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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

30 Sub-Strategies To Grow Your Business – Part 3

In this final part of a 3-part series, let’s discover ten sub-strategies to increase the average spend per transaction and reduce attrition. You’ll recall that the four strategic ways to grow your business are: 1)      Increase your customer or client numbers 2)      Get your customers to buy more frequently 3)      Get more customers to spend […]


Tips and Tools for Inbound Marketing Beginners

Folks in the know talk about types of marketing in terms of “push” and “pull” techniques. Push marketing involves the use of things that are pushed under the noses of your audience like online banner ads, TV or radio advertising, press releases or outbound telesales calls. These types of advertising are called “outbound” marketing, or […]


Social Media Tips for: Professional Services

If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]


What Are The Most Effective Marketing Videos You Can Make?

Are Your Marketing Videos Effective? It’s not enough to make a marketing video. You have to make an effective marketing video. Your video has to connect with your customer and persuade them to make contact. But how do we know if our videos are effective? Ascend2 carried out a piece of research in late 2015 […]


Social Media Tips for: Tradespeople

As a tradesperson – such as a plumber, electrician, carpet fitter, central heating engineer, builder, or carpenter – your most likely audience will be from your local area. So the best social media channel for you is one that customers nearby can find your business easily. Trust is also important for customers hiring a tradesperson, so you’ll see a […]


Instagram Goes Snapchat With Stories

I suppose it was inevitable. Instagram largely serves up still pictures one by one – and the world wants more. The popularity of Snapchat may be baffling but if you’re one of the biggest platforms in the world, as Instagram is, it can’t be ignored. Instagram Stories Cute name. Almost like…Snapchat Stories? In fact, the […]


8 Huge B2B Telemarketing Myths – Debunked!

Telesales and telemarketing are an important tool in the marketer’s toolbox. However, a proliferation of low-quality, poorly researched PPI and personal injury sales calls have left a bad taste in the mouths of many businesspeople who end up shying away from telemarketing for their business-to-business endeavours. It’s something that comes with many misconceptions and preconceived […]



Increase Your Video Shares With Comedy

I recently wrote about using controversy to supercharge your video reach. One of the things I wrote about was how easy it was to be controversial in a damaging way and how hard it was to be controversial in a positive way.  Much harder than both is using comedy. Today we’re going to have a […]


30 Sub-Strategies To Grow Your Business – Part 2

In part 1 of this 3 part article series, I reintroduced you to the four strategic ways to grow your business. As a quick recap, they are: 1)      Increase your customer or client numbers 2)      Get your customers to buy more frequently 3)      Get more customers to spend more money per transaction 4)      Reduce attrition […]


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