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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

6 Awesome Twitter Accounts for Business Advice in 2017

I’m a huge fan of Twitter; simply because of the variety and transparency it offers. Whatever kind of interaction you’re looking for, Twitter can usually provide. It’s a great place for self-promotion, networking, sharing ideas, collaborating as well as for chilling out and having a chat. However its business side can be a real treasure […]


Marketing Video Trends For 2017

So We’re two weeks into 2017 and the dust has just about settled after the holiday season. Now is the time to plan your marketing strategy for the year… no it isn’t. We should have done this last October. However, most small businesses are always behind with this kind of planning. After all we’re too […]


3 Ways To Protect Your Business Against A Hard Brexit

With the recent ‘we should expect a hard Brexit’ announcement from Prime Minister Theresa May, what can business owners do now to protect their business from possible collapse? There have been assumptions made that Britain would exit Europe in a soft manner. However, recent claims from Theresa May now place this in doubt. Is Britain […]


Why Your Website Needs To Move To HTTPS In 2017

You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]


Is Goal Setting Critical In Generating Greater Business Success?

If you’ve listened to the top business and personal development coaches, the common theme with all of them is that you must set goals. These goals should be big and scary and you should have many goals to cover different aspects of your business and life. The theory is simple. Without setting goals, you are […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Understanding The Power Of The Customer Wish List

My wife knows nothing about Dungeons and Dragons. My sister-in-law knows almost everything about Dungeons and Dragons. As I write this it’s just a few days until Christmas. So obviously my wife has bought her sister nothing related to Dungeons and Dragons, even though that would be what she wants most. What a palaver. Neither […]


5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


How To Reach Niche Markets Using Video

Some businesses want to access the huge general market of which we are all a part. But a lot of us operate with much smaller sections of the general population. We target niche markets. Today I’m going to write about how we can target specific niches within the general market. I’m also going to look […]


Are You Sabotaging Your Own Business Success?

Do you remember being employed? Whether it was a long time ago or recent, I’m sure you can remember your boss. Disgruntled staff will tell stories and give examples of why they think their boss is an idiot. These feelings are based on knowing a few pieces of a much larger jigsaw puzzle. However, opinion […]


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