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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Being Human – Should Your Web Copy Feel Personal or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]


The Ultimate Guide to Making Your Content Profitable

Content marketing can be a game changer for most companies. Creating content (such as blogs, videos and infographics) for your business can be fun and interesting, but you don’t want to create content for the sake of it – you want cold, hard cash! In this article, we’ll discuss a number of ways that you […]



How Your Business Can Take Advantage Of Pokemon Go

Unless you’ve spent the last few weeks under a rock on some remote island, there’s a good chance you’ve heard some of the buzz around Pokemon Go. It’s the Pokemon game that fans of the series (many of them now in their early 30’s, myself included) have been waiting for, and it’s sent Nintendo’s stock […]


Has Google Made a Secret Quality Update?

Last week, one of the sites I write for saw a sudden massive jump in traffic to the content area. I couldn’t explain it (embarrassing) but I was very pleased – we had our best day ever in the history of our content. Now, I’m hearing whispers of a change to an appropriately nicknamed Google […]


How To Protect Your Business From Brexit

As the dust is settling on a historic referendum, with the majority vote for Britain’s exit from the EU, the big question “what next” has created a mass of uncertainty amongst the business community. As I write this article, there is no clarity from the Government on what must happen or indeed, what will happen. […]


Delete Your Account: Should You Quit Social?

A few weeks ago, some bright spark in Hilary Clinton’s team brought about something great. It was a tweet to Donald Trump that said “Delete your account.” in response to some typically nonsensical musing he’d published. It wasn’t just a stone cold diss – it was a meme that had been doing the rounds on […]


14 Disastrous Content Marketing Misconceptions

Content marketing – when done right – can be an amazing thing for business. But as with many marketing trends, there are a few myths and nuggets of bad advice that occasionally surface. Let’s take a look at 14 common misconceptions and put them on the straight and narrow. 1. “I just need content marketing […]


How to Set Up a Twitter Account for Your Business

No matter who you are or what you have to say – celebrity, fictional character or the man on the street – Twitter is open to you. And if you run a business, there’s lots for you there too. The social media site can be used as a free brand channel by companies big and […]


The Biggest Marketing Mistake Made By Businesses Today

I’m sure you’ll agree that marketing is an essential part of any business. Without it, the business dies. So, with this in mind, what is the biggest marketing mistake made by business owners that is stopping them and possibly you, from gaining more business success? The answer is simple…but not easy! You’ve probably heard many […]


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