The term “content marketing” might sound like a bit of a “here today, gone tomorrow” marketing fad, but the last few years have taught us that content marketing is most definitely here to stay. So What is Content Marketing? The definition of content marketing is to create and distribute valuable, shareable and branded content with […]
It’s no secret that I love Canva. I use it nearly every day for work and freelance and general life. Although it’s a fabulous platform for creating free designs, it’s always had a few flaws. Not bad enough to make me go elsewhere but a bit annoying. But guess what? It looks like Canva’s mopping […]
Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]
No matter how many tactics you have for generating new content ideas, sooner or later you will hit a dry spell. All your ideas seem repetitive and dull, and you know you need a fresh injection of inspiration. It could be time to dig out old customer polls or questionnaires – you’d be surprised what […]
Welcome to the last instalment in our series on social media shareability; where we’ve discussed creating content that encourages people to share your brand and buy from you over your competitors. This article’s topics are about the titles you choose, playing into timeliness and trends, and how to use emotion in most kinds of marketing. Missed […]
Welcome back to our series on content marketing and social media shareability. In our last instalment we learned the basics; how to make content that is shareable and digestible. Now we are going to move on to three key aspects of creating content and making your content marketing a winning aspect of your daily business […]
Unless you have been living under some kind of large mineral deposit for an extended period of time, you will be aware of social media. Social media presence and engagement has never been more important. A great way to help get your name out there is to create informational or otherwise useful shareable content to feature […]
For those who haven’t heard of an infographic before – they are basically a visual way of showing information and data. They’ve become more and more popular as website content in the past year as people like to read a good stat, they like to learn something new and they love to have it presented […]
The final instalment of our Digital Marketing for SMEs series sees us take a look at how businesses can harness customers from search engines. Our research suggests that almost 90% of people turn to search engines when looking for a product or service. So if your website can’t be found via search, you might just […]
You might have heard of Twitter and Facebook, but what about Foursquare? And LinkedIn? There are more and more social networks being launched every month, and all of them represent an opportunity for you to connect with existing and potential customers. This infographic examines how people interact with businesses on four of the key networks; […]