For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1) Have You Set […]
Facebook has more than 1 billion users. So it stands to reason that you might want to think about setting up a Facebook business page – think how many potential customers are on that one website, checking it every few minutes to see what is happening in the world. Although Facebook began as a way […]
It’s vitally important to measure how well your social media campaigns perform. If you don’t, you can’t accurately know what your return on investment is – or how to improve it. Setting your goals and metrics As with all forms of marketing, the first step in tracking and measuring your social media campaigns is to […]
Facebook Insights for business pages have recently enjoyed a makeover, and are now sporting a few new bells and whistles. However, the changes that have taken place are not just cosmetic – it’s fair to say Facebook Insights has done a bit of growing up over the summer, and turned up for the new school […]