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How To Prepare For Making A Business Video

I’ve been writing these articles for a couple of years now and it’s clear to me that I’ve actually written quite a lot about how you prepare to have a business video made, but that information is scattered across a lot of different articles. What I want to do today is summarise that information in […]


How Do I Start A Business?

There’s an unlimited number of things you could learn before you start a business. So maybe you’re thinking it’s better just to start and learn as you go. BUT there are some things you must know first. I want to talk you through some lessons I learned when I started my own business, and hark back […]


How Do I Get My Business Video Seen?

Unfortunately making your business video is not the end of your video marketing journey. It’s the start. Having made your business video (or had it made for you) we now have to put it to work. I want to talk about some of the ways you can do that. For those just starting out with […]


Co-ordinating Your Marketing Video Project

In my previous two articles I looked at making big video projects. Why it’s a good marketing idea and how you can gather the resources you need. Today I’ll be thinking about co-ordinating all of the elements you have gathered. If you’ve been following along you’ll know that we are now at the stage of […]


Gathering Talent To Make Your Marketing Video Shine

Talent is important. Not as important as hard work. But for us we are going to need the skilled and the talented to help us achieve our aims. In my last article I wrote about why you may want to embark upon an ambitious marketing video project and how you could minimise the cost. This […]


Go Big With Your Video Production

Let’s be honest with each other. We are all business people here, so we’re all concerned with getting maximum value for money. The maximum return on any investment we make. When you commission your business video, you want the maximum return on that too. Videos can be a substantial investment for small businesses. The question […]


Should You Participate In A Local Currency Scheme?

After the financial crisis of 2007 there was a resurgence in the old idea of local currencies. The idea resurfaced because there was suddenly a lot less regular currency available to spend. These local currency schemes became more popular, although they had always been around, because it enabled businesses to keep trading. The technical name […]


Using Video Analytics To Boost Your Business

I love analytics. There I said it. I’m not a statistician. Nor am I a maths geek (although I wish I were because those guys can do really cool stuff). Still, I love analytics. The reason I love them is the reason you should love them too. Whenever you spend money marketing your business the […]


Using Your Business Video On Twitter

You may think that video is video no matter what social network you use it on. But it isn’t. The social networks all have slightly different ways that they handle video. What information we can access about our video’s success of lack of is different across networks too. The different social networks even have different […]


How The Budget Impacts Your Small Business

I had to rewrite this article. I was all set with information that would be useful to the many self employed small businesses about the National Insurance changes in the budget and then it changed again. I’m not complaining. In fact I’m delighted. As someone who undertakes the vast majority of my film work on […]


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