PPC services for small to medium businesses
Yell is a Pay-Per-Click (PPC) agency that specialises in improving lead generation and ad performance. From small businesses to large, promote your company where people are actively searching, on Google and Bing.
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We make sure your business can be found across these major online platforms
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for your local business
While teams of experts work on building and optimising your Accelerate solution behind the scenes, your dedicated account manager is only ever a call, message or email away.
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- Get the leads needed to cover your spend – or your money back
- One year of risk-free, expertly managed digital marketing
- The right local customers to keep your business growing
solutions Starting at £249 per month
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PPC marketing for small to medium businesses
Introducing Pay-Per-Click (PPC) advertising
PPC helps drive qualified traffic to your website, as well as direct calls and visits.
Our most successful customers combine PPC with one of our professionally designed, secure, and mobile-optimised websites, increasing the chances of clicks converting to sales.
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PPC marketing for small to medium businesses
What you get with PPC advertising
PPC works best when combined with display and social advertising, as the returns are proven to be far greater than PPC advertising across search engines alone. That’s why we offer fully managed multi-channel advertising solution that helps drive potential customers to your website using social media, search and display advertising, working together to maximise the return on your investment.
Combining PPC with display and social advertising helps ensure that those visitors who don’t immediately convert continue to receive messages promoting your business, driving them back to your website and maximising your PPC investment.
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a safe pair of hands
As a Google Partner and a Microsoft Advertising Elite Channel Partner, we know PPC inside out. We are certified, have extensive experience managing campaigns, and have earned a reputation for delivering results for SMEs across the UK.
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Why choose Yell?
Why choose a Yell solution?
Yell offers several tried-and-tested solutions that are tailored to your business and packed full of features to help you achieve your goals, including:
- Supercharge your online presence and visibility with up-to-date online profiles on major platforms and a professional website built to convert.
- Drive the leads you really want with highly targeted advertising campaigns across Yell, Google, Facebook, Instagram, and more.
- Fill your diary with local customer leads via Yell Jobs, request payments, manage reviews across platforms, post across key social media accounts – all from the Yell Business app.
- Ongoing help, support, and guidance to help you get the most out of your solution.
The search for products and services starts online
Pay-Per-Click advertising (PPC) is a great way to help your business appear prominently in relevant search results on major search engines such as Google and Microsoft Bing.
Having a great website without driving visitors is like owning a sports car with no petrol. Every day your website goes without visits is another day you’re not making the most of your investment.
With it becoming harder and harder to stand out in search engine results organically, it’s important to consider the paid-for alternatives, if you want to drive traffic and revenue to your business.
We make local digital marketing easy
Our aim is simple – to help your business thrive AND save you time and money. We do this through innovative advertising solutions that are built to deliver more leads and ultimately more customers.
- Local Knowledge For over fifty years we’ve supported UK businesses across every industry and region – so we know what it takes for even the smallest local business to win big.
- Digital Expertise To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we’re badged partners of Google, Meta & Microsoft.
- Easy Processes We offer a fully managed one-stop solution for all your marketing needs. You can also manage your business on the go with our Yell for Business app.
solutions Starting at £249 per month
FAQ
What is a Pay-Per-Click (PPC) campaign and how can it improve marketing?
A PPC campaign is a type of online advertising. In this model, a company pays a fee each time someone clicks on their ads (other campaign strategy types are available). This can help your business attract more customers.
You can run PPC ads on Google, Facebook, Bing ads and more. They appear on search engines, social media platforms, and the Google Display Network.
We will create ads targeting your specific audience in a PPC campaign. These ads target keywords that are relevant to your products or services. We bid on these keywords to ensure that your ads reach the right people.
When someone looks up certain words or phrases, the ad placements might appear at the top of the search results. It could also appear on the side of the page. The goal of a PPC campaign is to attract qualified leads and drive conversions through targeted relevant advertising.
It is important to consider using a specialist Google Ads agency that specialises in day-to-day ad account management to ensure you get maximum ROI.
What is a digital marketing strategy?
A digital marketing strategy is a plan that outlines the steps a company will take to reach its marketing goals. You can do this by using online channels and technologies.
To succeed, we’ll work with you to identify your target audience. By creating engaging content and utilising social media, SEO, your website, and other tactics to market your talents and business, you will be able to reach and engage with potential clients.
