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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.


How to Improve Your Copy Alongside Your Real Job

For anyone who has to write copy alongside their ACTUAL job, finding time to polish skills can be tough. Practising writing comes way below actually having to do it for real. Don’t get me wrong – writing on the spot and under pressure is great for you. There’s nothing like doing for making you sharpen […]


Essential Tips and Tricks for Inbound Marketing Beginners

You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]


How to Use FOMO for Marketing Success

Marketing and psychology are intrinsically linked. We need to know how prospects are going to react to certain stimuli to maximise our chances of a sale. For those of us with a passing interest in marketing psychology and language, you may have heard the term “FOMO”. It was only added to the Oxford English Dictionary […]


Four Ways to Detox Your Business in 2019

The start of the year is a popular time for detoxing your body but perhaps your business needs a detox too? Now could be the time to clean up those bad practices holding you back and rejuvenate the body, mind and soul of your business. Just as with detoxing your body, you could break down […]


What’s Up With Visual Search?

Anyone keen on shopping (both my hands are raised, somehow, as I type) may have noticed that retail apps like eBay and Aliexpress now offer visual search. Visual search isn’t new. Google’s been offering reverse image search for years, as the MTV show Catfish has been teaching us over and over for seven seasons. What […]


9 Ways Marketing is Changing for the Better in 2019

Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]


How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


Have You Set Some 2019 Resolutions for Your Business?

You may have made (and already broken) several new years resolutions, but have you taken the time to set some 2019 resolutions for your business? However unlike some of the more, dare I say, flaky resolutions we might set in our personal lives, business resolutions need to be clearly set, rigorously planned and methodically implemented. […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


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