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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How To Make The Most Of Your Video As A Craftsman

Wow. How sexist is that title? It really is. This isn’t a joke. I’ve used the term craftsman for a specific reason but even I think it isn’t a very good reason. In my defence, I’m not to blame. I’m just fitting in with the expectations of most of my readers and that is the […]


How to Write a Powerful Business Case Study

So, what is a case study and why do you need one? A case study is an excellent way to demonstrate a business product or service and its benefits, in particular, how it worked for one of your clients. Think of it as a longer, more detailed testimonial. Case studies can be used to convince, […]


How to Reuse One Piece of Content 5 Ways

I grew up in content marketing on zero budget. If I wanted to do something cool, I had to find a way to do it myself, for free. (I know I’m making myself sound like a poor, forlorn marketing orphan but I sure felt like one at the time.) So I’m a great advocate for […]


How To Change Your Facebook Page Template

Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – Good […]


How To Write On Demand, For Non-Writers

You’re not a writer. You never claimed to be. And yet someone has just asked you – YOU! – to write a blog post or company update because you made the mistake of not looking busy enough when the boss came in the door. She jangled out some vague instructions, handed you a napkin with […]


How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]


How to Split Your Search Marketing Budget Between PPC And SEO

Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]


How To Write Stand-Out Copy In A World Where Everyone’s A Writer

Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]


How To Fund A Van For Your Business

There are ways of financing pretty much anything you need to run your business these days – the difficulty is in knowing what the funding options are, and deciding on the best one for your business. The same applies if you need a new van. One option, of course, is to buy the van outright. […]


How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


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