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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

Using Research To Understand Market & Industry Trends

Market research means gathering information on the market your business operates in – your competitors, products and customers, as well as the general industry environment. Market research is hugely important to make sure you’re focusing your efforts in the right areas, and to make sure you aren’t missing opportunities for growth. Here’s a basic overview […]


What’s Happening with Social Media in 2021

It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]


What is Google Lighthouse? Everything You Need To Know

Google’s search algorithm is a closely guarded industry secret, and rightly so. Yet for such a mysterious formula, they certainly give us webmasters plenty of information about staying on that algorithm’s good side. If only there was a way to find out how to directly improve your site in a way that both your site’s […]


Mobile-First Indexing: What You Need to Know

Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]


How to Use Twitter Lists to Improve Sales

Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]


5 Questions To Answer Before You Start Your Own Business

At the time of writing this article, the UK is in lockdown again and the number of new cases of Covid-19 are still incredibly high… So, why write an article about starting your own business? January is usually deemed a time for new beginnings. Most of us make resolutions in January in the hope our […]


How to Sell Your Products On Pinterest

Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]


How to Transform Customer Experience Using Digital

A combination of technological advances and the spread of the coronavirus pandemic has caused many businesses to move online. Additionally, new services and methods for digital delivery have become available and a huge increase in new technologies to improve customer service has been introduced. Drones, contact-free sales and delivery services have been introduced through the […]


Is Clubhouse The Next Must-Join Social Media Platform?

First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]


Introducing Twitter Fleets

If you’re a regular Twitter user, you may have noticed a recent addition to the very top of your Twitter app – a new set of content named “Fleets”. The full-screen content featuring images or videos is the latest in a range of updates to Twitter, and showcases media content from the people you follow […]


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