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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Build an Email List from Scratch

Email marketing can help you stay in touch with customers, build trust and increase sales. But first, you need a list of people who are willing to read your emails. In this beginners guide to email list building, we look at how you can start an email list from scratch. Why Build an Email List? […]


6 Hot Tips For A Powerful PR Strategy

When was the last time you reviewed your PR strategy? Monitoring your public relations plan to ensure you’re getting the most out of it can make all the difference in receiving the most effective coverage of your business in the media. Implementing powerful PR tactics can help you to avert a disaster, keep calm in […]


How to Write a Marketing Strategy – FAST

I’m in the business of coming up with the reason a business is doing something AFTER they’ve already started doing it. It happens. Most companies are busy doing, so when the time comes that they suddenly need documentation of all that stuff (for a bank loan, an investor or even to sell the business), someone’s […]


How to Optimise Your Videos for YouTube Success

Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]


How to Answer Reviews

This is not about managing reviews; this is about the technical detail of how to write that reply. Because it matters an awful lot and so many businesses get it wrong. A review platform is not a good place for resolutions. It is a place for consumers to judge brands. When a customer leaves a bad review, […]


How to Create a Brand Style Guide

A piece of fruit with a bite taken out of it. A right-handed tick. Duck egg blue boxes tied with white ribbons. Sometimes a simple description can conjure up a brand’s image within your mind with easy recollection. Whether you’re starting a new business venture or you have many years under your belt, and whether […]


Seven Tips for Boosting Your Local SEO in 2021

Can customers easily find your business online? Local SEO helps your business to show up in local searches. But what is is, and what do you need to do? Read on for 7 tips to help make your business visible in local search results. What is Local SEO? SEO (Search Engine Optimisation) is the use […]


7 Tips to Keep Your Website Up to Date

Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]


How to Remotely Onboard New Employees

Onboarding new employees during a pandemic has been a task. Not a bad one to have, if your business has been doing well enough to be actively recruiting, but a challenge nonetheless. New starters can feel isolated, and it’s harder to pick up company norms, in-jokes and even names when you’re not physically together every […]


How to Make the Most of Your Instagram Bio Link

I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]


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