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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Your Audience Options For YouTube Advertising

YouTube advertising can be an effective way of finding your target audience. With 1.58 billion active users worldwide, it’s safe to say that some of these users will fit into your target market. If you want to find out how to reach your target audience on YouTube then you’ve come to the right place! YouTube has […]


5 Awesome YouTube Channels for Freelancers

As you’re most likely already aware, the internet is packed with business advice. But there’s so much of it floating around, it can be tricky to select which guidance to run with and which to give the boot. Paradoxically, floating in a noisy sea of advice in this way can be isolating. Cutting through the […]


Will The YouTube Partner Program Changes Affect Small Businesses?

The good news is they most likely won’t. On Tuesday 16th January, YouTube announced changes to the qualifying criteria for its Partner Program. To apply and be accepted for the Partner Program, instead of simply having a total of 10,000 views, your channel will need: 1,000 subscribers AND Minimum 4,000 hours watch time, in the […]


10 Digital Marketing Trends to Watch in 2018

With the festive season sadly now behind us, business owners around the world will be focusing on essential business tasks for 2018. And as we all know, good marketing holds the key to bringing in good business. It pays to keep yourself on the pulse of digital marketing, with new opportunities springing up all over […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


5 Crucial Video Marketing Trends for 2018

2017 has been a great year for online video – for both business and leisure! There are so many awesome and inventive video media ideas bouncing around on the internet lately, and creators of all budgets can share video more inexpensively than ever. As we’ve already talked about on this blog video is a valuable […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


Find Out Why Video Testimonials Are Better Than Written Ones

Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]


How Not To Make Annoying Business Videos.

I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]


Are Facebook’s New Mid-Roll Video Adverts Damaging Your Brand?

Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]


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