Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.
Good work doesn’t happen without good feedback. Whatever the level of creative working on a project, they need an outside view to bounce their idea off. Now, sometimes the only feedback required is, ‘This is great.’ Too often, we feel we have to find SOMETHING to criticise if asked for our opinion. So, what’s the […]
When you’re a small business owner, YOU are a big part of your brand. The business is shaped by your personality, values and priorities, so looking after your personal profile is important. I can’t – and won’t, I just won’t! – tell you how to build the mystique of Elon Musk, whose profile has made […]
Is this the year you get that killer marketing video for your business? I’ve broken the process down into five simple steps to plan, script and design an animated video that will have you booking a yacht for Cannes 2023, such will be your excitement. Nail the messages and their order, then the rest is […]
Every industry has its own array of awards. The North-East Humberside Contact Centre Awards. The Innovation in Plant Machinery Hire Awards. It’s all quite silly. Silly – and a money-spinning marketing ploy of course. But it’s an ecosystem. You pay the entry fee and perhaps buy a table at the ceremony, and you might get […]
Blind and visually impaired people use alternative text (alt text) to understand images, charts and other visual content displayed online. Alt text is a brief description of an image that’s read aloud by screenreader software. It’s important to write alt text that describes the content of the image, and to place it in the HTML […]
If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]
Most small businesses will find it tough to identify areas where they can tighten up the budget, because we’re not playing with the casual millions that big corps are. But we can do it. Finding waste, improving targeting, working on efficiency and marketing more to our existing customers are four places to start. 1. Identify […]
There’s a reason silly tone of voice workshops with games and Post-its exist. You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]
If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]
Although it may seem like every business created a podcast during the COVID-19 lockdown, they are still surprisingly rare. Podcasts that continued past the first few episodes are even rarer! There are only around 2 million podcasts worldwide and it’s estimated only half of those are still active. Considering there are over 200 million companies worldwide, you’ll […]