Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Business Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – […]
Have you ever looked at the available options in the Facebook Business Page settings tab? Facebook is constantly updating / testing / releasing new features both for personal profiles and business pages. Here are 7 sections within your Facebook business page settings tab that you may never have looked at, but could help your business […]
The sheer number of sites and content on the web can be overwhelming for consumers, there is so much choice. Recent studies have found that users are now limiting themselves to a select number of places they visit, particularly on their phones: “Consumers spend 85% of their time using apps on their smartphones, however the […]
For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1) Have You Set […]
Lots of people see Facebook as a personal social media platform to chat with friends, post their holiday photos, do online shopping, and maybe even play games. You can do all of that on Facebook of course – but you can also set up a specific page for your business, which works separately to personal […]
Boosting a Facebook post is a simple and cost-effective way of extending the reach of your content towards an audience of your choosing. While you might have a good idea of who your audience is, knowing how to reach them isn’t always straightforward. Facebook boosts give you a lot of control over who you target; all […]
As a business you should already have a good understanding of your target customer especially in terms of their age, gender, likes, dislikes etc. Marketing well to your target audience is a skill – every message needs to be carefully crafted to attract attention, and subsequently tested, monitored and tweaked. If your target customer is […]
Once you’ve set up your business page you might think that you can just post anything and everyone who’s liked your page will be able to see and interact with your post. Nope, not true. Liking a page takes seconds and doesn’t involve any thought. Liking a post on the other hand isn’t taken lightly […]
Facebook has more than 1 billion users. So it stands to reason that you might want to think about setting up a Facebook business page – think how many potential customers are on that one website, checking it every few minutes to see what is happening in the world. Although Facebook began as a way […]
It has been nearly a month since Facebook unilaterally changed all existing Facebook Business Pages to a Timeline format. The most pressing need for small businesses has been to find a wide screen format picture to represent their brand as a “Cover” on the mast head of the Facebook Page, (Facebook see the new Timeline […]