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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing.  However, simply providing the option to leave reviews won’t mean […]


Should You Weatherproof Your Business?

The recent adverse weather conditions hit some UK businesses hard. Lost revenues were experienced by many through lost customer focus, difficult trading conditions, staff shortages, and the inability to collect/deliver products. With climate change continuing to dominate headlines and the expectation of further “freak” weather conditions, should business owners seriously consider how to weatherproof their […]


How to Name Your Business

To name your business these days, you have to spend hours trawling through domain names, social media handles and thesauruses. Because everything is TAKEN. Nearly. There are still some gems to be dug up if you’re smart – but finding the brand name you’ll have to live with for years ain’t easy.   5 steps […]


3 Competitor Analysis Tools to Keep You Ahead

Minding your own business is no good when your competitors are constantly trying to outshine you. To keep ahead of the pack, you need to be constantly stalking the competition for ideas, warnings and clues to their next move. These are three competitor analysis tools I’ve found useful recently. 1. Moat.com This website is like […]


How to Improve Your Site’s Time-on-page Stats

The longer people spend on your website, the better. If you’re seeing lower time-on-page stats in your analytics than you’d like, you need to start getting a bit more jazzy. There are some really simple and wonderfully engaging bits of content you can include on your pages to get that dwell time up – with […]


Permission Marketing – the Evolution of Content

Content marketing isn’t a new kid in town by a long way – but have you heard about its cool daughter? Permission marketing is a new way of thinking about content in an era of GDPR and inboxes full of junky email no one wants. Hopefully, the difference is that your audience only receives content […]


How to Research Keywords Like a Human

I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]



How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


How To Boost Facebook Engagement With A Facebook Group

Do you have a Facebook Page with a reasonable number of likes but dwindling organic reach / engagement? Facebook made it clear that the last algorithm update centered around ‘engagement’, which means that posts generating good conversation between people will show higher in the News Feed (if you haven’t read about it yet, check out […]


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