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Latest Feature Updates For Facebook Groups For Business

If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]


Facebook Disables Ability To Customise Link Preview Data

Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw.  This feature was useful when the article linked […]


Social Media Account Hacked? Here’s What to Do Next…

Finding out that your social media account has been hacked is an awful feeling – regardless of whether that account is for business or personal purposes. It’s violating, frightening and embarrassing. A compromised company account can be truly scary for a small business; it could lead to doubts from potential clients about your professional reputation […]


How to Use Instagram Stories for Business

Instagram launched its Stories feature in 2016 (to compete with Snapchat, obviously – come on, now). Although it’s never going to have that popularity, it is being used more and more as part of Instagram’s behind-the-scenes concept. The point of Instagram is to waste hours of your life peeping into other people’s lives, right? So, […]


4 Important Business Lessons To Learn From The General Election

On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]


How to Manage Your Business’ Reputation on Social Media

Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]


How to Protect Your Brand from Social Media Hackers

Recent research from legal firm Slater & Gordon shows that 20% of small businesses have had their accounts on sites like Facebook and Twitter hacked; with more than half of those affected stating that these hacks had caused significant damage to their business. As with most things relating to online security, prevention is usually better than […]


What Are Facebook Units Within Facebook Groups?

If your business already runs a Facebook Group with the group type of ‘School or Class’ and you have looked at your group in the last 24-36 hours, you may well be wondering what on earth Facebook ‘units’ are all about! I expect you will also have spent a bit of time trying to figure […]


Nine Social Media Competitions To Boost Your Following

Everybody loves a social media competition, especially one that requires minimal effort to enter. The great thing for you as a business is it can be a very cost effective way to garner interest and engagement – all you need to run one is some giveaway products or offerings. Social media is one of the […]


Analysing Social Visits to your Site: Tips, Tools and Tricks

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]


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