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How Not To Make Annoying Business Videos.

I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]


Will Recruiting Middle Managers Kill Your Business?

Why Am I Picking On Middle Managers? I’m not, but I do want to ask some searching questions. I want you to answer those questions. Normally in one of my articles I have suggestions, ideas and advice to offer, based upon my own experience or upon my academic studies. Not today. I just want to […]


Are Facebook’s New Mid-Roll Video Adverts Damaging Your Brand?

Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]


Are Festivals Worth It?

The festival season is in full swing for another year. Many of us realise that this can be a lucrative business opportunity, but it is also a lot of hard work. So the question I see being asked, especially among small businesses, is… Is it worth it? So in this article I’m going to take […]


Find Out How Anniversaries Can Be A Powerful Selling Tool

It’s my brother’s birthday. You don’t care, I know. But the point is that I forgot. I forgot my Brother’s birthday because I’m a bad person. Moonpig did not forget. They sent me a reminder and asked if I wanted to send a card and a gift. This got me thinking about opportunities that I […]


How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


Should I Talk In My Business Video?

When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to.  I want to look at whether it is a good […]


How To Make A Business Slide Show

Most businesses have a selection of photographs of their work, or of them at work. Those who are trying to build a reputation via social media will quickly build up a stock of images. I want to talk you through how to make a video from a slide-show of your still images. I want to […]


How To Use Video To Build Your Business Reputation

When you consider your business reputation there are two elements to think about. This is true of established businesses and start-ups. You need to consider your reputation with customers and with other businesses who will be suppliers and business partners. Fundamentally these elements are the same as they both come down to being known and […]


Where Should I Advertise My Small Business?

How do we get people to know about our business? It’s just about the most fundamental question that any start up can ask. I want people to know about my business so that they will buy. I need that knowledge of what I can do to be out there in the community. Any method that […]


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