The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Sometimes businesses can get things wrong, and displease a customer. And occasionally, they can get things right yet still displease a customer, through no fault of their own. When issues and complaints are raised directly to a business, it gives them an opportunity to address and hopefully resolve it. But all too often, these displeased customers turn to social media […]
A piece of fruit with a bite taken out of it. A right-handed tick. Duck egg blue boxes tied with white ribbons. Sometimes a simple description can conjure up a brand’s image within your mind with easy recollection. Whether you’re starting a new business venture or you have many years under your belt, and whether […]
What can you do to significantly improve your business plan, subsequently increasing your chances of securing any required finance? Over the years I’ve written a lot of business plans and to date, have a 100% success rate in obtaining finance for my clients. I say this not to impress you, but to offer some assurance […]
Can customers easily find your business online? Local SEO helps your business to show up in local searches. But what is is, and what do you need to do? Read on for 7 tips to help make your business visible in local search results. What is Local SEO? SEO (Search Engine Optimisation) is the use […]
Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]
Onboarding new employees during a pandemic has been a task. Not a bad one to have, if your business has been doing well enough to be actively recruiting, but a challenge nonetheless. New starters can feel isolated, and it’s harder to pick up company norms, in-jokes and even names when you’re not physically together every […]
I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]
As businesses come to terms with the effects of the Covid-19 pandemic, advertisers have found themselves needing to adapt in an agile way, to keep up with customer needs and expectations whilst also keeping themselves afloat. Big increases in media consumption and the use of ecommerce have kept the ad industry alive, and so the […]
Do you know how your business is perceived online? The internet plays a significant role in day-to-day life, so it’s hardly surprising that it is often the first port of call when looking for a local business. Just like in the “real” world, reputation is an essential factor in the decision-making process. A good online […]
All businesses – no matter the size, offering or preparedness – are at risk of being affected by an unfortunate, and sometimes costly, event. The risks are different for every business and could include things like injury, theft or property damage. But this is where business insurance comes in. Business insurance covers you against the […]