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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Pay-Per-Click: What is the Best Keyword Match Type for your Business?

When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]


5 Key SEO Practices For Your Website

No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]


9 Top Tips for Social Media Customer Service Support

As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]


How To Write On Demand, For Non-Writers

You’re not a writer. You never claimed to be. And yet someone has just asked you – YOU! – to write a blog post or company update because you made the mistake of not looking busy enough when the boss came in the door. She jangled out some vague instructions, handed you a napkin with […]


What Is Display Advertising and Does It Work for a Small Business?

Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]


How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]


The New £10 Note And The Future of Digital Payment Methods

Chances are you’ve already crossed paths with the new polymer £10 note; the latest instalment in the ongoing changes to British currency. But on top of that, digital payment options are undoubtedly on the rise, with the likes of Apple Pay and Android Pay becoming accessible to more people. So how much longer will actual […]


Twitter Announces 280 Character Limit

There were rumours last year that Twitter was considering taking its microblogging format into longform. Really longform – 10,000 characters. This week, that rumour has finally been put to bed with the announcement that the limit will expand to 280 characters. And the internet, of course, has mixed emotions. What Twitter says influenced the new […]


A No-Nonsense Look at GDPR

If you handle personally identifiable information about EU citizens, you need to know about GDPR. It will give EU citizens ultimate control over the personal data that companies hold about them. As citizens, it’s great news. However as business owners, it seems to be causing some concern – though compliance isn’t as scary it’s sometimes […]


A Beginner’s Google Analytics Glossary

If your business has a website, you’d probably like to know how many visitors it gets and where they come from. Starting a website can be a costly endeavour, so it’s important to keep an eye on the potential returns you’re getting from that investment. This is where Google Analytics comes in. If you’re new […]


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