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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.


How To Improve Your Email Marketing Open & Click Through Rates

When you email your customer databases, your optimum result is likely to be a 100% open and click-through rate. You want every person you email to open the email, and then click through to your website – of course you do! This would show you that your email marketing content is doing the best possible job […]


How to Make the Most of SMS Marketing

When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]


How to Conduct Low-Budget Market Research

Market research can be so expensive and so time-consuming that we end up not doing any. We rely on our instinct and knowledge of our customers, rather than get real feedback from our target audience. The instinct stuff is powerful, don’t get me wrong. But sometimes, we need a larger volume of unbiased response to […]


How to Prepare Your Small Business for the AI Revolution

Have you heard of Artificial Intelligence (AI for short)? It may conjure up images of science-fiction movies and robots, but chances are that you’re using AI every day without even realising. The concept of AI isn’t new but many of us still don’t really understand what AI is, or how it even works. Let alone […]


How to Create Engaging Social Media Posts

Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]


How to Write a Product Proposition

You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]


How to Survey Customer Groups

Sometimes there are questions we can’t answer from our website analytics or sales data – questions that affect our bottom line, like why a product has a 40% return rate. You need feedback. You need it fast. You need it specific. You need it EASY. I’ve got you.  Why you should survey customer groups Even […]


Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


How to Evolve Your Business Tone of Voice

Often, a business will start out using one tone of voice, and then realise a few years down the line, ‘This isn’t really us anymore.’ We have to accept that it’s OK to evolve your business tone of voice. In fact, as the world changes – we have no choice. By asking ourselves some very […]


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