The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.
So you’ve decided to take the plunge and go into business for yourself. Congratulations! You’re in for an exciting (and sometimes nail-biting) journey. But the main adjustment to make when transitioning from employment to entrepreneurship is of course money. Going from a reliable, set income every month to the unpredictable “feast and famine” of working […]
So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]
In the increasingly online-first, social media driven world of modern marketing, traditional press coverage sometimes seems to take a back seat. However, those who don’t consider all angles of media visibility may be missing a trick. If you want to be visible in newspapers, magazines, and broadcast media, arming yourself with a professional press kit […]
It’s essential that all small businesses communicate effectively with new leads, raise their profile online, and generally stand out against their competition. And here at Yell, we offer a suite of free digital marketing essentials – including free business listings, a free online visibility scan, and even a free DIY website builder. With this in […]
For most businesses, the sale is the end game. Get that sale! We put all our energy and money into getting someone to buy, then we drop ’em. Switching our view from ‘sale’ to ‘customer lifecycle’ take us into the long game. By extending the period of attention we give each customer, we can find […]
How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]
Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]
Did you know 59% of senior executives said that if they were given text and video on the same topic, they’d rather watch the video? (Source: Digital Information World, 2016). And I don’t blame them! Personally, I find that watching a video about a tough topic often serves to embed the information in my mind […]
More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]
Even the cream of the crop can’t please everybody all of the time. Reputational risk can come in all forms. From a full-blown meltdown in the national press to a manager acting in an unprofessional manner at an expo; from a disgruntled customer cussing you on social, to an unhappy member of staff telling their […]