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Facebook Shops Just Launched – Is it Right for Your Business?

Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram – a direct result of COVID-19. Businesses can now sell their products within the environments their customers are used to. Potentially, this is huge for small businesses. What is Facebook Shops? Facebook Shops provides ecommerce within the social […]


Advice for Amazon and eBay Sellers During Coronavirus

Now I’m working from home like so many people, I’m spending hours a day sat next to my husband, who runs the Amazon and eBay accounts for a small business. For Amazon and eBay sellers during coronavirus, the world has changed overnight. So, Husband is having to think on his feet and put 10 years […]


How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online shopping is a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


Using Digital Wallets to Increase Sales

A ‘digital wallet’ (sometimes called e-wallet) stores a person’s contact details, payment card/bank account information, and sometimes a balance of money. The information can be used to pay for goods or services and is accessed via set of login details (usually a pin code or username/password). You’ve most likely heard of PayPal, which is one of […]


How Good Product Photography Can Reduce Customer Returns

Online shopping now accounts for 17.4% of all retail sales, a figure that has been growing every year. This is excellent news for ecommerce retailers, but this growing number of sales does create a problem – it also means an increase in returns. Returns are a heavy burden for retailers where they often bump up […]


Learnings From Website #13 – Look Fantastic

This month’s learnings are taken from well known online beauty retailer Look Fantastic, if you’ve been on the site you’ll know they have a huge range of products which makes the use of their content varied and important for keeping their visitors engaged. Starting with the homepage – yes it is very busy but there […]


Top SEO Metrics for Small Businesses

‘SEO metrics’ are measurements which show you how well your search engine optimisation efforts are performing. These measurements are usually taken at regular intervals (daily, weekly or monthly, depending on the metric), to track changes in performance over a period of time. Metrics are provided and charted using web analytics tools such as Google Analytics. […]



Do Customers Expect Small Businesses to Have a Website?

Increasingly, customers are turning to the internet before they commit to a purchase. It can be used to: find businesses that offer what they’re looking for research different products and services find online reviews find out more about a business’ history and values If your business doesn’t have a website, people searching for ‘what you […]



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