These days, it’s often not enough to rely on traditional print and broadcast advertising to get people to hear about your business. Online advertising offers a targeted, low-cost way to let people know what you do – and to drive traffic to your website, generating sales and leads. Read on for our overview of how […]
So the final Twilight film has finally launched and I think the way they have spread their brand across half a decade is pretty impressive. Based on four books the film company saw the ROI they were getting each time a new film arrived so they even split the last one into two (final Harry […]
Providing good quality, entertaining and regularly-refreshed web content shows that your business cares about providing added value to its customers. Content marketing – creating and sharing free web content – is an excellent way to reinforce customer relationships and build trust, credibility and authority in your field. Different types of web content Website content doesn’t […]
All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over. Keep it simple and professional A professional website – without bright or clashing colours, amateurish-looking graphics and unusual fonts – will make any business look good. Make your site clean […]
Online marketing – just like traditional marketing – means promoting your products and services, increasing brand awareness and attracting potential new customers. However, it all happens using technologies and tools available on the internet. What are the different types of online marketing? Search engine marketing means helping your website appear highly in search engine results […]