The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Pay-per-click (PPC) advertising is a powerful tool for builders to reach new customers and grow their businesses. Creating a well-planned and executed PPC campaign can increase your visibility, drive more traffic to your website, and ultimately generate more leads and sales. Planning Your Campaign Before you begin creating your PPC campaign, it’s important to have […]
It’s hard to escape AI discourse right now. Years after tech companies started using AI in all sorts of areas, civilians are beginning to worry. Will AI take our jobs? Will AI take over full stop? It’s a fear that’s recurred over and over in the progression of tech after the era of industrialisation. Unlike […]
As a small building firm, staying competitive in today’s digital age is crucial. One way to do this is by effectively using social media for lead generation. In this blog post, we’ll explore the benefits of acquiring customers this way and provide tips on how to use it effectively. Previously, many trade businesses were not […]
I generally don’t get excited about technology until Google’s released their version of it. Microsoft integrating OpenAI doesn’t ignite much in my brain. Google Bard? You have my attention. What is Google Bard? This is the conversational AI tool by Google that’s the equivalent of Open AI’s ChatGPT. These tools are what get headlines, but […]
Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]
As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]
The economy is struggling and everyone is worried about the political, environmental and financial climate. Facing challenging times, what can business leaders do to help their people feel looked after? How to help people weather the storm 1. Focus on efficiencies, not new stuff It’s our jobs as business leaders to be preserving cash to […]
Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]
Blind and visually impaired people use alternative text (alt text) to understand images, charts and other visual content displayed online. Alt text is a brief description of an image that’s read aloud by screenreader software. It’s important to write alt text that describes the content of the image, and to place it in the HTML […]
And now for an AI copy tool I could consider trusting! I use Notion for note-keeping, journalling and so on. I already trust them with my words – could I trust them to WRITE my words? My first foray into AI copywriting was with Jasper.ai, which has been around for a good few years. Their […]