When was the last time you reviewed your PR strategy? Monitoring your public relations plan to ensure you’re getting the most out of it can make all the difference in receiving the most effective coverage of your business in the media. Implementing powerful PR tactics can help you to avert a disaster, keep calm in […]
Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]
First of all, you may well be asking “What is Clubhouse?” It’s a relatively new real-time voice chat app, originally launched in early 2020, which seems to have taken the social media world by storm towards the end of 2020 and during the first few of weeks of 2021. I have heard it compared to […]
Influencer marketing looks set to play a big part in brand promotion throughout 2021. It was already a growing trend across 2019/20, popularised predominantly by users on the social media platforms Instagram and TikTok. But now this social media strategy is expected to skyrocket even further in response to fast-changing trends and market needs. Read […]
2020 threw us many curveballs, with brands and businesses being challenged to think out of the box and pivot accordingly to keep afloat. In 2021 thinking differently about your social media and marketing will continue, with a shift in trends as consumers and communities become the centre of attention over pre-planned seasonal schedules. The many […]
Social media plays an important role in your marketing plan. It’s a quick, easy and instant way for you to interact with your audience. And an opportunity for your audience to engage with you whenever and wherever they like. Engaging with your customers and growing a social media following should be a priority. It’s likely […]
Instagram Stories first graced our phone screens back in 2016. Stories has grown increasingly popular, with the short video format being used by both individuals and businesses alike to grow their followings and quickly engage and interact with their communities. Instagram Stories are an easy way to share and discover content and for businesses to […]
Instagram has launched a new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to the hugely popular TikTok social media app (read our overview article of TikTok here). But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. […]
Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]
Instagram is one of the big players in the social media stakes, but has a bit of a reputation as being trendy, superficial – even a bit shallow. The truth is anything but. 80% of Instagram users follow a business on the platform, and B2Bs can totally kill it on Instagram too! Yes, it’s the […]