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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

Small Business Challenges At Christmas And How To Survive Them – Pt 1

Christmas is a busy time for us all. For some businesses, this is peak trading time, for others, it’s their quietest period. These opposing scenarios present different challenges. In this series of articles you’ll discover simple ways to survive and thrive whilst your competition may remain in chaos. Let’s first consider the business with a […]


Boosting Business With Interactive Video Displays

“I know all about this” I hear you cry. “Everything has a touch screen now, I don’t need to read this.” But You’re wrong. If you have a shop window you do need to read this. I want to tell you how and why you may want to invest in the biggest interactive touch screen […]


7 Strategies To Help You Prepare For Black Friday

Roll back the clock a good fifty years and it’s likely that the term “Black Friday” would have been associated with the American stock market crash in 1869.  However, since the 1960’s, in America, it has marked the unofficial start of the holiday shopping season. Black Friday falls the day after the American Thanksgiving national […]


How An Online Store Benefits Your Business

An online store has several benefits, whether you use it to sell products alongside your conventional business or as a standalone e-commerce venture. Read our list of 10 reasons why an online shop could be great for your business. Reduced overheads – in general, an online store costs less to set up and run than a […]


How To Sell More To Your Existing Customers – Part Two

In the first part of this article the focus was on developing your product range and in particular your next generation products. The example provided was the iphone where Apple apply a “tick, tock” approach, providing small incremental changes every year. These are sufficient to please enough customers to upgrade their existing handsets, however they […]


7 Top Tips: What to Include on Your Website

Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]


Be Proud to Own a Small Business and Shout About It!

I am a big advocate of small businesses, they are the backbone of the UK’s economy. At the start of 2015 they accounted for a massive 99.3% of all private sector businesses (source: Dept for Business Innovation & Skills). There are so many positives to owning a small business, but it can be easy for owners to get intimidated […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Five Steps To Creating A Rock Solid Guarantee

In my previous article ‘Does Your Business Have An Invisible Guarantee‘ you discovered the merits of introducing or improving your guarantee. Overall this has the benefit of reducing the risk to the buyer and elevating your business in the buyer’s eyes as a more premier supplier in the market. There are many myths surrounding guarantees […]


Does Your Business Have An Invisible Guarantee?

I am often asked by entrepreneurs how they can make their product or service more attractive in their marketing. There are of course numerous ways to achieve this such as changing the design of the page or advert. One of the most often overlooked areas in marketing to make a product or service or attractive […]


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