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How to Establish an Online Presence for New Businesses

So you’re starting a brand new business – Congrats! Embarking on a new business venture is always an exciting time. But even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. If you’re a B2B, be aware that 71% of B2B researchers start their research with a […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


Social Media Strategy for Today

Everyone’s timelines are full. Trying to compete with this noise is incredibly time-consuming and expensive. And – dare I say it – unnecessary. Your social media strategy should recognise your platforms as customer service first, engagement second and vanity project nowhere. Where brand social media has failed Ever-increasing budgets to maintain visibility Vast amounts of […]


Welcome to 360° Customer Service

It might seem like customer service bots are reducing humans to mere meat sacks taking up oxygen but nothing could be further from the truth. 21st century customer service is all about using automation to free up your humans for the important stuff, like customer retention. These days, you need to be everywhere – all […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


How To Choose – and Ask – A Social Influencer To Work With You

Social media influencers might have had a bad rap recently, but plenty of businesses are still open to working with them. The key is to spend time researching the type of social influencer that will add the most value for you – and extend your audience in the right direction. If it’s an avenue you’re currently […]


Is Vero The Answer to Instagram’s Algorithm Issues For Small Business?

Many small businesses growing their following on Instagram – jewellers, vintage sellers and artists – have been hit hard by Instagram’s algorithms. Since its acquisition by Facebook, Instagram has focused on monetising a platform that seemed…unmonetisable. It started pushing advertisers into feeds, changing how posts from people you follow show up and even disappearing hashtags […]


Can You Really Buy Social Media Followers? (And Should You?)

270 million fake Facebook accounts[1], 48 million fake Twitter accounts[2] and 6.4 million* fake Instagram accounts[3]: what’s going on? Having a large number of followers on social media is supposedly testament to two things: your success as a business, and your level of investment in customer communication. So it’s no wonder that growing follower numbers is […]


A Simple English Digital Marketing Glossary

Digital marketing is a crucial field for pretty much every business in the modern world. But what do you do if you’ve been fighting the techy tide for a while now? What do you do if you don’t exactly get on with technology? If the barrage of arcane-sounding digital marketing jargon makes your head spin, […]


The Risks – & Benefits – Of Working With A Social Media Influencer

A social media influencer is a person who has a highly engaged – and often sizable – following on one or more social media channels. Social media influencers achieve and maintain this following by sharing regular images, videos and/or written posts about their lives and activities. An influencer can be an expert in a topic, […]


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