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8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


A Complete Guide to Online Content and Content Marketing

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


35 Video Marketing Statistics You’ll Wish You Knew Sooner

Video is well and truly the future of digital marketing. We’re inherently very visual creatures, so video is naturally appealing. As we’ll learn from some of the stats below, video aids in the retention of crucial information, is incredibly shareable, and captures our attention like nothing else. So whether you’re considering pay-per-click video advertising or […]


How Do I Use My Business Videos?

How? “Why?” is the best question anyone can ask, but “How?” is the second best. “Why?” gives us the basis of true understanding, but “How?” gives us the practical application of that understanding. So today I want to take a look at how we now use the videos we have been making using the ideas I […]


Essential Tips and Tricks for Inbound Marketing Beginners

You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]


5 Crucial Video Marketing Trends for 2019

2018 was a great year for online video. As a format, video has well and truly cemented itself as the king of content. There are so many awesome and inventive concepts doing the rounds at the moment and creators of all kinds can share video more inexpensively than ever. Video is also an undeniably powerful […]


6 Content Marketing Trends You Can’t Ignore in 2019

You’re probably familiar with the true (yet awfully overused) adage that Content is King! And 2018 only saw content’s reach and influence grow. No Game of Thrones is going to take down this monarch any time soon. So as we move into 2019 (hands up if you’ve only just got used to writing “2018”) and […]


Using IGTV and Facebook Watch for Video Marketing

Video is becoming one of the most essential parts of business marketing. People are watching more video than ever online – 78% of people watch online videos every week, and 55% view online videos every day and by 2020, online videos will make up more than 80% of all consumer internet traffic. YouTube is the second […]


Ten Alternative Video Formats To Try For Social Media

Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]


Web Pages that Talk Back: Using Video on Landing Pages

Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]


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