Twitter is a mine of information, opinion and commentary on an amazing array of topics – you just need to know who to tune in to. FAQs, case studies and guides are linked to every day, all of which answer the questions many small business owners are searching for – and maybe even highlight things […]
Remember when you met Facebook? I do. The year was 2004. I was in a college newsroom in Manhattan, Kansas, attempting to put out the daily paper, despite being distracted by this brilliant new website. It had something to do with social networking, or so they said. That night and for many more to come, […]
Being able to post on both Twitter and a Facebook page at the same time can be a great time-saver for the small business owner. So instead of logging onto each social media platform to post your latest special offer, useful link or snippet of news, there are tools that allow you to post to […]
The question “what time of day is best to post messages on Twitter” is one lots of people ask once they’ve set up and account and have started to get to grips with the platform. You can fire out tweets whenever you like, but sometimes it can seem like you are shouting from the rooftops […]
I thought I’d compile a list of answers to some of the most frequently asked questions about using Twitter for your business I’ve heard recently. Twitter – perhaps more than the other social media sites – can seem a little daunting at first because of its “unspoken rules” and heavy use of symbols and abbreviations. […]
Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]
So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile. Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]
Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine. This was hardly a surprise but very helpful to have confirmed by Matt Cutts. Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]
Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is […]