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How to Use Awards for Branding

Every industry has its own array of awards. The North-East Humberside Contact Centre Awards. The Innovation in Plant Machinery Hire Awards. It’s all quite silly. Silly – and a money-spinning marketing ploy of course. But it’s an ecosystem. You pay the entry fee and perhaps buy a table at the ceremony, and you might get […]


How to Evolve Your Logo Without a Redesign

Changing a brand’s logo is a drastic decision. If you’ve built up years of recognition in your sector with a logo, even if you now hate it, it’s a huge leap to change things now. However, evolving your logo is something you should consider when things get stale, but it demands a light hand unless […]


How to Write a Tagline for Your Business

A tagline or slogan is like a written logo. Taste the rainbow. Beanz Meanz Heinz. Never knowingly undersold. It’s a bit of shorthand for your brand that tells the world the character of your business. Your essence, your promise, your special sauce. It shouldn’t be too literal and it must invoke a feeling. The most […]


13 Top Things Your Business Website Needs to Have

No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]



What Brand Is and What Brand Isn’t

In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


Humour in Branding: Don’t Let the Joke Be On You

Scary thing, making a joke as a business. Humour is a wonderful way to make your brand seem natural and human but it can so easily go wrong. Trust me: I’ve been there. You do not want to go viral for an off-the-cuff remark that’s reposted out of context on every platform on this internet. […]


Six Ways to Start Building Your Brand for (Almost) Nothing

So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]


Branding in the Age of Ubiquity

We live in an age where you can pop into Tesco for some bottled water to put on your dining table because you’ve someone fancy coming round – and be faced with four shelves of options, half an aisle long. There’s your good old Ashbeck, Tesco’s own bottled-at-the-source offering. There’s Highland Spring in its nice […]


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