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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

12 Ways You Could Be Wasting Your PPC Budget

Pay-per-click (PPC) ads are a great way to reach a targeted, qualified audience. But you want to make sure you’re using your budget as wisely as possible. Unfortunately, partly owing to the sheer sophistication of the Google AdWords platform, there are a lot of variables, all of which need on-going attention and could be negatively […]


Facebook Advertising vs Google PPC: Which Is Best For Business?

Google is the giant of search engine advertising. And Facebook is the giant of social media advertising. According to Wordstream writer Larry Kim, Facebook has five times as many users and ten times as many daily shares as Twitter. It has the reach and the targeting tools to ensure that your budget will go far, and towards […]


Small Business Challenges At Christmas And How To Survive Them – Pt 2

In my first article, I focused on businesses that benefited from the increased sales activity at Christmas time. It is also important to consider those businesses that find Christmas to be their seasonal dip in sales. So here are a few thoughts and ideas to help you if you run one of these businesses. 1.       […]


14 Quick Tricks To Drive More Clicks To Your Advert

There is no shortcut to creating a great digital advert; click through rate is entirely dependent on it being high quality, so it’s likely that your adverts are already very good. Unfortunately, there are many thousands of high quality online ads out there (and many more poor quality ones). The marketplace is crowded. According to […]


Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


Six Rules On Sharing Third Party Content On Social Media

Every day we share digital content without thinking twice about it – often written or designed by someone we’ve never met. This is third party content. We might share third party content because we find it amusing, interesting, helpful, informative, enlightening or thought-provoking. But most of all we share it because we feel it reflects […]


5 Scenarios You Will Relate To If You Ever Worked In The Corporate World

Having to stay late and eat dinner at your desk, receiving disappointing bonuses and enduring unnecessarily long signoff processes… If you’ve made the leap from being employed in the corporate world to becoming self-employed and your own boss, you might identify with these five corporate work scenarios that you don’t have to put up with any more. […]


Manage Your Customer’s Expectations With A Video

For those of us working in specialist fields, our customer’s expectations can be a real problem. I don’t just mean in areas of business that are rare. Any business where the supplier is an expert or has specialist knowledge (plumber, accountant, dentist, florist) can fall foul of unrealistic customer expectations. In my business, film and […]



Boosting Business With Interactive Video Displays

“I know all about this” I hear you cry. “Everything has a touch screen now, I don’t need to read this.” But You’re wrong. If you have a shop window you do need to read this. I want to tell you how and why you may want to invest in the biggest interactive touch screen […]


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