Why use PPC advertising?
There are many great benefits to using Pay-Per-Click advertising to drive more traffic to your site, including:
- Visibility: Your ad is likely to feature in some of the more ‘visible’ areas of search engine results pages, so potential customers are more likely to click through to visit your website.
- Immediate results: From the moment you set your ads live, you can start seeing results; unlike organic listings which can take weeks or even months to appear.
- Easy to change: We can adjust ad spend to suit your budget, however large or small.
- Cost-effective: You only pay when someone clicks on your ad or visits your website.
- Targeted: To specific locations, demographics, and times of the day.
- Measurable: Results are completely trackable so we can easily streamline and improve your advertising, and you can easily understand how your ads are performing.
How does PPC advertising work?
Your ad will appear in search results based not just on your bid, but several other factors including the quality and relevance of the web page it’s linking to. This means that if your page is of good quality and the search engine thinks it’s the best result, you could still appear above a competitor even if they bid more than you. You only pay when someone clicks on the ad to come to your website, hence “pay per click”.
Factors we’ll consider when running and managing a PPC campaign include:
- Which keywords you’d like your ad to appear for – these can range from your brand name to different products you sell or services you provide. More popular search terms are likely to cost more.
- How much you’re willing to spend on each customer to click through to your site – this is called the cost-per-click (CPC) and you set ‘bids’ to show the maximum amount you want to spend.
- What your ad or campaign will say – many search engines will analyse the quality of your advert text and use this to prioritise how often it’s shown.
PPC jargon/terms explained
Pay-Per-Click advertising includes a lot of jargon and many terms you may not recognise – here are some of the important ones you may come across:
- Ad Copy – the text within your ad
- Ad Extensions – additional pieces of information you can include in your PPC ads, such as a phone number, or additional links to different pages on your website
- Ad Group – a grouping of keywords that all fit into similar topics or target similar types of audience
- Automated (Auto) Bidding – a feature that automatically adjusts bids to deliver a goal that you set. This may be a cost per acquisition or cost per view amongst other things.
- Bid – the amount of money you’re willing to spend on each of your ads. Also known as a keyword bid.
- Bid Modifiers – adjust a bid based on device, location, or time
- Call Tracking – tracking the number of people that call your business as a result of having seen your ad
- Click-Through Rate – a percentage measure of how many users have seen your ad, and ultimately choose to click on it
- Conversion – the action you want your customer or visitor to make once they’ve come through to your site. Examples include purchasing a product, booking an appointment, or leaving their contact details
- Conversion Rate – a percentage measure of how many users completed a conversion action (e.g. a call) after clicking through to your website
- Conversion Tracking – a tool to help you see what actions a visitor takes on your site after interacting with your ad
- Cost Per Conversion– the average amount you as an advertiser have paid for each conversion generated by an ad
- Cost Per Click – the amount you as an advertiser will pay for each click on your ad
- Display Network – known in Google as Google Display Ads, these are paid ads that use images or video in the creative rather than the simple text ads usually seen on search results pages
- Geotargeting – a feature or tool that allows you to target your ads so they’re only seen by people within a certain location
- Impressions – a count of each time your ad is shown on a search result page
- Keyword – the specific phrase or search term you would like your ad to show for
- Landing Page – the specific page you’d like your ad to take your visitors to
- Match Type – rather than working out every word your customers might search for, match types allow your keywords to show for closely related similar searches
- Quality Score – the rating used by search engines to determine the credibility, relevance, and strength of your ad, which is used when prioritising which ads are shown
- Remarketing List (RLSA) – a function that allows you to re-target people who have already visited your site. You can shape your ads and bids to appeal to them in a different way
Why work with Yell rather than advertising on Google yourself?
We are a leading pay per click agency, with over 50+ years of experience in championing local business. We have dedicated teams of digital marketing experts who use in-depth industry knowledge to increase leads and revenue. We have access to innovative tools, technology, and platforms to maximise the performance of your campaigns.
Drive more of the leads you really want with expertly managed ad campaigns. You get an easy-to-understand dashboard so you can track the effectiveness of your ad campaigns, and regular calls with an account manager to discuss performance and answer any questions.