A social media strategy is an essential component of an organisation’s marketing, regardless of how instrumental a part of the marketing mix social media is for them. Having a strategy in place – however basic – provides a simple manual to fall back on for when you or your team have questions regarding content, tone, […]
Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]
Instagram is one of the big players in the social media stakes, but has a bit of a reputation as being trendy, superficial – even a bit shallow. The truth is anything but. 80% of Instagram users follow a business on the platform, and B2Bs can totally kill it on Instagram too! Yes, it’s the […]
Moment marketing is so big that Twitter went ahead and named its news stream Twitter Moments. But what the heck is it? Remember hearing the word ‘agile’ a lot? In content marketing, it was used to mean you could turn stuff around quickly, creating topical content that would hopefully get good traffic and shares. And […]
If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]
Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw. This feature was useful when the article linked […]
It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]
If, like me and thousands of other busy-stressed-panicked marketers, you’ve found yourself staring at your screen in despair as you try to come up with another cool idea for your 15 Instagram followers…you’re in the right place. You see, I no longer have only 15 followers on the Instagram account I manage. No sir. Through […]
Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]
For many local businesses, used correctly, Facebook can be a goldmine for finding leads or reaching new customers. Here are a few basic tips for those of you who have just started your Facebook business page journey and perhaps need a little guidance to take your page to the next level. 1) Have You Set […]