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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

The Latest Updates to Instagram Shops

Earlier this year Facebook, the owner of Instagram, announced changes it was making in line with the outbreak of Coronavirus. Facebook’s plan had always been to deploy a new way of shopping – both through Facebook and Instagram shops. But with the onset of COVID-19, they launched several months early to enable shoppers to buy […]


Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


11 Benefits Of Doing A Social Media Takeover

A social media takeover is when one business, brand or individual, partners with another in order to jointly benefit from “sharing” social media reach. It usually involves a company or sometimes an influencer temporarily taking over a social media channel belonging to another company or an individual, and producing lots of fresh new content to […]


The Pros and Cons of Conversational Commerce

Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]


How to Evolve Your Business Tone of Voice

Often, a business will start out using one tone of voice, and then realise a few years down the line, ‘This isn’t really us anymore.’ We have to accept that it’s OK to evolve your business tone of voice. In fact, as the world changes – we have no choice. By asking ourselves some very […]


How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


How The Pandemic Has Helped Some SMEs

In a lot of ways, 2020 has sucked for all kinds of businesses. I’m not here to Mary Poppins a terrible situation. But in amongst all the bad news, some rays of light have strayed across my screens. The small and mid-sized businesses that have turned lemons into limoncello and provided valuable services during a […]


A Complete Guide to WhatsApp Business

As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


How to Have Creative Marketing Ideas

Creative marketing ideas don’t just happen. The kinds of ‘ideas’ we’re used to seeing in marketing – cliched, tired, repetitive – come about because no one is dedicating time to creativity. What is an idea? I’ll tell you what it’s NOT: a thought. We’re all guilty of having believed our idle thought was worthy of […]


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