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E-commerce

Did you know that, according the Office for National Statistics, 72% of adults in the UK bought goods and services via the internet last year? That number is rising, and enabling your customers to buy from you online through your website is an excellent way to boost sales and get people talking about your products. Products can be shared online, reviewed and bought in a matter of clicks, giving your users a streamlined and convenient way to access your services.

Ten Tips To Help Set Your Business Up For Success In 2021

Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]


7 Strategies To Help You Prepare For A Covid-19 Black Friday

With Covid-19 continuing to sweep through the country, and the focus shifting once again towards lockdown, it would be easy to miss the opportunities presented to most businesses at this time.  Covid-19 has changed so many aspects of our lives. The enforced lockdown in early 2020 changed many people’s buying habits. No longer could we […]


The Latest Updates to Instagram Shops

Earlier this year Facebook, the owner of Instagram, announced changes it was making in line with the outbreak of Coronavirus. Facebook’s plan had always been to deploy a new way of shopping – both through Facebook and Instagram shops. But with the onset of COVID-19, they launched several months early to enable shoppers to buy […]


Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


The Pros and Cons of Conversational Commerce

Conversational commerce is a relatively new name for what is, in simple terms, interactive sales and support via a live customer chat system. Instant messaging and apps allow companies to communicate effectively with users, connecting consumers and businesses online. This style of commerce, or sales, is gaining in popularity as consumers’ needs grow. People browse […]


What is Conversational Commerce and Why Is It Important?

A number of online marketing trends have come and gone over the years, but there’s a recent trend that we feel is here to stay: live, branded chat support. Live chat boxes that allow people to message a business directly and in real time are quickly becoming the norm online – especially on e-commerce sites. […]


Digital Marketing Trends in 2020

Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]


Advice for Amazon and eBay Sellers During Coronavirus

Now I’m working from home like so many people, I’m spending hours a day sat next to my husband, who runs the Amazon and eBay accounts for a small business. For Amazon and eBay sellers during coronavirus, the world has changed overnight. So, Husband is having to think on his feet and put 10 years […]


10 Places to Use Customer Reviews in Your Marketing

Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


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