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How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


How to Write Interesting Content About a Boring Topic

As a small business owner, you love what you do (or at least I hope you do!). It’s why you get up in a morning, to help people who need what you can provide to the world, whilst also keeping a roof over your head. However, if your field is considered particularly dry and boring […]


Why Podcasting is Your Next Step in Content Marketing

You’ve heard of podcasts, right? Like a radio show on the internet? Yeah, those guys. Podcasting was quite underground until the last couple of years, despite being around since the iPod was still exciting new tech (guess where the ‘pod’ bit comes from). It arrived in the first decade of the noughties but seemed to […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Six Rules On Sharing Third Party Content On Social Media

Every day we share digital content without thinking twice about it – often written or designed by someone we’ve never met. This is third party content. We might share third party content because we find it amusing, interesting, helpful, informative, enlightening or thought-provoking. But most of all we share it because we feel it reflects […]


Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


10 Reasons to Invest in Content Marketing

The term “content marketing” might sound like a bit of a “here today, gone tomorrow” marketing fad, but the last few years have taught us that content marketing is most definitely here to stay. So What is Content Marketing? The definition of content marketing is to create and distribute valuable, shareable and branded content with […]


12 Ways to Build Trust with Content Marketing

Content marketing is more than a mere buzzword – many companies now embrace some level of online content. Whether it’s blogs, videos, infographics or podcasts, the content you are putting out there needs to position you as a reliable source; and people don’t just trust anybody – especially online! Fostering feelings of trust within your […]


14 Disastrous Content Marketing Misconceptions

Content marketing – when done right – can be an amazing thing for business. But as with many marketing trends, there are a few myths and nuggets of bad advice that occasionally surface. Let’s take a look at 14 common misconceptions and put them on the straight and narrow. 1. “I just need content marketing […]


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