• Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Set Up a Google Analytics Dashboard for Content

The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]


How To Make A GIF For Your Business’s Social Media

In another recent post, I discussed the benefits of trying out alternative video formats for social media, and GIFs were one of the options touched upon. So what is a GIF – and how do you make one? What is a GIF? GIF stands for Graphics Interchange Format. GIFs are basically very short, rich bursts […]


How to Make the Most of Your Yell.com Listing – For Free!

If you’re looking for some free exposure online, claiming your free listing on Yell.com is a great place to start. In fact, setting up free listings on a number of platforms like Google My Business and TripAdvisor all helps search engines get a good picture of your business, and can help you appear more consistently […]


How to Write a Brand Guide for Customer Service Teams

You’ve got your big brand style guide (you have, right?) but for the people who are on the front line all-day-every-day, you need to create something far more concise. Your brand guide for customer service should be easily referenced while someone is talking to a customer – nothing fancy, nothing pretentious and nothing too verbose. […]


The Newbie’s Guide to Using Instagram for Business

Instagram is one of the big players in the social media stakes, but has a bit of a reputation as being trendy, superficial – even a bit shallow. The truth is anything but. 80% of Instagram users follow a business on the platform, and B2Bs can totally kill it on Instagram too! Yes, it’s the […]


How to Write an Engaging Business Blog – 6 Tips

Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]


10 Ways To Encourage Customers To Promote Your Business

User-generated or third party photos, videos, reviews and other social media content related to your business can be both a gift and a threat. On the one hand, your customers are creating content for you – great right? On the other hand, you don’t have full control over that content – so how can you […]


How To Improve Your Business Cashflow

Cash flow management is a crucial part of running a business. Keeping track of your outgoings and income can help you understand your business’s cash flow pattern, and identify potential gaps early on. In this case, maintaining healthy cash flow levels comes down to a simple rule: reduce your expenses or increase the money coming […]


How to Write the Best Homepage Heading Ever

This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down such a vast concept in such a small number of words. How can you sum up 20 website […]


How to Write Your Social Media Rule Book

Social media is all about freedom of expression, sharing ideas and debating controversial topics. Is that all ruined if we start trying to establish rules? If you’re a business, the idea of unbridled freedom and controversy should terrify you. So, while using social platforms is a vital part of your brand strategy, having a social […]


1 - 10 of 142 results