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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

  • Responsive versus dedicated mobile websites Mobile optimised websites

    Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on …

  • purpose-of-a-websiteWhat is the purpose of a website for a business?

    Your business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of …

  • 10 top tips for increasing website conversion10 top tips for increasing your website conversion rates

    When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve …

  • Affordable e-commerce solutions for small businesses

    If you’re getting into e-commerce for the first time, you probably have a fairly limited budget. Fortunately there is a fairly wide range of free or low-cost e-commerce solutions available, including website templates, tools and software, which will enable you to set up an online …

  • What are the benefits of an online store for businesses?

    Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits: Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s important to recognise that making …

  • E-commerce – is it safer, more secure and more efficient than ever?

    If you have, or are planning, an e-commerce store, it is vital to make sure that customer data is secure and that you have systems in place to prevent fraud and scams. The ‘padlock’ symbol emphasizes that sensitive information is protected, and it’s a good …

  • What is e-commerce?

    Put simply, e-commerce is a way of doing business over the internet. It can be used to sell products – both physical and digital – and some services, and it can be used by every size of organisation from a sole trader to a multi-national …

  • Five ways to make your online store grow

    There are several ways to increase your online sales. Here are some of the most effective. Make your customers feel special The best way to improve customer retention is to make sure that people who visit your site feel special. Get visitors to sign-up for …

  • Eight tips to take into account when building an e-commerce website

    1) Plan your site carefully Planning is probably the most important thing in the whole process of setting up an online shopping site, so take time to think it through. Decide how you want the site to work and what the navigation and structure should …

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