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How Blogging Can Improve Your Website’s SEO

Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


Introducing Instagram Reels for Your Business

Instagram has launched a brand new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to TikTok. But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. Reels is very user friendly and can be used to share short […]


Get Your Social Media Ready for an Event

Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create so many opportunities for you to create content for your social media channels – you can post before the event, during, and after, you […]


Social Media Myths for Small Businesses

Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


A 30-year-old’s Honest Review of TikTok

I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]


How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]


8 Social Media Ideas to Rejuvenate Your Online Presence

When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]


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