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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Create Engaging Social Media Posts

Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]


Eight Things To Split-Test In Your Email Campaigns

Continuous improvement in any field of work is driven by regular testing and evaluations. Email marketing is no different, and testing is essential in order to measure and cater to your database’s behaviours and preferences. Split-testing is a method that will enable you to compare the impact of different elements of your emails, which in […]


How to Write a Product Proposition

You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]


Free Social Media Tools to Look Out For in 2021

Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]


SEO in 2021: A Guide to Google’s Page Experience Update

With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going […]


5 Impressive Instagram Story Ideas

Instagram Stories first graced our phone screens back in 2016. Stories has grown increasingly popular, with the short video format being used by both individuals and businesses alike to grow their followings and quickly engage and interact with their communities. Instagram Stories are an easy way to share and discover content and for businesses to […]


How to Get Started with Conversational Commerce

Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]


7 Strategies To Help You Prepare For A Covid-19 Black Friday

With Covid-19 continuing to sweep through the country, and the focus shifting once again towards lockdown, it would be easy to miss the opportunities presented to most businesses at this time.  Covid-19 has changed so many aspects of our lives. The enforced lockdown in early 2020 changed many people’s buying habits. No longer could we […]


How to Survey Customer Groups

Sometimes there are questions we can’t answer from our website analytics or sales data – questions that affect our bottom line, like why a product has a 40% return rate. You need feedback. You need it fast. You need it specific. You need it EASY. I’ve got you.  Why you should survey customer groups Even […]


14 Digital Marketing Terms to Know in 2020

Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]


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