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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Choose Your Brand Colour Palette

Colours are so emotional that it’s hard to see clearly when you’re at the stage of choosing your brand colour palette. And it’s important that you do, because it’s a science before it’s an art. We have to employ research and psychology, and only then let our own taste come into it. You want to […]


How to Ramp Up Social Media for Your Business

Most of us start out ‘doing social’ – not much thinking about what that means or what we’re trying to achieve. It seems like something we just have to do because everyone else is. But there comes a time in every business’s growth that the public profile has to step it up. Social media is […]


How to Make a Remote Team Work for Everyone

Remote team working is brilliant for roles that require deep work, especially creatives who have to physically produce something. One of the struggles, however, is keeping everyone happy. When we’re not next to each other, the easy-breezy, natural team building is gone. We have to actively get that back somehow, or new starters and junior […]


6 Ways to Grow Your Small Business Instagram

When you manage a small business, you can find yourself staring at your Instagram with a totally blank mind. It makes it tempting to give up. Why are you having to do a full-time job on top of running your actual business? I’ve got some easy and quick ways to help you get the growth […]


Ok Google, How Do I Optimise My Website for Voice Searches?

Google, Siri, Alexa. All are well-known voice search devices that have gained popularity in recent years. But that doesn’t mean that all websites are optimised for voice searches. In 2013 Google launched the Hummingbird update, which changed the way searches worked. The focus shifted to semantic searches that improved accuracy by understanding the contextual meaning […]


How to Evolve Your Logo Without a Redesign

Changing a brand’s logo is a drastic decision. If you’ve built up years of recognition in your sector with a logo, even if you now hate it, it’s a huge leap to change things now. However, evolving your logo is something you should consider when things get stale, but it demands a light hand unless […]


How to Get a Speaking Gig

Once you’re an expert (don’t listen to that imposter syndrome) in your field of business, you can make nice money speaking about what you do. With so much happening online now, it’s actually easier than ever because organisers can accommodate more speakers per event. Decide your areas of expertise Your area of expertise sounds like […]


How to Retain Staff in a Worker’s Market

We’re all fighting for staff. Small businesses have lost money over the last year no matter what the sector, and between Covid and recruitment issues, just keeping the doors open has been tough. When I say it’s a worker’s market, I mean it. While the pandemic forced some people to find new jobs, it also […]


How to Promote Your Business Online

Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]


How to Write a Tagline for Your Business

A tagline or slogan is like a written logo. Taste the rainbow. Beanz Meanz Heinz. Never knowingly undersold. It’s a bit of shorthand for your brand that tells the world the character of your business. Your essence, your promise, your special sauce. It shouldn’t be too literal and it must invoke a feeling. The most […]


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