The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.
Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]
The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]
GDPR is actually really positive for businesses of all kinds. For all of the panic that it caused, the rush to become compliant, and all of the rumours doing the rounds in the run-up to the 25th May, the sky didn’t actually fall in. In fact, the clarity and authenticity of GDPR presents a number […]
“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]
We, humans, are very visual creatures. We therefore naturally gravitate to video content online. However many small businesses don’t have the time or budget for full-on video marketing. Scripting, filming, and editing can take a lot of valuable time out of your day. People also naturally sociable too – if only there was a way […]
Pinterest was Instagram before Instagram. Visual, addictive and popular with crafters, artists and designers. But then…actual Instagram. Pinterest never managed to have the community vibe of Instagram; although it was pretty, there wasn’t the same approval-seeking draw. Eight years on, what’s worth a small business’s time? Pinterest’s best features for SMEs 1. Influencer API Now, […]
In another recent post, I discussed the benefits of trying out alternative video formats for social media, and GIFs were one of the options touched upon. So what is a GIF – and how do you make one? What is a GIF? GIF stands for Graphics Interchange Format. GIFs are basically very short, rich bursts […]
Disregarding the specific sector of your industry, as a local SME, you will have competitors. The very principle of modern-day capitalism is the fact that you will be pitted against not only other small and medium-sized firms but also large corporations. To be frank, larger corporations won’t give a hoot about your company, but your […]
Psychology plays an absolutely crucial part in all kinds of marketing. Whether it’s choosing which shelf and aisle to best place products in a supermarket, selecting the right words for a billboard campaign, or simply picking the right colour for your “buy now” button; the way businesses sell to people is inextricably linked with how […]
If you’re looking for some free exposure online, claiming your free listing on Yell.com is a great place to start. In fact, setting up free listings on a number of platforms like Google My Business and TripAdvisor all helps search engines get a good picture of your business, and can help you appear more consistently […]