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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

If Google+ Facebook Equals X. Find X?

There is a nice joke circulating on the web that details a GSCE Maths question concerning the Pythagoras theorem.  The question is simply, “Find X”, to which a star pupil has thoughtfully labelled the triangle with an arrow pointing to X stating “It’s here”.  Technically correct, but not the answer the examiner was looking for!  […]


Facebook ‘Like’ Promotions

One of the understood attractions of social media marketing to a small business is that “It’s free”. But it is not that simple. Those of you who have read my columns know that I go to great pain to point out how much time is involved in creating  a successful social media marketing platform for your business. […]


Money Can’t Buy You Love

A Facebook Business Page without any fans is like a man on a desert island throwing a message in a bottle to the vast ocean; most unlikely to become involved in a two-way conversation- never mind a fulfilling social engagement. But we all have to start somewhere. Even if you have given some quality thought to publishing […]


Information Overload? – Use of RSS Web Readers as Content Filters

Whenever someone complains that they do not have time to keep up with their pile of trade reading – whether it is business reports, market reports, trade tips or local business opportunities, I am always reminded of the quaint Scottish saying, “There’s no such thing as bad weather… only inappropriate clothing”. Perhaps I had better […]


Promoting Your Business Blog With a Press Release

Good as blogs are at attracting organic search visitors to your website, sometimes even if you have the best content in the world, you need to do a certain amount of traditional “pump priming” to get people to notice your blog. Before you do that just make sure that it is being picked up the […]


Your Blog Stinks!

Your blog stinks! “Roses are red, violets are blue Mushrooms stink And so do you” I once received this ditty in a Valentine’s card at junior school. Fortunately for me, it was meant in jest, but it did at least capture my attention. It’s not clear why humans prefer to pay attention to negative and controversial […]


What’s Stopping You Writing a Business Blog?

There is overwhelming evidence that those businesses that keep regularly updated blogs are more often found by prospects using a Google or Bing search. In addition, businesses that offer a blog will also have larger networks of contacts on other social networks such as Twitter and Facebook – leading to even more opportunities. So what is […]


What Is a Business Blog Anyway?

A blog is short for web log and originally, they were more about recording an individual’s activity in a diary format. To the uninitiated, it may still appear that this is what all those businesses are doing – but actually blogs are a very effective form of marketing. Of course, the type of blog that starts, “Woke […]


Be Social: Social Media for Small Businesses

When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]


Be Social: Recruiting Using Social Media

When you are recruiting new talent for your business or company, ultimately you want to find the right person for the role you have on offer at the time you need them. Generally that would suggest that just using a single source such as a jobs listings website or one agency isn’t spreading the net […]


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