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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

Improving Usability: Links

Links are how people navigate the internet, so making them easy to use will improve the usability of your site.  The guidelines below are simple to implement, meaning half an hour of your time to review your use of links could significantly improve the pleasurability (is that a word?) for your users. Link styling One […]


Usability Case Study #1: Tesco

You know when you’ve had something on your to-do list for ages, and when you finally get round to doing it, it was so much easier than you’d thought? And you wonder why you didn’t get round to it earlier?  That was me and home shopping.  I buy almost everything else online, but for some […]


Six Guidelines for Product Page Usability

Product pages are the online equivalent of a customer picking your product from the shelf, opening the box and reading all about it.  They should enable them to decide whether they want to buy it.  Make it easy for them.  Really easy.  As well as the title of your product, you should ensure each page […]


Getting Good Quality Website Content: First Drafts Are ALWAYS Rubbish

When you’re writing a website – or a book, or a newspaper article, or any other kind of prose – the creative process doesn’t end after you get to the final page. Far from it. Proofing and editing are absolutely essential, so here are some top tips for honing your rough first draft into something […]


Six Guidelines for Home Page Usability

We all know that the homepage is one of the most important pages on a website, but how do you make it work for you?  And what can you do to improve the one you’ve got? Explain who you are and what you do – in 5 seconds Yep, that’s how long you’ve got.  Give […]


Great Example of Businesses Promoting Themselves via Video

Now here’s a video that we absolutely LOVE. It’s a great example of how to show your potential customers who you are and what you do in a SIMPLE and engaging way. It’s only a short video about Hudson Signs, a sign-making business based in Ipswich. I’ve never met the guys at Hudson Signs but […]


Show and Tell – the Importance of Video for Your Business

In case you didn’t know it already, video is now one of the fastest growing segments of the internet advertising market and is firmly established as a darling of internet users – 80% of us now watch online videos. So why is video a must-have for businesses looking to promote themselves online? There are so […]


What Is PPC (Pay-Per-Click)?

PPC stands for Pay Per Click and means you are paying for traffic. On Google, which is currently the main provider of this medium (Facebook is hot on their tail), they are also called Sponsored ads and are managed on the platform referred to as ‘Google AdWords’ When to use PPC Why would you need […]


Keeping Your Business Website Content Fresh

How often do you update your website? Once it is uploaded and live, it can be easy to forget about your site; you may give the address out often, but do you look at it yourself? Ranking in Google Google has a system of over 200 factors which it uses to analyse and rank websites. […]


Networking Online to Boost Your Website’s SEO

A good sign that your site is relevant to people is if it receives a lot of visitors. While optimising your site for search engines helps it to rank highly and drive traffic to it, this also works the other way; if you get plenty of visitors to your site, the search engines will notice […]


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