Showing the world that our business contains experts can be an important part of our brand building, whatever our sector. Using that expertise to generate content is great, but true thought leadership is something more than content creation. Something special. A spark. What is thought leadership? Thought leadership means having the knowledge and experience to […]
You might be excited to see your website is getting 1,000 click-throughs in a day, but it doesn’t mean much without any context. Without full visibility of how your web content is performing, you won’t know how to develop and get the most out of your on-going content strategy. Are those visitors finding you organically, […]
Psychology plays an absolutely crucial part in all kinds of marketing. Whether it’s choosing which shelf and aisle to best place products in a supermarket, selecting the right words for a billboard campaign, or simply picking the right colour for your “buy now” button; the way businesses sell to people is inextricably linked with how […]
Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]
2017 saw online content creation absolutely explode, chiefly due to the increased ease which people can share new and interesting things with the world. Technical developments have made social content sharing accessible to all budgets and skill levels – for both businesses and individuals alike! There are numerous ways in which the content creation sphere […]
Owning a small business can be a time consuming job – you have to be sales, marketing, book keeper, HR, strategic lead – and that’s on top of your day-to-day work of making/selling a product or providing a service. The ideal scenario is that you hire people to help you with those tasks, whether a […]
According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]
I am a big fan of YouTube. Though it is probably most commonly known nowadays for video gaming channels and beauty vloggers, it does offer a very rich and varied amount of business related channels, especially when it comes to marketing related topics, and the busy realm of content marketing is no exception. As an […]
Muting TV advertisements Fast forwarding the movie previews on DVDs Turning a blind eye to online banner ads Installing ad-blocking tools We’ve been tuning out traditional marketing efforts in our media for a while now. As businesspeople, when thinking about our own marketing efforts, this thought can be troubling. When the appeal of investing in […]
Everyone has opinions, however tepid. And sometimes content that contradicts those opinions can be as compelling as content that plays it safe and attempts to flatter them. We see this idea at work in the world’s major news publications, most of which employ opinion columnists whose chief aim is to polarise reader opinion. A strongly […]