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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


Is This The End Of High Street Shopping As We Know It?

The announcement in October 2018 of major losses and proposed significant reduction in the number of stores by Debenhams is a huge blow to high street retailing. The terrible news follows the recent administration of House of Fraser which has subsequently been purchased by the Sports Direct Group. The closure of these two high street […]


3 Social Media Tools You May Not Have Heard Of

Maintaining a strong social media presence is essential for most kinds of business, making social media management tools indispensable. The big names like Buffer and Hootsuite deservedly catch a lot of the limelight but there are a lot of valuable apps lurking just below the surface. In this article, we’ll look at three lesser-known social […]


How to Successfully Look After Your Ecommerce Customers

The January 2018 edition of the UK Customer Satisfaction Index said that retail businesses who consistently achieve higher levels of customer satisfaction benefit from stronger turnover growth, profit and employee productivity. Customer service matters, particularly when it comes to small and medium sized retailers. The one thing that has always been so appealing about smaller […]


An Introduction to Comparison Shopping Services On Google

Today I’m going to show you a great ‘quick-win’ you can implement quickly if you work for a retail company. In an ever-growing competitive market, you need to make savings where you can and have the most efficient advertising possible. A way of ‘killing 2 birds with 1 stone’ is saving money through Comparison Shopping […]


Using Digital Wallets to Increase Sales

A ‘digital wallet’ (sometimes called e-wallet) stores a person’s contact details, payment card/bank account information, and sometimes a balance of money. The information can be used to pay for goods or services and is accessed via set of login details (usually a pin code or username/password). You’ve most likely heard of PayPal, which is one of […]


11 Awesome Email Marketing Best Practices

Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]


How Good Product Photography Can Reduce Customer Returns

Online shopping now accounts for 17.4% of all retail sales, a figure that has been growing every year. This is excellent news for ecommerce retailers, but this growing number of sales does create a problem – it also means an increase in returns. Returns are a heavy burden for retailers where they often bump up […]


7 Essential Tips to Maximise Marketing Email Deliverability

I’m going to break some bad news to you, so make sure you’re sitting down. Not all of your marketing emails make it to their end recipients. Unfortunately there are no absolutes in email deliverability. Whether you’re sending bulk email marketing materials or a direct message to a customer, sometimes emails hide in spam folders […]


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