For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
This year, International Women’s Day was an exercise in schooling brands that post empty, shiny stuff on social without the goods to back it up. You see, International Women’s Day is not – despite what many people think – a celebration of how great women are, but an important rallying cry about the inequality women […]
Outside of your business plan and targets and forecasting, what do you want to achieve this year? As a small business owner, it’s so easy to forget the less hardnosed things we always wanted to achieve. Those vague aspirations like ‘giving back’ and ‘maybe taking a break from emails sometimes.’ I hope we can say […]
Once you’re an expert (don’t listen to that imposter syndrome) in your field of business, you can make nice money speaking about what you do. With so much happening online now, it’s actually easier than ever because organisers can accommodate more speakers per event. Decide your areas of expertise Your area of expertise sounds like […]
We’re all fighting for staff. Small businesses have lost money over the last year no matter what the sector, and between Covid and recruitment issues, just keeping the doors open has been tough. When I say it’s a worker’s market, I mean it. While the pandemic forced some people to find new jobs, it also […]
Showing the world that our business contains experts can be an important part of our brand building, whatever our sector. Using that expertise to generate content is great, but true thought leadership is something more than content creation. Something special. A spark. What is thought leadership? Thought leadership means having the knowledge and experience to […]
You’ve taken the plunge. You’re ready to answer to no one but yourself. And that means it’s time for your small business marketing plan. There’s an awful lot of thinking required for puzzling out how to start working for yourself, but one place to start is with your offering. What is it your business is […]
As the world turns towards using greener products in an attempt to become more environmentally friendly, it makes sense that a new advertising model is becoming more and more evident: Green Marketing. The term surrounds the ethos of brands having a positive environmental and social impact, with many consumers choosing to use these types of […]
What can you do to significantly improve your business plan, subsequently increasing your chances of securing any required finance? Over the years I’ve written a lot of business plans and to date, have a 100% success rate in obtaining finance for my clients. I say this not to impress you, but to offer some assurance […]
Onboarding new employees during a pandemic has been a task. Not a bad one to have, if your business has been doing well enough to be actively recruiting, but a challenge nonetheless. New starters can feel isolated, and it’s harder to pick up company norms, in-jokes and even names when you’re not physically together every […]
All businesses – no matter the size, offering or preparedness – are at risk of being affected by an unfortunate, and sometimes costly, event. The risks are different for every business and could include things like injury, theft or property damage. But this is where business insurance comes in. Business insurance covers you against the […]