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What Brand Is and What Brand Isn’t

In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


Humour in Branding: Don’t Let the Joke Be On You

Scary thing, making a joke as a business. Humour is a wonderful way to make your brand seem natural and human but it can so easily go wrong. Trust me: I’ve been there. You do not want to go viral for an off-the-cuff remark that’s reposted out of context on every platform on this internet. […]


Six Ways to Start Building Your Brand for (Almost) Nothing

So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]


Branding in the Age of Ubiquity

We live in an age where you can pop into Tesco for some bottled water to put on your dining table because you’ve someone fancy coming round – and be faced with four shelves of options, half an aisle long. There’s your good old Ashbeck, Tesco’s own bottled-at-the-source offering. There’s Highland Spring in its nice […]


Brand Authenticity Demands Diversity

The year is 1999. The Spice Girls are riding high on a wave of faux feminism, Furbys are peak toy tech – and The Blair Witch Project just came out, shot with grainy camera phone grit. Authenticity, in the form of home-made and unpolished realism, has hit the mainstream consciousness. We are human every day […]


A Brief Guide to Choosing the Right Domain Name

Setting up a new website for your latest venture? How exciting! Congratulations! Every website needs a domain name, and it’s imperative to pick a good one right from the start. Once you’ve registered your domain, told all of your business contacts, printed business cards and generally branded everything, it’s only going to cost you money […]




5 Practical Ways To Brand Your Video Marketing

Does your company have a name? Does your company have a logo? Does your company have colours that you use on your marketing material? A shop front? A specific Font? These are all great things to have and you should be using these to brand your video marketing. You need to enhance your company identity in […]


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