Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
I’ve been in marketing for a while now and one thing that I’ve learnt is that people no longer want to just be sold to. Unless you get that magical person who just so happens to be in the market for the product/service you’re offering, at exactly the right time, you need to hook them […]
At the Brighton Digital Marketing Festival this month there was a strong theme running through the speaker sessions – make sure you’re mobile ready. We’ve heard it’s the year of mobile for a few years now but the evidence is there that it really is time to get with the handset. If you’re not with […]
I was recently advised by our SEO agency to look at our website content and change it from being so ‘me me me’ in the copy. In horror I looked at the homepage and lo and behold – despite always trying to write things from the other point of view, there it was. ‘We’ was […]
Ok so for this blog I thought I’d start looking at websites that I admire but who manage their online content in different ways. This week I’m looking at Brandwatch who provide social media monitoring tools and have been going for a couple of years. I love this site, it’s very clean and easy to […]
As anyone knows who is responsible for updating their website, trying to find fresh and continuous content can be a challenge. Successful marketing these days is underpinned by the ability to add that extra bit of value and what a lot of people want, especially in the B2B sectors, is to learn something that will […]
If you’ve ever created or redeveloped a website then you’ll know one of your toughest choices is where’s the best place to put all your website content on the page and is there too much? SEO bods would say to make the homepage as wordy as possible but then usability bods would say to clear […]
More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]
Reading content on a webpage or blog isn’t like reading from a book or magazine. Studies have proved that we read and absorb information differently when reading it off a computer screen than we do when reading from a piece of paper. One of the key differences is that we read online content a lot […]
It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]
A successful business website needs three key ingredients: effective design, with web pages that look good and make it easy to find what you’re looking for a way to attract potential customers to visit the site content that helps you achieve your marketing objectives – for example, by encouraging customers to buy your products A […]