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How to Create a Helpful Press Kit

In the increasingly online-first, social media driven world of modern marketing, traditional press coverage sometimes seems to take a back seat. However, those who don’t consider all angles of media visibility may be missing a trick. If you want to be visible in newspapers, magazines, and broadcast media, arming yourself with a professional press kit […]


How to Distribute a Press Release as a Small Business

My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]


Integrated Digital Marketing and PR Campaigns: How to Keep Those Balls in the Air

Integrated marketing campaigns consisting of activities across multiple platforms and/or media can be more successful than one-off projects. With multiple activities on the go you increase the changes of creating business and growing your customer base. However, integrated campaigns require a lot of work and planning to keep everything on schedule. Integrating your marketing involves […]


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