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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How To Achieve Your Marketing Goals When You’re A One-Person Show

Assuming sole responsibility for the marketing of a business – especially your own business – can be daunting. Not only is there the planning, strategy and spend to think about, but there’s also the implementation – and of course measurement – of your marketing campaigns. Once started, some people become overwhelmed by the workload and […]


5 Ways to Maximise Your Social Media Schedule

Soup Up Your Social Media Schedule It’s most likely you already use social media to promote your business but you may not be seeing the results you want, or it might be taking a lot of time out of your own schedule in order to keep on top of the endless stream of interactions. Maximising […]


How to Make a GIF on Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


6 Tools to Support Collaborative Working

Collaborative Co-working Collaborative working may be a new term you’ve not encountered before. Or it may be a phrase you’ve heard but you’re not entirely sure what it actually means. But in essence collaborative working typically means all parties working on a shared project can work separately, and even remotely, and still have access to […]


3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


How to Embrace No-click Search Results

Google does not willingly share too many of its own search metrics but a data survey by Jumpshot with analysis from Rand Fishkin of Sparktoro (SEO legend) revealed a thing or two. In the first quarter of 2019, Google in the US had more than 150 billion searches, the majority of which were solved without […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


How to Plan a Social PR campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


How to Add Your Business Listing to Yell.com in 2 Minutes

Watch this video to find out how to add your business listing to Yell.com for free, and in less than 2 minutes! How to list your business on Yell.com Hi I’m Richard, product manager at Yell. I’m going to show you how quick and easy it is to get your business listed for free on Yell.com, […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


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