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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Write Alt Text for Accessibility

Blind and visually impaired people use alternative text (alt text) to understand images, charts and other visual content displayed online. Alt text is a brief description of an image that’s read aloud by screenreader software. It’s important to write alt text that describes the content of the image, and to place it in the HTML […]


How to Use ChatGPT AI Chatbot for Business

If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]


How to Save Money on Marketing

Most small businesses will find it tough to identify areas where they can tighten up the budget, because we’re not playing with the casual millions that big corps are. But we can do it. Finding waste, improving targeting, working on efficiency and marketing more to our existing customers are four places to start. 1. Identify […]


How to Trick Yourself into Tone of Voice Decisions

There’s a reason silly tone of voice workshops with games and Post-its exist.  You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]


The Power of Content Repurposing

If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]


How To Start A Business Podcast

Although it may seem like every business created a podcast during the COVID-19 lockdown, they are still surprisingly rare. Podcasts that continued past the first few episodes are even rarer! There are only around 2 million podcasts worldwide and it’s estimated only half of those are still active. Considering there are over 200 million companies worldwide, you’ll […]


How to Choose Your Brand Colour Palette

Colours are so emotional that it’s hard to see clearly when you’re at the stage of choosing your brand colour palette. And it’s important that you do, because it’s a science before it’s an art. We have to employ research and psychology, and only then let our own taste come into it. You want to […]


How to Ramp Up Social Media for Your Business

Most of us start out ‘doing social’ – not much thinking about what that means or what we’re trying to achieve. It seems like something we just have to do because everyone else is. But there comes a time in every business’s growth that the public profile has to step it up. Social media is […]


How to Make a Remote Team Work for Everyone

Remote team working is brilliant for roles that require deep work, especially creatives who have to physically produce something. One of the struggles, however, is keeping everyone happy. When we’re not next to each other, the easy-breezy, natural team building is gone. We have to actively get that back somehow, or new starters and junior […]


6 Ways to Grow Your Small Business Instagram

When you manage a small business, you can find yourself staring at your Instagram with a totally blank mind. It makes it tempting to give up. Why are you having to do a full-time job on top of running your actual business? I’ve got some easy and quick ways to help you get the growth […]


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