Contact Us

×

E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

What Are the Benefits of an Online Store for Businesses?

Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits. Read our list of 10 reasons why an online shop could be great for your business. Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s […]


7 Top Tips: What to Include on Your Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


Be Proud to Own a Small Business and Shout About It!

I am a big advocate of small businesses, they are the backbone of the UK’s economy. At the start of 2015 they accounted for a massive 99.3% of all private sector businesses (source: Dept for Business Innovation & Skills). There are so many positives to owning a small business, but it can be easy for owners to get intimidated […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Five Steps To Creating A Rock Solid Guarantee

In my previous article ‘Does Your Business Have An Invisible Guarantee‘ you discovered the merits of introducing or improving your guarantee. Overall this has the benefit of reducing the risk to the buyer and elevating your business in the buyer’s eyes as a more premier supplier in the market. There are many myths surrounding guarantees […]


Does Your Business Have An Invisible Guarantee?

I am often asked by entrepreneurs how they can make their product or service more attractive in their marketing. There are of course numerous ways to achieve this such as changing the design of the page or advert. One of the most often overlooked areas in marketing to make a product or service or attractive […]


How To Use Joint Ventures To Create Massive Strategic And Business Growth

If you’re serious about growing your business, then you should consider the power of using joint ventures. Joint ventures can add another dimension to your business. They can significantly increase your strategic position in the market, increase a prospect’s perception of your business and reduce your advertising and marketing costs. They can also lead to […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


Generate More Leads From Social Media with the eCommerce ‘Holy Trinity’

We’ve already discussed a little about building communities through social media, some different methods to generate content, and how to cater to your audience’s needs. But what about generating viable leads from your social media pages? How do you take those comments and likes and turn them into sales? In truth, it’s rare for social […]


Boost Your Business with Upselling

Every sale is good news but there’s so much more to be had! Seemingly tiny amounts can make the difference between a good year and a bad one. I’d love to know how much Primark makes out of those £1 face packs and tote bags they flog along their till queues. Billions probably. Online, it’s […]


1 - 10 of 45 results