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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How Will The Rates Evaluation Affect UK Businesses?

If you are running a small business then it’s likely you are aware of the rates evaluation, changing business rates in the UK. The biggest shake up of business rates has been looming like a black cloud for some time, and now it’s here, with new rateable values applying across the UK. The uncertainty created […]


Five Reasons to Advertise Your Business on Facebook

The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]


Five Tips To Help You Own Your Cash Flow

A few weeks ago I wrote about five traps business need to avoid in order to succeed. In my blog today I want to talk a bit more about one of those particularly insidious traps. I want to talk about cash. Cash is the lifeblood of any business and the lack of it is the […]


Analysing Social Visits to your Site: Tips, Tools and Tricks

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]


Presenters In Your Marketing Videos

A while ago I wrote a blog about using recurring stories in video marketing to maintain interest with viewers. At the time I mentioned how useful recurring characters were for compelling stories the bought brought viewers back again and again. Now I want to take an alternative look at this idea. I want to talk about […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


Now Vine is Dead, Find Out What To Do With Your Old Videos

The Vine social video network has finally gone. Twitter decided to shut it down. You can still see some of the old Vines, but it no longer exists as a functioning network. Over the years of its lifetime many people put a lot of effort into their communications via Vine. Its design and concept around […]


What the Deal is with Google Plus

Since its launch in 2011, Google+ has not been a flier. I think we can all admit that now. The trouble is, we’re all still at the mercy of the company’s INFINITELY more successful search engine. And Google likes to feature its own pages (like maybe your Google+ business profile) high up in search results. […]


How to Write a Company Video Script

A video on a landing page can up your conversion rate by 80%, according to Hubspot. 90% of product buyers say video is helpful in the decision-making process. 92% of mobile users will share a video with others. Damn. That’s pretty hard to argue with. But as you’re already here reading about how to write […]


How to Grow Your Instagram Following

If, like me and thousands of other busy-stressed-panicked marketers, you’ve found yourself staring at your screen in despair as you try to come up with another cool idea for your 15 Instagram followers…you’re in the right place. You see, I no longer have only 15 followers on the Instagram account I manage. No sir. Through […]


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