The reason so many brands have dropped any association with Kanye West is, simply, dollars. Whatever the founders, CEOs, shareholders and leadership feel about his views, it comes down to what they think will affect their bottom line. Now Elon Musk has bought Twitter and started making his mark, he intends to let controversial figures […]
In the increasingly online-first, social media driven world of modern marketing, traditional press coverage sometimes seems to take a back seat. However, those who don’t consider all angles of media visibility may be missing a trick. If you want to be visible in newspapers, magazines, and broadcast media, arming yourself with a professional press kit […]
My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]
Integrated marketing campaigns consisting of activities across multiple platforms and/or media can be more successful than one-off projects. With multiple activities on the go you increase the changes of creating business and growing your customer base. However, integrated campaigns require a lot of work and planning to keep everything on schedule. Integrating your marketing involves […]