Facebook has been a staple for businesses for over a decade. It’s not even an option anymore; if you’re setting up a business, a Facebook page will be part of the process. But is Facebook past its best? Privacy controversy, terrifying election meddling and a tangled legacy user experience have left a sour taste in […]
Did you know that Facebook advertising has been available for 13 years? The first paid promotions appeared in April 2004, just two months after the social network launched. And now in 2017, it’s an essential part of growing your business. Understanding how to use Facebook Boosted Posts versus Adverts has never been more important in […]
More and more businesses have discovered the power of Facebook advertising in recent years. The social networking giant has become an integral part of life for many people in the UK. And that’s before you add the additional reach and growth of Facebook-owned Instagram. But it’s not just the scale of Facebook advertising that makes […]
The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]
Google is the giant of search engine advertising. And Facebook is the giant of social media advertising. Both platforms offer Pay-Per-Click (PPC) advertising, where you pay a fee when a potential customer clicks your advert – both work in slightly different ways. According to Wordstream writer Larry Kim, Facebook has five times as many users and ten times […]
Boosting a Facebook post is a simple and cost-effective way of extending the reach of your content towards an audience of your choosing. While you might have a good idea of who your audience is, knowing how to reach them isn’t always straightforward. Facebook boosts give you a lot of control over who you target; all […]
Any marketing activity has to bring a benefit to your company, and video marketing is no different. So let’s talk about something important. Let’s talk about the cost of video marketing, what you should expect to get for your investment and how to ensure an adequate return on your investment. We’re going to have a […]
There are so many places to advertise your business. Indeed, it would be possible to write a whole blog with several hundred posts on the subject and still only scratch the surface, so I will instead focus on Facebook Advertising. In particular, looking at Facebook advertising to secure more Likes for your Business Page – and highlighting […]
Log into your Facebook and look to the right of the screen. You should see some image ads, this is Facebook Paid Search advertising and it could work for you. The adverts on Facebook are not random, well the majority aren’t. They are targeting you because of the things you have on your profile, the […]