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10 Content Marketing Trends to Watch in 2018

2017 saw online content creation absolutely explode, chiefly due to the increased ease which people can share new and interesting things with the world. Technical developments have made social content sharing accessible to all budgets and skill levels – for both businesses and individuals alike! There are numerous ways in which the content creation sphere […]


How Customers Can Help Create Website & Social Content For You

Owning a small business can be a time consuming job – you have to be sales, marketing, book keeper, HR, strategic lead – and that’s on top of your day-to-day work of making/selling a product or providing a service. The ideal scenario is that you hire people to help you with those tasks, whether a […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


4 YouTube Channels for Content Marketing Advice

I am a big fan of YouTube. Though it is probably most commonly known nowadays for video gaming channels and beauty vloggers, it does offer a very rich and varied amount of business related channels, especially when it comes to marketing related topics, and the busy realm of content marketing is no exception. As an […]


Inbound Marketing: What You Need to Know

Muting TV advertisements Fast forwarding the movie previews on DVDs Turning a blind eye to online banner ads Installing ad-blocking tools We’ve been tuning out traditional marketing efforts in our media for a while now. As businesspeople, when thinking about our own marketing efforts, this thought can be troubling. When the appeal of investing in […]


Six Reasons Content That Polarises Your Audience Works

Everyone has opinions, however tepid. And sometimes content that contradicts those opinions can be as compelling as content that plays it safe and attempts to flatter them. We see this idea at work in the world’s major news publications, most of which employ opinion columnists whose chief aim is to polarise reader opinion. A strongly […]



Be A Content Medic: Nine Steps To Solving Your Readers’ Problems

According to writer Kayla Matthews, 70% of people that purchase do so to solve a problem. So it makes sense to make sure your content is actively solving, or at least promising to solve, your readers’ problems. The great thing about targeting someone with a problem is that they’re probably already seeking the answer – […]


Increase Your Conversion Rate With These Six Compelling Calls To Action

“Contact us to find out more!” “Click here for more information!” “Visit our website!” Many calls to action, when they’re present at all, stand out like the socially awkward guest at a party after one too many drinks. Complete with an inevitably inappropriate exclamation mark and a desperate command, these call to actions are weak, […]


Five Ways to Find Out What Your Website Visitors Really Want

As a business owner, creating, maintaining and updating your website content is one of the hardest things you have to do. Although you know your business better than anyone, the process of turning that knowledge into concise, customer-friendly web pages can feel like an exercise in frustration. A key challenge is working out what your website visitors are really looking for. While you […]


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