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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Is It Worth Paying for PPC Management?

Pay-per-click (PPC) advertising is more and more widely used, and there’s intense competition for the attention of customers searching for information. This means running a successful PPC advertising campaign requires both expertise and careful planning – which is what PPC management can deliver. What can PPC management do for me? Paid search consultants can provide […]


Is There a Cost Effective Way to Increase Web Traffic to a Website?

Almost all businesses can benefit from increased traffic to their website. More traffic means greater brand awareness, and hopefully a larger volume of sales. But it’s important to make sure that you don’t spend more on advertising your website than you can expect to make back in sales. What are my options? Search engine optimisation […]


What Are the Differences Between PPC and Organic Search?

If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]




What Is the Optimum Word Length for a Business Description?

It’s tempting to put a lot of information into a business description. After all, you want everyone to know about all the products and services you offer and how great your business is. But too long a business description simply doesn’t work. What is a business description? There are two types of business description: a […]


How Important Are Contact Details on a Website?

Contact details are essential for every business website. Including contact details in your online content helps you: comply with legal requirements reassure potential customers make it easy for customers to contact you What does the law say? Contact details are legally required on almost any business website. That includes providing: your business name – not […]


How Important Is a Good Business Description for a Website?

Imagine you’re at a trade show. There are a lot of potential customers, but a lot of your competitors as well. If you’re going to stand out from the others and win new business, you need to be able to do three things: grab people’s attention let them know what you can offer convince them […]


What Information Needs to Be on a Business Website?

When you’re creating your business website, you’ll need to think carefully about your content – the information you want to include. A good starting point is to think of the sort of basic information you would include in a traditional press advert: Who you are – a brief business description What products or services you […]


Learnings From Websites #2 Content & Motion

This week I’m looking at the website for Content & Motion and these guys should be good as they’re an online communications agency! My first thing to say is that I LOVE the imagery of Lego people that runs throughout the site, it really ties it together and gives you the quirky, human feel that […]


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