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How to Use Twitter Lists to Improve Sales

Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]


Introducing Twitter Fleets

If you’re a regular Twitter user, you may have noticed a recent addition to the very top of your Twitter app – a new set of content named “Fleets”. The full-screen content featuring images or videos is the latest in a range of updates to Twitter, and showcases media content from the people you follow […]


How to Set Up a Twitter Business Account

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


How to Use Hashtags on Social Media

Hashtags were popularised by Twitter over 10 years ago to help users group Tweets via common topics of discussion. Lots of other platforms like Instagram and Facebook also use hashtags, with a similar purpose of grouping posts together. If you don’t know what a hashtag is then have a look at my example image of a […]


Social Media for Beginners: 9 Steps to Business Success

Social media is becoming an essential part of doing business online, so if you’ve not particularly needed social media up to this point, my hat goes off to you! You’re obviously doing something right with your other channels – congrats! But starting to work with social media can be a real turning point for your […]


Social Media Tips for Removals and Storage Firms

If you have a removals or storage business a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and social channels tend to make it easier for people nearby to find your business. There is a high level of trust often needed when […]


12 Effective Ways to Use Social Proof in Your Marketing

When many of us think about adding social proof to our marketing, our minds tend to immediately jump to the obvious – testimonials and reviews. Though customer opinion is an important aspect of social proof, it’s by no means the only way that small businesses can use it to their advantage. The whole concept of […]


Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


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