About the customer
Business name: Luke Shephard Funeral Directors Ltd
Business category: Funeral directors
Location: Ebbw Vale, South Wales
Objectives: Become the go-to funeral service locally, aiming for up to 8 funerals per month within a 10-mile radius
- 5 minute read
40
local leads generated
1,983%
return on investment (ROI)
1,690+
engagements with marketing
1+ year
solution length
Results at a glance
💸 Paid off their first year of marketing with 1 job within 3 months when a local customer found them on Yell
📞 40 high-quality local leads delivered – the majority via their Yell advertising
🚀 1,983% return on investment – real results, without needing a huge budget
📅 Now requiring additional staff to keep up with growing demand
background
The challenge
Luke Shephard Funeral Directors is an independent, family-run funeral home in Ebbw Vale. As a fairly new business, their only marketing was through a Facebook page.
After a full business review with their account manager, Carly Cheeseman, we created a tailored Amplify digital marketing solution to help them reach more local families. They didn’t have a huge budget to start with, so the plan had to be cost-effective and results-driven — with a clear return on investment before considering any extra spend.
The goal was simple: to sustainably grow to around eight funerals a month, all within a 10-mile radius of their funeral home.
What the customer says…
Luke Shephard, Owner of Luke Shephard Funeral Directors Ltd
“I’ve been with Yell for very little under a year now and I must say I’m very happy. From the initial contact, to building a relationship and the continued support – the level of service, professionalism and communication has been exemplary.
I’ve built a very good relationship with Carly, and I always look forward to our regular meetings. Carly is always friendly, professional and explains everything clearly. She’s never once been unable to answer my questions.
I truly believe being with Yell has increased my business revenue, and the figures on the easy-to-use Yell app evidence this. I look forward to a continued positive working relationship with Yell.”
their solution
How we helped
To help them grow sustainably, we delivered a cost-effective digital strategy designed to drive real leads:
- SEO-powered, conversion-focused website – designed to build trust and turn visitors into customers
- Business profiles across 52+ platforms – making them easy to find and trust online
- Effortless reviews management – across Yell, Google, Facebook & more
- Dedicated support – with regular check-ins and expert advice from their Yell account manager, Carly
Results & improvements
In just 13 months of working with Yell, Luke Shephard Funeral Directors has seen incredible results – from a stronger local presence, to more leads and phone calls, to measurable business growth.
📞 40 high-quality local leads delivered – mostly driven by their Yell advertising
🚀 A whopping 1,983% return on investment – real results, without needing a huge budget
💼 With a 75% close rate, that’s 30 valuable jobs
📈 Based on their average profit per job, just 1.5 converted leads covered their entire marketing spend
💸 In fact, they paid off their first year of marketing with 1 job in just 3 months after a local customer found their profile on Yell!
👀 4,480 local people reached organically – no extra spend needed
💬 1,690+ engagements – showing strong community interest
📅 Now requiring additional help & staff to keep up with growing demand!
What their account manager says…
Carly Cheeseman, Business Development Manager
“It’s been such a pleasure working with Luke over the past year – we’ve built a really strong partnership and I always keep him up to date on performance. He’s always engaged, asks great questions, and really sees the value in the work we’re doing together. Seeing his business grow so quickly has been amazing, and I’m genuinely excited about what we’ll achieve next!”
get a free consultation
Ready to get more leads for your business?
Luke Shephard Funeral Directors turned a modest marketing budget into 30 new customers and £37,500 profit – all by being visible online, building trust, and making it easy for people to choose them. Now it’s your turn.
Book your free 30 min marketing audit session today for a 50-point marketing check, Q&A time, digital marketing guide, and more – all for free!
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Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions