7 Facebook Business Page Basics For Local Business

For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1)      Have You Set […]

How Can I Track and Measure My Business’ Social Media Campaigns?

It’s vitally important to measure how well your social media campaigns perform. If you don’t, you can’t accurately know what your return on investment is – or how to improve it. Setting your goals and metrics As with all forms of marketing, the first step in tracking and measuring your social media campaigns is to […]

A Guide to the New Facebook Insights for Pages: The Like Is Just the Beginning

Facebook Insights for business pages have recently enjoyed a makeover, and are now sporting a few new bells and whistles. However, the changes that have taken place are not just cosmetic – it’s fair to say Facebook Insights has done a bit of growing up over the summer, and turned up for the new school […]

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