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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Set Up a Twitter Account for Your Business

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


The Art Of Persuasion: Five Strategies To Make Your Web Content Convert

When it comes to web content, “engaging” is an overused descriptor. For content to be “engaging” is surely a necessity, a given, if you want people to read it at all? To make your web content easy and enjoyable to read – that’s non-negotiable. “Persuasive” is an adjective seen a little less in conjunction with […]


How to Use Your Colleagues for Expert Content

There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]


How To Write A Cash Flow Forecast For A Start Up Business

In a recent article you discovered how to write a profit and loss forecast for a start up business. Any finance house or bank looking at a lending proposition, cannot make a decision to support a funding request based upon this document alone. The profit and loss forecast will support the story within the business […]


How To Achieve Your Marketing Goals When You’re A One-Person Show

Assuming sole responsibility for the marketing of a business – especially your own business – can be daunting. Not only is there the planning, strategy and spend to think about, but there’s also the implementation – and of course measurement – of your marketing campaigns. Once started, some people become overwhelmed by the workload and […]


5 Ways to Maximise Your Social Media Schedule

Soup Up Your Social Media Schedule It’s most likely you already use social media to promote your business but you may not be seeing the results you want, or it might be taking a lot of time out of your own schedule in order to keep on top of the endless stream of interactions. Maximising […]


How To Write A Profit And Loss Forecast For Your Start-up Business

So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]


How to Make a GIF on Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


6 Tools to Support Collaborative Working

Collaborative Co-working Collaborative working may be a new term you’ve not encountered before. Or it may be a phrase you’ve heard but you’re not entirely sure what it actually means. But in essence collaborative working typically means all parties working on a shared project can work separately, and even remotely, and still have access to […]


3 Ways to Adapt Your Marketing in a Changing Digital World

Ever feel like you’re floundering in the digital seas? Like you’re just treading water when other businesses are thriving online? If you feel like a fish out of water with everything digital, we’ve got 3 essential beginner strategies to help you start to make waves on the web. Consumers are Evolving! But before we look […]


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