Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]
Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Business Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – […]
Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw. This feature was useful when the article linked […]
On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]
Everybody loves a social media competition, especially one that requires minimal effort to enter. The great thing for you as a business is it can be a very cost effective way to garner interest and engagement – all you need to run one is some giveaway products or offerings. Social media is one of the […]
Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]
For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1) Have You Set […]
Accountants will tell you that the key numbers in any business revolve around sales, gross profit and net profit. These are the result of the marketing, sales, production and delivery teams doing their part in generating activity. This article is not disputing this. However, I believe there are other key numbers in a business which […]
I read that line at 6.30 this morning, one eye open and one closed. However early the hour, I was extremely excited about the news. Instagram is undeniably an amazing platform for promotion; it’s just fiddly and hard to measure. Right now, ads on Instagram are managed through Facebook’s ad platform (Facey owns Insta, remember?) […]
We small business owners often look up to large corporations with awe, often wondering “how on Earth can I compete with that?” Modern practices such as online and content marketing often compound the issue by seeming mysterious and unattainable, like internet alchemy. But that isn’t always the case. Good content marketing comes from simplicity and […]