Adding video content to your website is a great way to make your business stand out online. Here’s why…
Improved visibility online
Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it.
As well as including the video on your own website, you can host it on video sharing sites. The best known, YouTube, is one of the world’s most visited websites and is now owned by Google. So linking your YouTube video directly to your website is also a good way to boost your search engine optimisation (SEO).
Better visitor engagement
Once visitors arrive on your site, video is an excellent way to communicate with them. Watching and listening to well-produced video content is more engaging than reading text and demands less effort. Most people also remember information conveyed in audiovisual format better than information they read.
Complex messages are often hard to communicate with written words, even when accompanied by static images. On the other hand, an online video presentation will immediately bring your message to life in a way that your audience will relate to and remember.
Providing technical support videos addressing common issues is a great way to communicate with your customers, making them feel understood and valued. At the same time you will benefit by taking fewer calls from stressed customers.
If visitors to your site enjoy your video footage and find it useful, they’re likely to forward a link to colleagues and associates or share it through social media sites such as Facebook or Twitter. This will help to drive more traffic to your site and create a buzz about your business.
As an example, US blender manufacturer Blendtec has seen its sales rocket by 500 per cent since launching its appealing series of ‘Will it blend’ web videos, which were shared and spread virally.
Many website owners find that adding video increases return visits to their site, especially if they upload video on a regular basis. How about including a video blog on your website?