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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Can You Really Buy Social Media Followers? (And Should You?)

270 million fake Facebook accounts[1], 48 million fake Twitter accounts[2] and 6.4 million* fake Instagram accounts[3]: what’s going on? Having a large number of followers on social media is supposedly testament to two things: your success as a business, and your level of investment in customer communication. So it’s no wonder that growing follower numbers is […]


How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


How To Boost Facebook Engagement With A Facebook Group

Do you have a Facebook Page with a reasonable number of likes but dwindling organic reach / engagement? Facebook made it clear that the last algorithm update centered around ‘engagement’, which means that posts generating good conversation between people will show higher in the News Feed (if you haven’t read about it yet, check out […]


How Voice-Operated Assistants Are Changing Search

Voice-operated AI assistants like Google Home or Amazon Echo seem to be the latest niche tech trend to creep into mainstream usage. But what does this development mean for small business owners looking to make a name for themselves online? How does it affect the realm of search optimisation? Let’s look at how voice commands […]


How To Track Your PPC Competitors With Auction Insights

Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]


A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


After The Elle Darby Furore, Are Social Media Influencers On The Wane?

Anybody can be a celebrity nowadays thanks to social media, which has effectively given everybody with an Instagram account or YouTube channel a platform from which to launch “Brand ME”. While some people turn their noses up at self-made celebrities, savvy business owners know that they can harness the power of these social influencers to […]


How To Optimise Google Shopping Campaigns

Google Shopping is a bit of a mystery to a lot of advertisers despite the significant increase in popularity. Some say trying to figure out Google Shopping can be likened to working out the Da Vinci code. OK, I may be over exaggerating but it’s very different to your ordinary PPC Search campaign. There are […]


10 Content Marketing Trends to Watch in 2018

2017 saw online content creation absolutely explode, chiefly due to the increased ease which people can share new and interesting things with the world. Technical developments have made social content sharing accessible to all budgets and skill levels – for both businesses and individuals alike! There are numerous ways in which the content creation sphere […]


Will The YouTube Partner Program Changes Affect Small Businesses?

The good news is they most likely won’t. On Tuesday 16th January, YouTube announced changes to the qualifying criteria for its Partner Program. To apply and be accepted for the Partner Program, instead of simply having a total of 10,000 views, your channel will need: 1,000 subscribers AND Minimum 4,000 hours watch time, in the […]


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