have turned lemons into limoncello and provided valuable services during a […]


A Complete Guide to WhatsApp Business

As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


How to Have Creative Marketing Ideas

Creative marketing ideas don’t just happen. The kinds of ‘ideas’ we’re used to seeing in marketing – cliched, tired, repetitive – come about because no one is dedicating time to creativity. What is an idea? I’ll tell you what it’s NOT: a thought. We’re all guilty of having believed our idle thought was worthy of […]


Introducing Instagram Reels for Your Business

Instagram has launched a brand new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to TikTok. But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. Reels is very user friendly and can be used to share short […]


Managing Staff Holiday Entitlement During Times Of COVID-19

As we push deeper into the second half of this unprecedented year, employers are now potentially facing different challenges due to the implications of staff returning to work with unused holiday entitlement. How might this clash with rebuilding their business? Some businesses remained open throughout lockdown, with many operating under the requirement to provide products […]


Is Your Business Making The Most Of Voice Search?

Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]


App Release Strategies – Continual Dev or Big Splash?

Isn’t a big splash better than lots of little app releases no one notices? You’ve got big plans for your app and you’re proud of all the awesome stuff you’re going to release. Of course you feel like it should be a huge, international announcement with a party. Maybe an ice sculpture or two. A […]


7 Simple Ways To Support Small Businesses In The Current Climate

No matter which way we turn at the moment, businesses are still being majorly affected by the COVID-19 pandemic. Even though the Government has lifted restrictions in most sectors, some have only just been able to re-open their doors and others are still being hampered by localised lockdowns or quarantine restrictions. So what can you […]


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