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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Create a Sustainable Workplace

With the country coming out of COVID-19 lockdown, now is the time to implement whatever office changes we’ve been mulling over – time to make our workplaces work for us. A sustainable workplace has maybe seemed a bit too much effort previously. You try to sort the recycling and you worry over how many plastic […]


How to Create and Add a Zoom Virtual Background

The use of online communication tools has sky-rocketed over the past 3 months. As a result, Zoom, which can be used for one-to-one and one-to-many video meetings, conferences and webinars, has become particularly popular.  Using online video can however have its drawbacks as not everyone has the perfect room or location in their house to display […]


How to Test Your Website Usability

Website UX is about making your website as easy and pleasant as possible for your user. A website designer is going to make a very good start on that but it’s impossible to get perfect on the first pass. We can work with generally accepted website usability guidelines but your users are different from other […]


How To Communicate With Your Email Database During COVID-19 

If anything could make us all remember the true value of staying in touch, a deadly virus forcing many of us to remain in our homes for weeks on end could.  Since the outbreak of COVID-19 we’ve found ourselves video-chatting to people more regularly than we’d ever normally speak to them, and not just for something to do; we’ve suddenly become very aware of […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


How to Create Images for Your Business With Canva

Working out how to create images for your business is the bane of any low-budget marketing team. If you’re creating content for your small business, often you can look at it and think – meh, this needs some colour. My top recommendation, after a good few years of use, is forever Canva. What’s Canva? It’s […]


How to Manage a Team of Remote Workers: 11 #WFH Tips

Even under normal circumstances, being a manager can be challenging. However, the sudden transition to working from home – during a pandemic no less – is proving difficult for those up and down the chain of command. When you’ve got a whole team of workers to worry about – along with their quality of work, […]


3 Ways to Take a Manual Trade or Training Business Online

Staying safe is understandably of utmost importance during the COVID-19 coronavirus outbreak, and social distancing is an important civic duty to keep ourselves and others safe. This means that many of us (both business owners and salaried employees) are resigned to working remotely from home, often with needy kids and pets in tow. However, the […]


How to Write Your Own Web Project Brief

Getting a brief for website work is a luxury as rare as a beautiful white peacock. Often the person requiring your skills has a jumbled idea of the outcome they want, but not the process for getting there. And that’s OK, because we can brief ourselves. We actually have all the knowledge the official briefer […]


How to Bring Your Chatbots to Life

Most people know when they’re talking to a chatbot now, but in some ways it’s actually better to underline that fact. It lets the user off the hook with more complex social rules, which helps them get to the information they need more efficiently. That said, there are quite a few conversational rules your chatbots […]


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