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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


Facebook Shops Just Launched – Is it Right for Your Business?

Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram – a direct result of COVID-19. Businesses can now sell their products within the environments their customers are used to. Potentially, this is huge for small businesses. What is Facebook Shops? Facebook Shops provides ecommerce within the social […]


How to Stand Out Online

As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]


How To Communicate With Your Email Database During COVID-19 

If anything could make us all remember the true value of staying in touch, a deadly virus forcing many of us to remain in our homes for weeks on end could.  Since the outbreak of COVID-19 we’ve found ourselves video-chatting to people more regularly than we’d ever normally speak to them, and not just for something to do; we’ve suddenly become very aware of […]


How Advanced Messaging is Taking Over

We all know we should have a nice web chat service available for our customers, but while we were acknowledging that, messaging took several huge steps forward. WeChat and Line are two ‘super apps’ in Asia that started out as messaging services and quickly evolved into ecosystems. They offer in-app money transfers, flight bookings and […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


Digital Marketing Trends in 2020

Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]


How to Create Images for Your Business With Canva

Working out how to create images for your business is the bane of any low-budget marketing team. If you’re creating content for your small business, often you can look at it and think – meh, this needs some colour. My top recommendation, after a good few years of use, is forever Canva. What’s Canva? It’s […]


Advice for Amazon and eBay Sellers During Coronavirus

Now I’m working from home like so many people, I’m spending hours a day sat next to my husband, who runs the Amazon and eBay accounts for a small business. For Amazon and eBay sellers during coronavirus, the world has changed overnight. So, Husband is having to think on his feet and put 10 years […]


How to Manage a Team of Remote Workers: 11 #WFH Tips

Even under normal circumstances, being a manager can be challenging. However, the sudden transition to working from home – during a pandemic no less – is proving difficult for those up and down the chain of command. When you’ve got a whole team of workers to worry about – along with their quality of work, […]


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