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A Guide to Green Marketing for your Business

As you can see from the examples above, there are many possibilities to incorporate green marketing and branding within your business. Represent yourself through greener processes and enjoy a positive impact on your communities, customers and the planet too.


13 Top Things Your Business Website Needs to Have

No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]


How to Sell Your Products On Pinterest

Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]


How to Transform Customer Experience Using Digital

A combination of technological advances and the spread of the coronavirus pandemic has caused many businesses to move online. Additionally, new services and methods for digital delivery have become available and a huge increase in new technologies to improve customer service has been introduced. Drones, contact-free sales and delivery services have been introduced through the […]


14 Digital Marketing Terms to Know for 2021

Ever felt somewhat baffled by the latest terms used in digital marketing? Changes in technology mean new marketing trends seem to pop up all the time, which can be hard to keep up with sometimes. – especially when you are busy with running a business! To help you keep up, and breathe new life into […]


How to Make the Most of SMS Marketing

When you think of creating a marketing campaign, text message marketing may not be the first thing you consider. Most likely you’ll have social media included and email marketing, plus SEO (search engine optimisation) and SEM (search engine marketing). But as the majority of adults in the UK now own a mobile phone, SMS marketing […]


How to Prepare Your Small Business for the AI Revolution

Have you heard of Artificial Intelligence (AI for short)? It may conjure up images of science-fiction movies and robots, but chances are that you’re using AI every day without even realising. The concept of AI isn’t new but many of us still don’t really understand what AI is, or how it even works. Let alone […]


Google’s Domination Will End Trash Content Production

By now, we’re used to seeing our content displayed within search engine results pages, as Google tries to answer questions without searchers having to click through. Years ago, we all answered Google’s demand for content. Blogs, how-to guides, videos, the lot. But a lot of people created – I’ll say it – trash content. Content […]


How to Create Engaging Social Media Posts

Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]


Free Social Media Tools to Look Out For in 2021

Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]


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