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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How Good Product Photography Can Reduce Customer Returns

Online shopping now accounts for 17.4% of all retail sales, a figure that has been growing every year. This is excellent news for ecommerce retailers, but this growing number of sales does create a problem – it also means an increase in returns. Returns are a heavy burden for retailers where they often bump up […]


How Video Can Boost Your Online Visibility

The internet may seem saturated with video nowadays, but video is still growing according to tech kingpins Cisco. They predict that 82% of all internet traffic will originate from video content by 2021, a 127-fold increase from 2005 (Source: Cisco, 2017). But what exactly makes it such a promising medium? Let’s investigate 5 reasons why […]


8 New Google My Business Updates You May Not Know About

When was the last time you logged into your business’ listing on Google My Business? Be honest! If it’s been months rather than weeks, you may have missed out on a few essential updates to Google My Business. The gang at Google have been beavering away making new and valuable updates to their free business […]


Your Audience Options For YouTube Advertising

YouTube advertising can be an effective way of finding your target audience. With 1.58 billion active users worldwide, it’s safe to say that some of these users will fit into your target market. If you want to find out how to reach your target audience on YouTube then you’ve come to the right place! YouTube has […]


Web Chat – How It Can Work for Your Business

Web chat is a great way to grab people and get them to where they need to be FAST. Instead of a customer having to search for confirmation that you have what they’re looking for, they can ask. Another side of it: never underestimate how little your customers want to talk to you. If they […]


5 FREE Online Tools for Project Management and Teamwork

We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]


19 Essential Accounting Terms All Businesses Need to Know

Have you ever found yourself engrossed in an in-depth business conversation only to catch yourself thinking “… wait – what’s turnover again?” Whether you’re new to owning your own business or you’re a seasoned veteran, we all forget jargon from time to time. The lingo of business, the lingo of finance, and even the lingo […]


Social Media Strategy for Today

Everyone’s timelines are full. Trying to compete with this noise is incredibly time-consuming and expensive. And – dare I say it – unnecessary. Your social media strategy should recognise your platforms as customer service first, engagement second and vanity project nowhere. Where brand social media has failed Ever-increasing budgets to maintain visibility Vast amounts of […]


What Are Search Partners On Google AdWords?

Have you ever noticed when creating a Google AdWords campaign that Google’s settings give you an option to include search partners? But what actually are search partners on Google AdWords? This article aims to break down what search partners are, where your adverts could appear, and highlight the benefits and challenges of Search Partners. What […]


Understanding Business Finance For Retailers

Running a business can be difficult, and the retail industry is no exception, with external market forces that are impossible to control and tricky to plan for. It could be that an extra injection of cash is needed to help you achieve growth, plug a cash flow gap or get you through an unexpected tough […]


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