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How to Overcome Small Business Production Problems

Scarcity bias. It’s what makes us go crazy at Christmas trying to find the last L.O.L. Surprise doll left in the country for our child. It’s what makes those ‘Only three left in stock!’ banners work. For a small business, having production limitations due to cash or staff numbers can be a big problem. You […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]


How to Make the Instagram Algorithm Work for Your Business

Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]


New: Paid Posts in Instagram’s Explore Tab

In such an obvious move that I can’t believe I didn’t see it coming, Instagram will start phasing paid posts into the Explore tab. Explore is where millions of us spend aimless hours scrolling and tapping, scrolling and tapping. Until now, Instagram has filled Explore with algorithmically curated content designed to delight our personal tastes. […]


How to Use Hashtags on Social Media

Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]


Social Media for Beginners: 9 Steps to Business Success

Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]


The Newbie’s Guide to Using Instagram for Business

Instagram is one of the big players in the social media stakes, but has a bit of a reputation as being trendy, superficial – even a bit shallow. The truth is anything but. 80% of Instagram users follow a business on the platform, and B2Bs can totally kill it on Instagram too! Yes, it’s the […]


IGTV – Instagram’s Grab for Video Platform Favourite

Instagram announced last week that it will be increasing most users’ video length limits from one minute to 10 minutes. In bigger news, Insta will also be launching a brand-new video platform for longer content called IGTV. The mission: to steal YouTube’s frantically-popular teen vloggers. What’s the deal with IGTV? IGTV is a bid to […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


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