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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Can I Post to Twitter and Facebook at the Same Time?

Being able to post on both Twitter and a Facebook page at the same time can be a great time-saver for the small business owner. So instead of logging onto each social media platform to post your latest special offer, useful link or snippet of news, there are tools that allow you to post to […]


How Can Blogging Improve a Business Website’s SEO?

It’s fairly typical of the climate we are in at the moment that small to medium sized businesses are looking to market themselves online in new ways, to help with the acquisition of customers. Blogging is often the first thing they try, based on advice from experts that this activity enhances SEO opportunity; meaning more traffic to your […]


Should I Be Asking Customers to Review My Small Business?

Online reviews are a great way of amplifying your positive word-of-mouth Online reviews aren’t just for hotels, holidays and Hollywood movies anymore – people are sharing their opinions on businesses big, medium and small. It’s becoming the norm for people to tap away on their keyboard in order to let their feelings be known after […]



FAQs About Using Twitter for Business

I thought I’d compile a list of answers to some of the most frequently asked questions about using Twitter for your business I’ve heard recently. Twitter – perhaps more than the other social media sites – can seem a little daunting at first because of its “unspoken rules” and heavy use of symbols and abbreviations. […]


Creating a Facebook Page for Your Business: FAQs

Just set up a profile on Facebook for your business? Here are the answers to ten frequently asked questions. Will everyone who has liked my page see my updates? This is the general rule. However, Facebook does use an algorithm to decide whether to display your update in fans’ news feeds, depending in their level […]



Online Business Reviews – Tips for Getting Started

Review websites are increasing in popularity. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. The facts. Top tips.  Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. Whether it’s looking for a hotel, choosing a […]


Action List for Social Media Marketing for Businesses

Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]


The Value of Social Media to Small Businesses

In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business […]


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