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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


How to Write Your Social Media Rule Book

Social media is all about freedom of expression, sharing ideas and debating controversial topics. Is that all ruined if we start trying to establish rules? If you’re a business, the idea of unbridled freedom and controversy should terrify you. So, while using social platforms is a vital part of your brand strategy, having a social […]


4 Common Email Marketing Challenges and How to Beat Them

Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]


How to Successfully Look After Your Ecommerce Customers

The January 2018 edition of the UK Customer Satisfaction Index said that retail businesses who consistently achieve higher levels of customer satisfaction benefit from stronger turnover growth, profit and employee productivity. Customer service matters, particularly when it comes to small and medium sized retailers. The one thing that has always been so appealing about smaller […]


5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


4 BIG Problems with Influencer Marketing in 2018

I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]



An Introduction to Comparison Shopping Services On Google

Today I’m going to show you a great ‘quick-win’ you can implement quickly if you work for a retail company. In an ever-growing competitive market, you need to make savings where you can and have the most efficient advertising possible. A way of ‘killing 2 birds with 1 stone’ is saving money through Comparison Shopping […]


11 SEO Factors You Should Still Worry about

I went through a phase of writing without giving SEO factors much thought. Quality content would surely carry the day! You know what – it wasn’t a bad strategy. But this ranking lark only gets harder and more competitive and more expensive. In 2018, there are still a few SEO factors that I actively worry […]


12 Ways To Rebuild Your Email Database After GDPR

Months after GDPR took hold, many small to medium businesses are still grappling with the after-shock of this new legislation. One common consequence across the board has been the depletion – decimation for some – of email databases, as businesses in the EU were obliged to delete the contact details of anyone who hadn’t actively opted in to receive […]


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