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‘How to’ Articles

Looking for advice on how to make the most of the web for your business? Our team of independent digital marketing experts have shared a wealth of tips and experience on everything from how to approach your website design to making the biggest possible impact on social media. Whatever your question, it’s very likely the answer is here.

How to Manage Your Business’ Reputation on Social Media

Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]


How to Brief a Copywriter

Copywriters are smart people (what do you mean, I’m biased?). They’re so smart, they can listen to your vague directions and turn them into magic – but they do need those directions as a starting point for writing great copy. Here’s my outline of a brief you can give any copywriter and expect good results. […]



How To Apply For A Business Start-Up Loan Part 2 – Tell Your Story

In the first part of this article you discovered two foundational and important pre business start-up loan application skills. These were: Being professional Learn all you can about running a business by taking courses and talking to business owners from varying sizes of business. Do your research Learn as much as you can as this […]


How Do I Sell My Product?

My area of expertise is in video production, but as a producer I have to sell my skills and my creativity to potential clients. I find it hard. Many years ago I was a salesperson, but selling ourselves can feel very different to selling a product. Many new business people find selling to be the […]


How To Prepare For Making A Business Video

I’ve been writing these articles for a couple of years now and it’s clear to me that I’ve actually written quite a lot about how you prepare to have a business video made, but that information is scattered across a lot of different articles. What I want to do today is summarise that information in […]


How to Protect Your Brand from Social Media Hackers

Recent research from legal firm Slater & Gordon shows that 20% of small businesses have had their accounts on sites like Facebook and Twitter hacked; with more than half of those affected stating that these hacks had caused significant damage to their business. As with most things relating to online security, prevention is usually better than […]


How Might Brexit Affect SMEs Who Export Or Import?

This blog post has been written by William Barns-Graham, Digital Content Editor at our partner Open to Export, which helps SMEs exporting from the UK to grow internationally. Much has been written and said about the importance for UK businesses to export more – both before and after the EU referendum last year. The reality […]


How Do I Start A Business?

There’s an unlimited number of things you could learn before you start a business. So maybe you’re thinking it’s better just to start and learn as you go. BUT there are some things you must know first. I want to talk you through some lessons I learned when I started my own business, and hark back […]


How To Apply For A Business Start-Up Loan Part 1

When you are starting a new business venture, it may seem daunting applying for a start-up loan. The first place business owners generally turn to is their bank. Banks have a major role to play in business funding and despite any adverse publicity banks have received over the years, they are still the primary source […]


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