29 Inspiring Content Quotes to Motivate You

Image source: Rainer Stropek
Image source: Rainer Stropek

‘Content is king’ is a much-overused and not entirely inspiring phrase designed to instil fear into the most productive of marketers. Skip a blog post and all is lost!

Whether you write fiction or website copy, we all have off-days writing content, and sometimes need a bit of motivation. These 29 writers and business people have a few tips and pearls of wisdom to offer, so if you’re lacking motivation today, see if they can inspire you.

  1. “Quality means doing it right when no one is looking” – Henry Ford
  2. “Without strategy, content is just stuff, and the world has enough stuff” – Arjun Basu
  3. “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product” – David Ogilvy
  4. It’s not what you sell it’s what you stand for” – @SproutContent
  5. “The buyer journey is nothing more than a series of questions that must be answered” – Analyst Firm IDC
  6. “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler
  7. “Content is king, but distribution is queen. And she wears the pants” – Jonathan Perelman, Buzzfeed
  8. “Content is anything that adds value to the reader’s life” – Avinash Kaushik, Google
  9. “Content marketing is a commitment, not a campaign” – Jon Buscall, Head of Jontus Media
  10. “These days, people want to learn before they buy, be educated instead of pitched” – Brian Clark
  11. “Great content is the best sales tool in the world” –  Marcus Sheridan
  12. “Publish everywhere” – Robert Simon, Four Seasons Hotels
  13. “Great marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them” – April Dunford
  14. “When creating content, be the best answer on the internet” – Andy Crestodina, Co-Founder of Orbit Media
  15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client” – David Ogilvy
  16. “Content is the reason search began in the first place” – Lee Odden
  17. “Average conversion rates are meaningless. Switzerland on average is flat” – Chris Goward
  18. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling” – Demian Farnworth, Copyblogger
  19. “Either write something worth reading or do something worth writing about” – Benjamin Franklin
  20. “Good content is not storytelling. It’s telling your story well” – Ann Handley, MarketingProfs
  21. “Learn to love the data and, for heaven’s sake, write well” – Ian Lurie
  22. “Commit to a niche; try to stop being everything to everyone” – Andrew Davis, Brandscaping
  23. “If great content is the hero, then banners are the villain” – Michael Brenner, Head of Strategy at NewsCred
  24. “All companies would be better off if they stopped trying to be amazing, and just focused on being useful” Jay Baer
  25. “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important” ­– Jon Ball, Page One Power
  26. “It is perfectly okay to write garbage ­– as long as you edit brilliantly” ­– CJ Cherryh
  27. “Less is more” ­– Andrea del Sarto
  28. “Anyone with an internet connection and an idea can develop an audience” – Kevin Spacey
  29. “If you’re not putting out relevant content in relevant places, you don’t exist” – Gary Vaynerchuk, CEO Vaynermedia

As an ROI obsessive, my own little mantra is “No content measurement = no results”. What’s yours? Tell us in the comments.

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Read more:

Nine Tips for Easy Regular Content Production

The Importance of Sustained Content Marketing