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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

2022 Goal Setting for Small Businesses Owners

Outside of your business plan and targets and forecasting, what do you want to achieve this year? As a small business owner, it’s so easy to forget the less hardnosed things we always wanted to achieve. Those vague aspirations like ‘giving back’ and ‘maybe taking a break from emails sometimes.’ I hope we can say […]


How to Get a Speaking Gig

Once you’re an expert (don’t listen to that imposter syndrome) in your field of business, you can make nice money speaking about what you do. With so much happening online now, it’s actually easier than ever because organisers can accommodate more speakers per event. Decide your areas of expertise Your area of expertise sounds like […]


5 Website Updates to Do in 2022

Get a head-start on the spring cleaning with these five website updates to keep your business fresh in 2022. Just a few small tweaks can make a lot of difference in your ranking and overall performance. User experience, accuracy, aesthetics, accessibility and buzz around your website – all covered. Whatever 2022 brings, we’re starting it […]


How to Retain Staff in a Worker’s Market

We’re all fighting for staff. Small businesses have lost money over the last year no matter what the sector, and between Covid and recruitment issues, just keeping the doors open has been tough. When I say it’s a worker’s market, I mean it. While the pandemic forced some people to find new jobs, it also […]


The Vital Elements of a Thought Leadership Piece

Showing the world that our business contains experts can be an important part of our brand building, whatever our sector. Using that expertise to generate content is great, but true thought leadership is something more than content creation. Something special. A spark. What is thought leadership? Thought leadership means having the knowledge and experience to […]


5 Instagram Post Ideas for a Non-Visual Small Business

Instagram is a visual social media platform. Very visual. It’s a place for sharing makeup looks, dank memes, glamorous holidays, your avocado-featuring lunch and millions of selfies. Small businesses that offer beautiful products, like jewellery designers and artists, have done incredibly well from Instagram, often without even paying for advertising. It’s a platform that feeds […]


What is the Purpose of a Business Website?

Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]


Easy Ways for Small Businesses to Start Selling Online

In 2021, there’s probably a very good reason you haven’t started selling online. The bricks and mortar experience could be a central part of your brand, or you’re a brand-new enterprise that’s selling locally. Now, we’ve all got to scramble to adjust our offering. Developing your business’s service, products, experience and brand to fit our […]


How to Promote Your Business Online

Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]


PPC For Beginners

Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your site and see how much each visit costs. PPC can be used to […]


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