The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.
Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]
Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]
Email marketing is a valuable practice to any marketer out there – newbies and seasoned veterans alike. However as with a lot of things in marketing, it comes with a hefty helping of mistaken ideas and incorrect assumptions. Let’s set the record straight about 9 of these inaccuracies. 1. Isn’t “email marketing” just another word […]
Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]
If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]
When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to. I want to look at whether it is a good […]
If you’re a business owner, hopefully you’ve been using Google My Business to control how your website appears in search – managing your contact details, opening hours, photos and encouraging customers to leave you reviews. Doing so will make the Knowledge Panel for your business (the information box that appears on the right-hand side of […]
Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw. This feature was useful when the article linked […]
As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]
We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]