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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.


The Top Insights of Influencer Marketing for 2021

Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]


How To Improve Your Email Marketing Open & Click Through Rates

When you email your customer databases, your optimum result is likely to be a 100% open and click-through rate. You want every person you email to open the email, and then click through to your website – of course you do! This would show you that your email marketing content is doing the best possible job […]


The Pros and Cons of Single-Page Websites

There are websites of all different shapes and sizes out there. When your business is getting ready to take its first steps online – or updating your online presence – there are a number of approaches you can take. One trend that you often see online is single-page websites, where the entirety of the site’s […]


Emerging Social Media Trends of 2021

2020 threw us many curveballs, with brands and businesses being challenged to think out of the box and pivot accordingly to keep afloat. In 2021 thinking differently about your social media and marketing will continue, with a shift in trends as consumers and communities become the centre of attention over pre-planned seasonal schedules. The many […]


Notion: a Free Productivity Tool for Small Business Teams

2021. COVID-19. A lot of us are working apart. If you’re worrying about maintaining your team’s organisation and morale while you’re working remotely, I’ve got the most perfect – and free – productivity tool for you. Notion is a web, desktop and mobile app that supports collaboration and wiki-style content production. It’s like Trello, Pinterest […]


Is Your Business Brexit-Ready?

From January 1st 2021, as the UK leaves the EU, the rules for small businesses in the UK have changed. After a demanding year in 2020, SME’s can expect further reforms as Brexit takes place and adjustments to business start to take place. Brexit may be having an impact on your business confidence, but to […]


Ten Tips To Help Set Your Business Up For Success In 2021

Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]


14 Digital Marketing Terms to Know for 2021

Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]


How to Make the Most of SMS Marketing

When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]


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