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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online shopping is a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


The Rise of Social Shopping

An Instagram survey of 21,000 regular users aged 13 to 64 found that 87% of people had taken action after seeing a product on the platform – clicking through to buy or doing research elsewhere. Considering that Instagram says its 400 million active users spend 53 minutes a day scrolling through their feeds, that’s a […]


Why You Need to Focus on Product Images

Simple answer, as it often is: Google. Your website product images have always been an SEO factor – user experience, relevance to search, size, structure in the page, accessibility…the list goes on. But there’s a whispered 2019 Google algorithm change you should know about. Visual search is very much here. Google algorithm change for images […]


How to Maximise The Customer Lifecycle

For most businesses, the sale is the end game. Get that sale! We put all our energy and money into getting someone to buy, then we drop ’em. Switching our view from ‘sale’ to ‘customer lifecycle’ takes us into the long game. By extending the period of attention we give each customer, we can find […]


How to Use FOMO for Marketing Success

Marketing and psychology are intrinsically linked. We need to know how prospects are going to react to certain stimuli to maximise our chances of a sale. For those of us with a passing interest in marketing psychology and language, you may have heard the term “FOMO”. It was only added to the Oxford English Dictionary […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


Is This The End Of High Street Shopping As We Know It?

The announcement in October 2018 of major losses and proposed significant reduction in the number of stores by Debenhams is a huge blow to high street retailing. The terrible news follows the recent administration of House of Fraser which has subsequently been purchased by the Sports Direct Group. The closure of these two high street […]


3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


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