I want to talk about something really basic and yet vital to the success of your marketing videos. How you display your company’s contact details can either confirm a potential customer’s desire to contact you or put them off. This means that, as video marketers, we need to spend some time thinking about how we […]
Interviews can be incredibly powerful. You can probably think of interviews you’ve seen that have affected you deeply. People who have suffered terrible trauma move us by their experiences. It’s also true that I can remember interviews that have made me cry with laughter. I also remember watching interviews that have made me think that […]
Sound. In a visual medium like video it’s often forgotten. But the sound on a video can destroy it if it’s bad. There’s an old adage amongst film makers that bad footage and good sound is fine but good footage and bad sound is unwatchable. When we make our marketing videos it’s imperative that we […]
I started this series of three blogs about ultra short form video marketing by talking about Instagram. You may find it odd that when I finally come to write about actually making a marketing video that I stick with Vine. But there is one very good reason for that. Both of these applications deal in […]
I’m writing a series of three blogs about ultra short form marketing videos. The kind that can be posted on Instagram and Vine. This is the second in the series and today I’ll be discussing the usefulness of Vine video for the video marketer. What Is Vine? Vine is a social media platform that allows users to post […]
I’m going to write a series of three blogs about Short and ultra short form marketing videos. The kind that can be posted on Instagram and Vine social media networks. Until very recently Instagram only allowed you fifteen seconds of video, while Vine allowed six seconds. In the last week Instagram has changed its video allowance – previously advertisers […]
I’ve written before about structuring and writing marketing videos to target specific demographic groups. It’s one thing to write about it and another to do it so I thought it may be useful for those of you trying to do just that to talk about a recent video I made and just how and why […]
Why You Need Video Advertising Google has made some big changes to the way they display advertising, specifically “highly commercial queries” and these changes make it more important than ever that you are maximising the things that distinguish your business from all of the others that show up in their organic search results (You can read about the changes […]
Today I want to talk about what story structures, camera shots and editing techniques you could consider to help your business relate to your customers in your video. As I mentioned last time one of the most powerful elements of video communication is that people see you and form a relationship with you in their minds. […]
When you want to impress a client do you put on the suit that was your best twenty years ago for the meeting? Do you go and get your fathers old suit and wear that? Do you get your Gran’s twin set out of the wardrobe? Do you wear something so trendy that it is […]