The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
In our local communities, we can find hundreds of other small business owners just like us. People who had the balls to start and sustain a venture that so often comes way too close to home, financially and emotionally. Are you connecting with them? Supporting them? Starting partnerships with them? If you’re not, you’re missing […]
‘Marketing’ means different things to different people, so it’s very important to decide which activities are covered by which role within your marketing team. For instance, brand is not the same as marketing. It doesn’t involve the same skills – it just has crossover. A marketing team is not only made up of creative personalities. […]
780,000 businesses were started in 2020, as many people’s work drastically changed or they looked around for something more. Between 2020 and 2021, 13% more startups were formed than in the year before. In fact, more startups are being formed than at any other time in history. Small business is booming. Are you ready to […]
Most of us will have come across a tweet or Facebook post claiming ‘I forced a bot to watch 1,000 hours of [cultural reference] and this is what it wrote’ along with a clearly human-written parody. It’s a meme. We think bots will always be inferior to human creativity, making hilarious gaffes when they attempt […]
Colours are so emotional that it’s hard to see clearly when you’re at the stage of choosing your brand colour palette. And it’s important that you do, because it’s a science before it’s an art. We have to employ research and psychology, and only then let our own taste come into it. You want to […]
Personalised video is some sort of magic. Surely, only wizardry could put my name into this video in front of me? Pretty close. Personalised video uses code to replicate previously entered data within a video – either data you already hold about someone in a Customer Relationship Manager (CRM) or that they’ve submitted, for example, […]
There are three significant streams of SEO – Off-Page SEO, On-Page SEO and Technical SEO. In my previous blogs, I’ve walked readers through weaving Technical SEO into the website foundations and considering On-Page SEO when writing content. In this article I’m looking at Off-Page SEO – the optimisation you do outside of your website. Off-Page […]
Most of us start out ‘doing social’ – not much thinking about what that means or what we’re trying to achieve. It seems like something we just have to do because everyone else is. But there comes a time in every business’s growth that the public profile has to step it up. Social media is […]
As 80s rock band Europe sang, “it’s the final countdown” to Google’s Universal Analytics (UA) demise, and Google Analytics 4 (GA4) will become its default analytics platform. This news has rocked the digital marketing world to its core, not just for the changeover, but also how much time is left and how Google is handling […]
For a website to be effectively optimised for search engines, you need to consider the three types of SEO – On-Page SEO, Technical SEO, and Off-Page SEO. Combined, they help give you the best chance of ranking well in the search engines. In a previous article, I walked readers through Technical SEO which should be […]