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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How To Fund A Van For Your Business

There are ways of financing pretty much anything you need to run your business these days – the difficulty is in knowing what the funding options are, and deciding on the best one for your business. The same applies if you need a new van. One option, of course, is to buy the van outright. […]


How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


How To Keep Your Staff Busy When Business Is Slow – Part 2

In the first part of this article, the focus was primarily on marketing.  Marketing is the engine that drives a business. Whilst there may be numerous reasons why a slow down in sales has occurred, it is important to review your marketing strategies and tactics, measuring their efficiency and effectiveness whenever possible. Most industries are […]


How To Keep Your Staff Busy When Business Is Slow – Part 1

There may be a time in your business when sales are slow. For many, this can be during the holiday season, but whenever it happens,  it can be a time when concern, frustration, tension can creep in. A good manager/owner will use the time wisely. The slow down could be a hiccup in the year, […]


How to Optimise Your Google My Business Listing

Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]


How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


Should I Talk In My Business Video?

When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to.  I want to look at whether it is a good […]


How to Write Interesting Content About a Boring Topic

As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]


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