Video is becoming one of the most essential parts of business marketing. People are watching more video than ever online – 78% of people watch online videos every week, and 55% view online videos every day and by 2020, online videos will make up more than 80% of all consumer internet traffic. YouTube is the second […]
When you set out to sell your service or product the first question you are usually advised to ask is “how do I distinguish myself from my competition?” But perhaps the first question you should ask is what do people actually buy? I have a hypothesis about what people buy and why they buy. It’s all about creativity. […]
“The Beauty Shot” – you probably already know what that is, even if you don’t realise that you do. Every time a model swishes their hair, every time light glints from the facets in the glass of a perfume bottle, every time a dusting of sugar falls onto a decadent pudding, you are seeing a […]