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Using social media for recruitment: 11 tips for attracting new staff

To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]


5 Ways to Manage Your Brand Using Social Media

As more and more people spend time on the internet – social media sites in particular – opportunities arise for businesses to market themselves to these audiences. But how do businesses join the online conversations – as well as smartly promote their brand for free? When you consider that the majority of people now search […]


How to Attract the Right Social Media Audience and Increase Followers

Like any marketing, social media works best when it is focused and clear. This means targeting a specific audience with something that appeals to them. If you take this approach you’ll attract the right followers. A word you may have heard in regards to marketing is ‘campaign’, this is a term marketeers use to describe a focused and […]


How to Use LinkedIn for Business Development

LinkedIn is an incredibly powerful social media tool for business development, particularly in the business-to-business sector. It is a way of connecting with people you’ve met, finding potential customers, giving yourself credibility and showing your expertise. It also has other positives such as connecting you with suppliers and other industry professionals, and it is a great […]


Making the Most of Social Media as a Direct Communications Channel

We’re all used to Google rolling out endless updates (usually named after some type of creature, e.g. Hummingbird, Panda and next up (possibly) Mockingjay), but what about social media? As I’ve mentioned before, social media never sleeps and it’s constantly evolving – in fact there are multiple tools and features that you may actually not […]


Step by Step Guide to Setting Up a LinkedIn Company Page

LinkedIn is often referred to as the ‘grown-up’ or ‘professional’ social media platform, a place where people talk business rather than pleasure. Users can create accounts for themselves, recreate their CV online and, instead of making friends, add ‘connections’ – and these are frequently people at companies they work for, or have worked for in […]


Socialise Your Enterprise – Infographic

You might have heard of Twitter and Facebook, but what about Foursquare? And LinkedIn? There are more and more social networks being launched every month, and all of them represent an opportunity for you to connect with existing and potential customers. This infographic examines how people interact with businesses on four of the key networks; […]




What Can LinkedIn Do for My Business?

LinkedIn is a business-focused social network that claims more than 150 million members, including companies and individuals. For SMEs, LinkedIn offers a range of opportunities that are different from those provided by consumer social media such as Facebook and Google Plus. The site can be used by businesses in a number of ways, including: promoting […]


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