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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


How to Measure Your Brand’s Success

Your brand is beautiful. You know investing money in it makes sense, to grow awareness and support other areas of the marketing strategy. You’ll feel when it’s working and when it’s not because you know your brand inside out. But dude, we HAVE to measure our results. Number one: it helps us make decisions in […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


8 Social Media Ideas to Rejuvenate Your Online Presence

When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]


How to Run Customer Service Tone of Voice Training

Our customer service teams are the front line for our businesses. They’re often the first (and nearly always the most important) influence on how our customers view us. How they talk is how our brand talks. This means our tone of voice must be influenced by them, but they also need to be aware of […]


How To Write A Social Media Strategy

A social media strategy is an essential component of an organisation’s marketing, regardless of how instrumental a part of the marketing mix social media is for them. Having a strategy in place – however basic – provides a simple manual to fall back on for when you or your team have questions regarding content, tone, […]


How to Refresh Old Blog Posts with SEO in Mind

We all want our blog posts to achieve the maximum possible exposure for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf life. Today, we’re […]


6-Step Marketing Strategy for Beginners

There’s far more to marketing than crafting whizz-bang websites and funky flyers. Crafting persuasive materials is important, don’t get me wrong. But savvy marketers follow well-thought-out creative methodologies designed to achieve marketing success – helping them to reach the right people, in the right places, and get the best possible return on their investment. Today, […]


A Simple Quick-Start Guide to Google My Business

If you haven’t claimed your company’s Google My Business listing yet, you’re definitely missing out. Registering and optimising your place on Google My Business (GMB) is a crucial step towards increased brand awareness and local search visibility. But what exactly is Google My Business? And why is it so essential to your online presence? What […]


How to Run a Customer Journey Design Sprint

Sprint is a concept often used in agile development teams to deliver projects in a continuous, iterative way. Each part of a big project is broken into sprints – a set block of time in which all planning, development, testing and review happens. I’ve used this approach for optimising a customer journey design within a […]


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