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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

  • Six characteristics of a winning product description ModCloth.com product description

    We’ve all been there. You’re doing a bit of online shopping, you find the perfect pair of jeans and you want to know more. But when you click ‘learn more’ … nothing. There are no details about the material, no sizing information and no reviews …

  • Image of shopping trolleyThree proven ways to tempt people back to buy from your website

    You can do everything right on your website, yet people will still put things in their shopping basket and then disappear. In fact, on average, around 68% of online shopping baskets are abandoned before users check out. You wouldn’t walk into a supermarket, fill up …

  • Image of newsletterIgnore the rumours – email marketing is here to stay so embrace it

    Rumours that email marketing is dead are everywhere but it just isn’t true. Most people spend a good portion of their day sending and receiving emails (I know I do) so there’s plenty of potential… the difficulty is managing to stand out from the crowd. …

  • Mobile optimised websitesResponsive versus dedicated mobile websites

    Before I get into the details of the different types of mobile websites, the first question to ask is whether or not you need to consider mobile traffic to your website at all. On the whole the answer is ‘yes’, but to what extent depends on …

  • purpose-of-a-websiteWhat is the purpose of a website for a business?

    Your business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of …

  • 10 top tips for increasing website conversion10 top tips for increasing your website conversion rates

    When you have a website, the main goal is to motivate the website user to take an action of some sort – this could be to sign up to your newsletter, to buy a product, to simply contact you or perhaps download an ebook you’ve …

  • Affordable e-commerce solutions for small businesses

    If you’re getting into e-commerce for the first time, you probably have a fairly limited budget. Fortunately there is a fairly wide range of free or low-cost e-commerce solutions available, including website templates, tools and software, which will enable you to set up an online …

  • What are the benefits of an online store for businesses?

    Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits: Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s important to recognise that making …

  • E-commerce – is it safer, more secure and more efficient than ever?

    If you have, or are planning, an e-commerce store, it is vital to make sure that customer data is secure and that you have systems in place to prevent fraud and scams. The ‘padlock’ symbol emphasizes that sensitive information is protected, and it’s a good …

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