Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]
Reading content on a webpage or blog isn’t like reading from a book or magazine. Studies have proved that we read and absorb information differently when reading it off a computer screen than we do when reading from a piece of paper. One of the key differences is that we read online content a lot […]
It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]
A successful business website needs three key ingredients: effective design, with web pages that look good and make it easy to find what you’re looking for a way to attract potential customers to visit the site content that helps you achieve your marketing objectives – for example, by encouraging customers to buy your products A […]
Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]
If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]
A business website can reach a global audience. You can provide enormous amounts of online content at low cost. And your website can do all sorts of things, from attracting new customers to improving customer service. That’s part of the problem. Unless you have a content strategy, you risk ending up with a website that: […]
Internet marketing can be a great opportunity for your business to attract new customers. Unfortunately, it’s also a great opportunity for your competitors to attract new customers – yours. With competition only a click away, your online marketing strategy needs to look at what you can do to get your customers engaged with your company […]
You might have noticed that I’ve mentioned Google’s Panda update a couple of times already in this blog. Released in the UK in April of this year, it’s one of the biggest shake-ups in the world of SEO and online content in recent years. Designed by Google genius Navneet Panda, it’s the latest version of […]
Sometimes we get so bogged down in creating the perfect copy for a webpage that it’s easy to forget about your page headings – those titles that head up the page and sometimes individual paragraphs. In reality, these headings are one of the most important bits of copy on the page. They’re often the first […]