About the customer
Business name: Luke Shephard Funeral Directors Ltd
Business category: Funeral directors
Location: Ebbw Vale, South Wales
Objectives: Become the go-to funeral service locally, aiming for up to 8 funerals per month within a 10-mile radius
- 5 minute read
40
local leads generated
1,983%
return on investment (ROI)
1,690+
engagements with marketing
1+ year
solution length
Results at a glance
💸 Paid off their first year of marketing with 1 job within 3 months when a local customer found them on Yell
📞 40 high-quality local leads delivered – the majority via their Yell advertising
🚀 1,983% return on investment – real results, without needing a huge budget
📅 Now requiring additional staff to keep up with growing demand
background
The challenge
Luke Shephard Funeral Directors is an independent, family-run funeral home in Ebbw Vale. As a fairly new business, their only marketing was through a Facebook page.
After a full business review with their account manager, Carly Cheeseman, we created a tailored Amplify digital marketing solution to help them reach more local families. They didn’t have a huge budget to start with, so the plan had to be cost-effective and results-driven — with a clear return on investment before considering any extra spend.
The goal was simple: to sustainably grow to around eight funerals a month, all within a 10-mile radius of their funeral home.
What the customer says…
Luke Shephard, Owner of Luke Shephard Funeral Directors Ltd
“I’ve been with Yell for very little under a year now and I must say I’m very happy. From the initial contact, to building a relationship and the continued support – the level of service, professionalism and communication has been exemplary.
I’ve built a very good relationship with Carly, and I always look forward to our regular meetings. Carly is always friendly, professional and explains everything clearly. She’s never once been unable to answer my questions.
I truly believe being with Yell has increased my business revenue, and the figures on the easy-to-use Yell app evidence this. I look forward to a continued positive working relationship with Yell.”
their solution
How we helped
To help them grow sustainably, we delivered a cost-effective digital strategy designed to drive real leads:
- SEO-powered, conversion-focused website – designed to build trust and turn visitors into customers
- Business profiles across 52+ platforms – making them easy to find and trust online
- Effortless reviews management – across Yell, Google, Facebook & more
- Dedicated support – with regular check-ins and expert advice from their Yell account manager, Carly
Results & improvements
In just 13 months of working with Yell, Luke Shephard Funeral Directors has seen incredible results – from a stronger local presence, to more leads and phone calls, to measurable business growth.
📞 40 high-quality local leads delivered – mostly driven by their Yell advertising
🚀 A whopping 1,983% return on investment – real results, without needing a huge budget
💼 With a 75% close rate, that’s 30 valuable jobs
📈 Based on their average profit per job, just 1.5 converted leads covered their entire marketing spend
💸 In fact, they paid off their first year of marketing with 1 job in just 3 months after a local customer found their profile on Yell!
👀 4,480 local people reached organically – no extra spend needed
💬 1,690+ engagements – showing strong community interest
📅 Now requiring additional help & staff to keep up with growing demand!
What their account manager says…
Carly Cheeseman, Business Development Manager
“It’s been such a pleasure working with Luke over the past year – we’ve built a really strong partnership and I always keep him up to date on performance. He’s always engaged, asks great questions, and really sees the value in the work we’re doing together. Seeing his business grow so quickly has been amazing, and I’m genuinely excited about what we’ll achieve next!”
get a free consultation
Ready to get more leads for your business?
Luke Shephard Funeral Directors turned a modest marketing budget into 30 new customers and £37,500 profit – all by being visible online, building trust, and making it easy for people to choose them. Now it’s your turn.
Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
For businesses who want a strong online presence and a professional, conversion-focused website
Amplify
Features in Amplify
- A conversion-focused website
- Easily manage reviews across platforms
- Ads across Yell.com & the Yell app to drive ready-to-buy enquiries
- Instant access to local customer leads with Yell Ads & Jobs
- A strong online presence across up to 58 platforms1
- Request & manage Yell reviews
- Post across social media platforms in a tap
- Help & support just a call or message away
- Advice & guidance to help get the most out of solution
- Manage solution & view performance via the app
- Updates to your profiles, website & ads whenever needed
- Regular performance reviews & optimisations
amplify solution Starting at £210 per month
Why choose Yell to help
grow your business
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
we don’t want you to miss out on leads!
Help customers find and choose you
We don’t want you to miss out on leads!
Your competition is advertising in your area, but we’ll help you stand out and grab the attention of customers.
Let’s grow your business together
From support to strategy…
We’re your marketing partner, sounding board, business advisor, and biggest cheerleader – every step of the way.
More experts, better results
Let us act as your marketing department
Get the power of an entire team – experienced, qualified, and focused on growing your business – without the hefty price tag.
The numbers don’t lie!
Trust us – we know how to help your business.
Get the leads you actually want
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why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
- While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms. ↩︎
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