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Is Clubhouse The Next Must-Join Social Media Platform?

First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]


How to Create Engaging Social Media Posts

Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]


Free Social Media Tools to Look Out For in 2021

Looking forward to 2021 already? You’re not alone. Companies are already diversifying and creating new products and services based on predictions of an increase of home working in response to the Coronavirus pandemic. That said, tech companies are typically always one step ahead of the game in filling the gaps when it comes to our […]


How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


How To Use Instagram Reels For Your Business

Instagram has launched a new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to the hugely popular TikTok social media app (read our overview article of TikTok here). But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. […]


Get Your Social Media Ready for an Event

Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create so many opportunities for you to create content for your social media channels – you can post before the event, during, and after, you […]


Social Media Myths for Small Businesses

Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


A 30-year-old’s Honest Review of TikTok

I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]


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