Following positive feedback during testing, Facebook has today, Wednesday 24th February 2016, announced the global roll-out of their new Facebook Reactions ‘Like’ Buttons. Why has Facebook made such a radical change? Facebook’s Product Manager Sammi Krug said in today’s press release: ‘We understand that this is a big change, and want to be thoughtful about […]
It has been nearly a month since Facebook unilaterally changed all existing Facebook Business Pages to a Timeline format. The most pressing need for small businesses has been to find a wide screen format picture to represent their brand as a “Cover” on the mast head of the Facebook Page, (Facebook see the new Timeline […]
Many businesses new to social media are fortunate in that they can learn from the lessons and mistakes of others and use the latest developments by Facebook for themselves. For example, a business setting up on Facebook now would start with a Business Page and it is relatively easy to get local or expert help. […]
It’s absolutely vital that once you’ve set up a Facebook page for your business you start to work on increasing the number of likes it has. Your first target is to get to the milestone of 25 likes, as this means that you can then change your page URL to whatever you want it to […]
My English teacher once said to the class, “Don’t use the word “nice”, there are a hundred better words to choose from the English language”. The same could be said of the word “Like”. It seems that Facebook must have caught up with my old teacher and is about to introduce more “granularity” to “better […]
There are so many places to advertise your business. Indeed, it would be possible to write a whole blog with several hundred posts on the subject and still only scratch the surface, so I will instead focus on Facebook Advertising. In particular, looking at Facebook advertising to secure more Likes for your Business Page – and highlighting […]