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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Marketing Videos For Professional Services

Professional Services Businesses In My blog two weeks ago I discussed five questions I always use to start planning any marketing video. You can read it here. This week I’m going to continue looking the practical application of these questions for various business sectors. This week I’m looking at Professional Services. To illustrate the answers I would […]


7 Misconceptions about Sales Practices

Selling is such an integral part of business, but it comes with a hefty helping of misunderstanding. Though many of us have a more nuanced view of sales and of people who sell, there is still a certain stigma attached to it. A lot of these myths come from the high-pressure sales practices of yore; […]


Should You Hire An Expert To Help You Grow Your Business?

Growing a business sounds exciting. If you have growth aspirations for your business, then I hope you feel that excitement every day…you should. For solo entrepreneurs multi-tasking and just getting through the day can be an arduous and draining task, albeit highly rewarding. Managing a solo business and trying to be skilled in all aspects […]


Instagram Will Let You Censor Haters

Does that sound sarcastic? Maybe it is. Instagram has just announced that it will allow account holders to make a list of keywords they deem ‘unacceptable’ in order to automatically hide comments on their posts. It’s a mommy blogger’s dream. Banned: fake, irresponsible, shilling, sponsored… What difference will banned keywords make to Instagram users? For […]


Marketing Videos For Wedding Businesses

In my last blog I discussed five questions I always use to start planning any marketing video. You can read it here. This week as promised, I’m going to start looking at the practical application of these questions for various business sectors. I’ll start with wedding businesses as it’s a fascinating and unique sector. What Do Wedding […]


What’s In a Meme?

A meme is not a picture with words on it. It’s a concept. A digital movement. The meme is the idea itself; the image or text is merely the medium by which it spreads. It’s a running, skipping, jumping joke that mutates over thousands of retellings. Memes have ridiculed presidents. Memes have spread conspiracies. Most importantly, memes […]


Do You Really Know The Key Numbers In Your Business?

Accountants will tell you that the key numbers in any business revolve around sales, gross profit and net profit. These are the result of the marketing, sales, production and delivery teams doing their part in generating activity. This article is not disputing this. However, I believe there are other key numbers in a business which […]


What Do Expanded Text Ads Mean for Your AdWords Campaign with Yell?

After weeks of anticipation, Google finally made Expanded Text Ads available to AdWords in late July, giving AdWords advertisers everywhere plenty of food for thought on how they can utilise the extra real estate afforded by Google to promote their business. What are Expanded Text Ads? In case you weren’t already aware, Expanded Text Ads (ETAs) are […]


5 Questions To Ensure Effective Video Marketing

I always say that the story we tell in our marketing videos is the single most important element in the recipe. I also say that the story should be created by the type of business being marketed. In turn that is decided by knowing who the customer is and how they think. This leads me […]


5 Canva Updates for Even Easier Graphics

It’s no secret that I love Canva. I use it nearly every day for work and freelance and general life. Although it’s a fabulous platform for creating free designs, it’s always had a few flaws. Not bad enough to make me go elsewhere but a bit annoying. But guess what? It looks like Canva’s mopping […]


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