The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.
It seems only yesterday that one of my clients called me in a panic, having received a letter from HM Customs & Excise introducing a new online VAT system and a date for their business to be live. Following this, all quarterly VAT returns would be submitted online. Nobody wanted change. Nobody wanted to climb […]
Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]
I’m a big fan of cognitive biases – how most humans subconsciously make the same assumptions and errors of judgement. They’re little warnings to check yourself and try to avoid the herd mentality we all imagine we don’t share. Mostly though, people don’t have the time or inclination to investigate cognitive biases. Which is good, […]
Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]
It might seem like customer service bots are reducing humans to mere meat sacks taking up oxygen but nothing could be further from the truth. 21st century customer service is all about using automation to free up your humans for the important stuff, like customer retention. These days, you need to be everywhere – all […]
Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]
The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this in 2018. If not, all the time, effort and money you’ve […]
Business finance comes in all shapes and sizes, and while this can make it a tricky area to navigate, you can also use it to your advantage. Refinancing involves either consolidating debts, or raising cash using the assets in your business. In this article, we’ll have a look at these two main areas of refinancing […]
Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]
When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]