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Frequently Asked Questions
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What is a Pay-Per-Click (PPC) campaign and how can it improve marketing?

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A PPC campaign is a type of online advertising. In this model, a company pays a fee each time someone clicks on their ads (other campaign strategy types are available). This can help your business attract more customers. 

You can run PPC ads on Google, Facebook, or other websites. They appear on search engines, social media, and ad-displaying sites. 

We will create ads targeting your specific audience in a PPC campaign. These ads will target keywords that are relevant to your products or services. We will bid on these keywords to ensure that your ads reach the right people. 

When someone looks up certain words or phrases, the business ad might appear at the top of the search results. It could also appear on the side of the page. The goal of a PPC campaign is to attract qualified leads and drive conversions through targeted relevant advertising. 

A digital marketing strategy is a plan that outlines the steps a company will take to reach its marketing goals. You can do this by using online channels and technologies. 

To succeed, you need to identify your target audience. Create engaging content and utilise social media, SEO, and other tactics to market your talents and business. This will help you reach and engage with potential clients. 

A positive online reputation is valuable for most businesses. Good online reviews indicate that your services are excellent and can convince customers to choose you over competitors. 

These reviews serve as valuable testimonials that showcase the quality of your offerings. By having positive reviews, you can build trust and credibility among potential buyers. This can ultimately lead to increased sales and business growth. 

They’re a great way to build trust and secure useful customer feedback. Good reviews can help improve your search rankings and attract new customers. They are also a helpful marketing tool for retaining customers. 

Yell has 50+ years of experience in championing local business. Our experts in digital marketing work hard to help your business grow. They’re here to help you generate leads and increase revenue using their industry knowledge and skills. We analyse data to see how well they are doing and make improvements. We use advanced tools and technology to take your campaigns to the next level.