The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Sometimes, a creative brain hits a wall of overwhelm and needs a break to look at shiny stuff. It’s the food that nourishes our creativity. Whatever your industry, looking at marketing inspiration from other brands far and wide is great stimulus. I’ve got five websites for you to browse when you’re stuck with marketing. When […]
Good work doesn’t happen without good feedback. Whatever the level of creative working on a project, they need an outside view to bounce their idea off. Now, sometimes the only feedback required is, ‘This is great.’ Too often, we feel we have to find SOMETHING to criticise if asked for our opinion. So, what’s the […]
When you’re a small business owner, YOU are a big part of your brand. The business is shaped by your personality, values and priorities, so looking after your personal profile is important. I can’t – and won’t, I just won’t! – tell you how to build the mystique of Elon Musk, whose profile has made […]
What is Google Search Console? Google Search Console (formerly known as Google Webmaster Tools) is a free web-based service that allows website owners to monitor and manage their website’s presence in Google’s search results. It provides valuable insights into how Google crawls and indexes your website and can also help you identify and fix issues […]
Is this the year you get that killer marketing video for your business? I’ve broken the process down into five simple steps to plan, script and design an animated video that will have you booking a yacht for Cannes 2023, such will be your excitement. Nail the messages and their order, then the rest is […]
Every industry has its own array of awards. The North-East Humberside Contact Centre Awards. The Innovation in Plant Machinery Hire Awards. It’s all quite silly. Silly – and a money-spinning marketing ploy of course. But it’s an ecosystem. You pay the entry fee and perhaps buy a table at the ceremony, and you might get […]
Pay-per-click (PPC) advertising is a powerful tool for builders to reach new customers and grow their businesses. Creating a well-planned and executed PPC campaign can increase your visibility, drive more traffic to your website, and ultimately generate more leads and sales. Planning Your Campaign Before you begin creating your PPC campaign, it’s important to have […]
It’s hard to escape AI discourse right now. Years after tech companies started using AI in all sorts of areas, civilians are beginning to worry. Will AI take our jobs? Will AI take over full stop? It’s a fear that’s recurred over and over in the progression of tech after the era of industrialisation. Unlike […]
As a small building firm, staying competitive in today’s digital age is crucial. One way to do this is by effectively using social media for lead generation. In this blog post, we’ll explore the benefits of acquiring customers this way and provide tips on how to use it effectively. Previously, many trade businesses were not […]
I generally don’t get excited about technology until Google’s released their version of it. Microsoft integrating OpenAI doesn’t ignite much in my brain. Google Bard? You have my attention. What is Google Bard? This is the conversational AI tool by Google that’s the equivalent of Open AI’s ChatGPT. These tools are what get headlines, but […]