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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Use Cognitive Biases in Marketing

I’m a big fan of cognitive biases – how most humans subconsciously make the same assumptions and errors of judgement. They’re little warnings to check yourself and try to avoid the herd mentality we all imagine we don’t share. Mostly though, people don’t have the time or inclination to investigate cognitive biases. Which is good, […]


Refinancing Your Business: How To Use It To Your Benefit

Business finance comes in all shapes and sizes, and while this can make it a tricky area to navigate, you can also use it to your advantage. Refinancing involves either consolidating debts, or raising cash using the assets in your business. In this article, we’ll have a look at these two main areas of refinancing […]


How To Improve Your PPC Impression Share

Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]


How To Heal Customers’ Pain Points

Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]


What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing.  However, simply providing the option to leave reviews won’t mean […]


Should You Weatherproof Your Business?

The recent adverse weather conditions hit some UK businesses hard. Lost revenues were experienced by many through lost customer focus, difficult trading conditions, staff shortages, and the inability to collect/deliver products. With climate change continuing to dominate headlines and the expectation of further “freak” weather conditions, should business owners seriously consider how to weatherproof their […]


How to Name Your Business

To name your business these days, you have to spend hours trawling through domain names, social media handles and thesauruses. Because everything is TAKEN. Nearly. There are still some gems to be dug up if you’re smart – but finding the brand name you’ll have to live with for years ain’t easy. 5 steps to […]


3 Competitor Analysis Tools to Keep You Ahead

Minding your own business is no good when your competitors are constantly trying to outshine you. To keep ahead of the pack, you need to be constantly stalking the competition for ideas, warnings and clues to their next move. These are three competitor analysis tools I’ve found useful recently. 1. Moat.com This website is like […]


How to Improve Your Site’s Time-on-page Stats

The longer people spend on your website, the better. If you’re seeing lower time-on-page stats in your analytics than you’d like, you need to start getting a bit more jazzy. There are some really simple and wonderfully engaging bits of content you can include on your pages to get that dwell time up – with […]


Permission Marketing – the Evolution of Content

Content marketing isn’t a new kid in town by a long way – but have you heard about its cool daughter? Permission marketing is a new way of thinking about content in an era of GDPR and inboxes full of junky email no one wants. Hopefully, the difference is that your audience only receives content […]


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